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March 27, 1912. ]
"THE BENEFICIAL BEVERAGE."
AN EXPERT OPINION OF VALUE TO
HOUSEKEEPERS.
The following letter from Dr. Wm. H.
Morse, Vice President of the New
England Medical Association and Fellow
of the Society of 'Science (London)
one of the greatest of consulting chemists
and food specialists in the world,
gives the following information of great
value to all discriminating housewives.
William H. Morse, M. D.,
VAJllBUlUUg 1/UeiUlHl,
Westfleld, ft. J. Hartford, Conn.
February 1, 1912.
To Potten Sloan O'Donohue Co.,
13 and 15 Old Slip, New York City.
Gentlemen:?1 propose to do myself
a pleasure. I propose to "say a good
word" for your "Hero" Coffee and
Chicory Compound. 1. nave had nearly
thirty-two years experience as a chemist
and consultant, and in that time 1
have done a great deal of work in the
line of exposing adulterations and
sopnistications of drugs, medicines, and
foods, thereby earning some of the
most bitter enmity that ever escaped
from "interested" parties. One thing,
however, I have never done in that line:
1 have never denouced the adulteration
of coffee with chicory. One hundred
years ago Napoleon encouraged the use
of chicory as a substitute for coffee,
thus to strike a blow at English commerce.
It wns finite in vnono in Vronnn
and was a favorite in Belmium and the
Netherlands. Naturally it reached
England. This was about 1820. In
1832 dealers were permitted to make
open sales. At first there was a provision
that the chicory could not be
mixed with coffee, but later this restriction
was withdrawn, and in 1840
the use being legalized, the farmers began
to cultivate the root. This led to
its use in mixture with cheap and
coarse coffees, and in 1832 it was made
illegal to sell the mixture. But so
strong was the influence of the trade
on the government, that a year later
dealers were again permitted to sell the
mixture, provided it was so labeled.
The duty on chicory was gradually Increased,
and in 1863 it was made the
same as that on coffee. At that time
the proportion of chicory to coffee
ranged all the way from 8 to 90 per
cent., and other adulterations were also
used. When chicory waB introduced
into this country is uncertain. It was
grown in the civil way years, and is
still cultivated to a considerable extent.
Of its surreptitious use as an
adulterant it is unnecessary to speak.
Early in my professional career 1
wrote the medical textbook, "New Therapeutic
Agents." In its preparation
I was much concerned in medical
botany, and among other medical plants
cultivated in the experimental grounds
was the Cichorium Intybus.
This was cultivated extensively by
the Shakers at (Mount Lebanon, N. Y.,
and by others, and it interested me
greatly. A perennial, growing to a
height of one to two feet, heavily leaved,
and with large, compound, beautifully
blue flowers appearing after midsummer,
it presents a fine appearance.
The leaves, used as a salad In much
the same way as spinach, have the
same quality as an aperient. The root,
dried and ground, affords relief in congestion
of the liver and in congestion of
other organs, when used as a decoction.
Having proved this quality, I was impressed
with the value of the root in
medicine, and "cichoria," prepared from
the root of the cichorium intybus was
in a fair way for entrance into the new
materia medica, when it occurred to
me that the cichorium is vulgarly
chicory! So having had this "gude conceit"
of that root, 'I could not thereafter
ever bring myself to the condemnation
of chicory. Instead. I have taken
pleasure in studying its action in the
physiological laboratory and at the
bedside, with results by which it has
been approved as an aperient, slightly
tonic, and having a specific action on
the liver, exciting it and the gall-bladder
when languid, and resolving
^ironic enlargements of both liver and
spleen.
By this it is patent that It antagonizes
the harmful action of coffee, and I have
never felt like denouncing it as an adulterant,
except in one way, and that is
in its use with cheap, coarse coffees for
"fortifying" purposes. I cannot but
agree that coffee inclines the liver and
its appendages to a certain disorderly
action in many persons, and it is this
JOIN THE
THE PRESBYTERI/
. disordered function that well prepared
chicory both relieves and prevents. And
so I heartily favor the use of chicory
in coffee, provided it is good quality
coffee, and that the admixture be
scientific so as to form a good blend.
And now It will be patent to you
why I have a strong "good word" for
the "Hero." It has been growing into
my good graces for nearly two years,
because it consists of fine coffee and
pure chicory, scientifically compound,
ed, and because it Is healthful in that
the chicory offsets and neutralizes any
ill effects that coffee may possibly
possess on any constitution. I have
named it The Beneficial Beverage and
T n?i.A.IL. fx * * -
i picKuuu it. as reuieaiai anu neaitntul.
A moment's thought on the part of any
physician, or, tfor that matter, >any
other person, will confirm the argument
which I make. "And I maintain
this argument especially to my associates
in the New England Medical
Association of which I am vice-president.
I simply quote the dispensatory
that: |
"Coffee degrades the appetite, interferes
with digestion, and also interferes
with the functions of the liver."
"Chicory increases the appetite, promotes
digestion and stimulates the
liver."
Blend the two, and have them both
of best quality, well roasted, and the
beverage commends itself.
Sincerely yours,
(Signed) W. H. Morse,
Fellow of the Society of Science.
thing changed! Another traveling by
steam launch is more than once invited
by a company of Chinese gentlemen to
preach to them.
A new station is opened; people are
muoi uieuuiy, oinciais are "Dolling hot"
with kindness and interest, and our
Church is unable to furnish a few hundred
dollars to open a chapel and a
little dispensary! Patience, patience,
let us wait?meekly wait and murmur
not?and perhaps in two or three years
there may be funds enough to open a
moderate-sized chapel!
Oh, friends, shall we listlessly let this
opportunity slip, to be awakened later
to the bitter regret of that wail, "If
thou hadst known!" Nay, we cannot
believe it! Surely the Church will bestir
herself as never before, reinforce
her wonderful work, and seize the golden
moment here In China, to rush in
men and forces, ere the tide turns, and
newly awakened interest Bink into in- ,
difference, or satisfy itself with atheism
and skepticism.
Surely God has surpassed our expectations
in the great things he has done
for us; now let us attempt great thingp
for him!
AERIAL JEWELS.
The diamond deposits discovered in
Damaraland, German Southwest Africa,
three years ago. lie among great sand
dunes hundreds of feet in height, which
pass in continual motion across the
granite plateau that follows the line
of the coast from the Orange river to
Walfl8ch bay. These deposits are a
puzzle to geologists, since their place
of irigin is a mystery, thought there
seems to be little doubt that they are
carried with the sand by heavy winds
that blow from the southwest for nine
hourn out. of the fr"u
? -- V? v invuCJ-IUUl. A 11C
diamonds which are found mixed with t
garnets, agates and other semi-precious
stones, vary in size from one-fifth to
three-quarters of a carat. They are al- ,
most perfect octahedrons, and though
small, are of the purest water. An
extraordinary feature of this discovery,
says F. N. White in Harper's Weekly, is
that the diamonds resemble the Brazilian
rather than the African stones, although
the Orange river which marks
the southern boundary of German
Southwest Afrtca, has its source among
the volcanic cones or "diamond pipes"
of the richest diamond mines in the
world in and about Kimberley.
Presbyterian D| A
1 of the South *
lN or THE SOOTH
Liver Sluggish? Co
" How are your bowels ? " Tb is is g
doctor asks. He knows what a slug
that headaches, bilious attacks, in<
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proves of Ayer's Pills. Then follow
, * .
v" i m" ?
> ' r-T'.;1 -Mf we
| -- J'Vvffi"fr>'l
?' ? Hall Main Biilldln
TKXAK l*K KUBTTKK I A IV CO
THE OREAT PRESBYTERIAN SCH(
Pour splendid buildings, elegantly furnlsl
uetal furnace room, obviating all danger o
Ight Large gymnasium, basket-ball, tennli
n the history of the school. Two courses of
to degrees. Special departments: Piano, Vo
Expression. All branches of Art. Artistic N
vlth skylight. Edward Baxter Perry, Bostc
Teacher of Interpretation Classes. One hund
vear College opens September 21st. 1911.
raphe, write REV. HENRY C. EVANS. A. M..
1776 Hampden-Sidn
Able faculty. Select student body draw
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ana Atniectic Field. 14 Unl Entrance Ke<
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gin Jan. 4, 1112. For catalogue or other info
Graham, D. D., President, Hampden-Sidney, 1
STATESVILLE FEM
Presbyterian: Thorough Courses; Modern Eqt
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LAW, ENQINBKRING, COMMERt
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Ward Seminarj
Established 1865. Seminary sad Special Courses. Fres
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"A. WORD TO 1
we have always heard, "la sufficient." Th
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SECURITY AND
ef the
AMERICAN NAJT1
OF RICHMOND, 1
National State a
RICHMOND,
(Consolidation of National State an
CAPITAL, tl.MW.0O0
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wm. H. Palmer, President: John S. Ellett,
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THE NOWLAN
High-Class Diamond? and other Precious I
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your druggist cannot supply you, write us din
\V c imurvn a ???? -T ?
... w. - w ?? ?. ???>*? rm, r ouri
YOU CAN AFFORI
OF THE GOSPEL," Round or Shape No?es, for S3 I
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lNO club
(409)) 23
To Your Doctor
enerally the first question the
g!sh liver means. He knows
digestion, impure blood, are
liver piil. Ask him if he aphis
advice.
M II Jl 'C*I.
K Itlrkii"* Hall
I.I.KliK KOH Ulltl.l
X>L OF THE SOUTHWEST
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t Are. The beautiful acetylene gn?
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eedlework. China Klin. Art Itoomr
in, Visiting Director of Music &n<5
red and thlrty-slx music pupils last
For Catalogue illustrated by photo
B. D., President, Mllford, Texas.
ey College 1911
n from many states. Notable moral
thorough work. extensive campus
luirement. Courses leading to de,
gas, baths, and other modern conTerm
of the 116th session will bermstton,
address Rev. Henry Tusker
Virginia.
ALE COLLEGE
lipment; A Home School. Prices very
d for catalogue.
. A. SCOTT, D. U., Statesvflle, N. C.
^ee University
:k, science, letters.
penses very moderate. High morn
h. D BUN ny, UU D, Uxlsgtos, Vs.
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r Nashville, Tennessee
ich and German apoken. College preparation.
0, Voice; SCHMITZ, Violin. Expreaaioo, Art,
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,, . T r? n* AWTV\W w~* -
- -. - -- ?- ? a i?rcsiaeni'
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erefore we believe that the public
I them the TWO WORDS which ?48ERVIOI
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rid City Bank
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4 City Bank of Richmond)
AUHPLUR, *?oe,4MM
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We invite you to do business with u*.
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5 SALVT
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See Announcement
On Page 24