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MEN'WHO LEAD IN TRADE. Progressive Business Men Wlio Believe in Rome, Floyd County and Their People. They Are the Ones Who Have Built Up the City and Made it the Great Trade Center It Is—Safe Methods and Honest Transac tions Have Brought Wealth and Prosperity to Thein- Rome’s Commercial Wealth Due to Their Enterpiise. The commercial life arid business sue cess of a city are largely dependent on the character of its retail merchants. A city that is not pushed forward by men of enterprise, push, eneray and discrim ination can never achieve that high measure of success which would accrue to a place whose citizens are wide awake to not only their own interests but to the welfare of the city as well. In this particular Rome is blessed far j above most cities. Her retail merchants | from the heads of the big dry goods es J tablishments down to the keepers of the hucksters stalls seem thoroughly per meated with progress and enterprise. When any emergency arises in which the good of the city is involved they al , ways come to the front with one accord and lend a helping hand in furthering every movement that looks to to the welfar? and upbuilding of the city. Business men and visitors from abroad have commented very favorably on this predominating trait among the citizens of Rome. When a man comes here in search of investment or seeking a loca tion for a home he always finds our business men ready and willing to show him around and to give him all the in formation that he may desire in regard to our beautiful city and the surround ing country. When any new enterprise is talked of they are always ready to go down in their pockets to contribute towards lo cating it in or around the city, and in this way they have contributed thou sands of dollars for the purchase of sites for industrial enterprises. They thor oughly appreciate the value of capital and are always ready to put their money in anything that promises fair returns and it may add to the commercial strength and industrial wealth of the community. Business failures are rare in Rome and even in the midst of the universal | stringency our merchants held their j own and have met their obligations and | their names stand high on the list of the : various commercial agencies of the va rious commercial agencies of the coun try. They take a pride in sustaining the reputation of their city and use every endeavor to keep pace with the vanguard of the procession which is marching to ward prosperity. One of the strongest evidences of their public spiritedness and keep business dis cernment is the fact that they are among the most liberal advertisers to be found in any city of the South. Day after day their names with the inducements that they offer in their various lines are to be found in the daily Tribune and on Sun days page ifter page of beautiful display I advertisements and columns of local no tices give the Sunday Tribune the look of a metropolitan newspaper. In this connection our readers will find it to their interest to look over the list of prosperous and progressive busi ness men presented herewith for they ' represent the most advanced element in j the financial and commercial progress of the liveliest city to its size in the great South. A Successful Firm, The firm of Bass Bros. & Co. has earned a wide-spread and well de served reputation as one of the fore most business concerns of this section of country. Not only has Capt. J. L. Bass, the senior partner, built up a great business through his energy and enterprise and the assistants of the other members of the firm, but he has added immeasurably to the reputa tion of the city through his Napo leonic methods. He knows the value of advertising, both to himself in a business way and to the city which he so well and worthily represents, and the extent of nis advertising ven tures has elicited editorial comment from the press in various parts of the state. He is one of the closest buyers in all this region of country, and dur jug his periodical trips to New York and Eastern markets he always se cures the very nest to be found in the market in the way of dry goods, shoes, millinery and everything to be found in a first class dry goods estab lishment. Mr. C. C. Bass looks largely after the business interests of the Rome store, and is a painstaking and prac tical business man, full of energy and enterprise. To him is due, in a great measure, the success of Bass, Bros. A Co. at Rome. The stock on hand now is one of the fullest and most complete ever brought to the city, and the sales this fall have been simply enor mous. They sell at the very lowest figures, employ experienced, affable and accommodating salesmen and sales ladies, and their customers get the very best for their money that can be obtained here or elsewhere. Bass’ grand openings are noted events every season, and the firm makes it a point to keep the business up to the very highest standard of metropolitan excellence all the year round. A Progressive Firm, The firm of Parks, Brannon & Co., his been ’n business about one year and during that time has made wonderful progress and has enjoyed one of the most successful seasons cf any firm iu the city of Rome. The members of the firm , Messrs. H. B. Parks and J. L Brannon are men thoroughly experi enced in the dry goods business, full of energy and a knowledge of the needs of the public and it is not surprising that they have forged their way rapidly to the front among the successful business men of Rome. In their large and commodious store on Broad street they carry a full Hue of dry goods, shoes, men’sand boys’cloth ing and furnishing goods, which they sell at tse very lowest market prices. Their extensive business connections and intimate knowledge of the dry goods business enables them to secure the very best bargains to be obtained in the great markets of the North and East and they give their patrons and customers the full benefit of their knowledge and experi ence. Those in search of bargains in dry goods, clothing, gents furnishing goods, hats and shoes will do well do w'ell to call on Parks, Brannon & Co.and exam ine their beautiful stock before laying iu their supplies. They employ polite and affable salesmen who are always ready and anxious to serve their custo mers and their place of business is one of the handsomest and best appointed in the city of Rome. Get the Best, Students of Webster’s justly celebrat ed blue back spelling book, a copy of wh.ch ought to be in the hands of everybody are familiar with that motto, “Get the Best. ” There is no necessity for its being printed or painted above the entrance of the elegant market of Wilkerson & Sons. The truth of this assertion is apparent to all who patronize that up to date es tablishment. They certainly do have the very best of everything in the way of fresh meats, dressed poultry, fresh eggs, game and fish in season and oys ters of the finest quality and all at such prices as are within the reach of the slenderest purse. In their large and well equipped re frigerator the most complete in the citv, they are able to keep their meats and other goods fresh and sweet, whether the wind blows hot or cold, rain dr shine and their customers get the bene fit of a metropolitan market and a place where t hey can get as much for the money as can be purchased anywhere in the country. Wilkerson’s is the place to buy your Christmas turkeys, big fat juicy roasts, fresh oysters and everything else in that line during the holliday season when feasting and revelry are the order of the day. If you are in need of an appetite if you will drop into Wilkerson’s you will find that a look at the interior of their establishment will have the tame effect as putting a razor on a brand new hone. They not only furnish you the appetite but with the wherewith to satisfy it, charging nothing for the former and such moderate prices for the latter that a visit there will make you feel good all over. An Enterprising Firm, There is no firm in Rome that has made more remarkable strides toward the front ranks of success than that of Lanham & Sons. Beginning in 1887 at a small pro eery store on the spot where their mam moth establishment now stand in the Fourth ward during the same winter they added a dry goods department in a room adjoining the grocery store. Through strict business methods, good judgement and a Knowledge of the re quirements of trade they soon built up a splendid business which has grown to such large proportions that they now occupy seven doors, each opening into a veritable bee hive of business where a small army of clerks and salesmen are kept busy day in and day out supplying the demands of their customers. From far and wide in every section of this and adjoining counties people come to trade with Lanham and Sons. They find there what they need in dry goods, clothing, millinery, groceries, crockery, stoves, house furnishing goods and an endless variety of notions and necessi ties which are sold at the very lowest known to the marker, Year after year they have added to their list of regular customers that seem to buv all their goods of every kind from this one firm There is never a day but what their stores are crowded with buy ers and each and every member of the firm and employe in the house makes it a special point to treat every customer hiuh or low, with due respect and con sideration. For their out of town customers they have a large and roomy wagon yard, furnished with ample stall room, light ed by electricity and supplied with all the modern conveniences where their stock is well oared for and protected THE ROME TRIBUNE, TUESDAY., DECEMBER 8, 1896. from wind and weather during their stay in the city. During the past season they have en joyed a remarkable run of trade and the firm of Lanham & Sons was never more prosperous than they are at the present day which completes the ninth year of their successful business enterprises. Their beautiful advertisements in the Tribune from time to time convey some idea of the magnitude of their mam moth establishment and their large bus iness transactions. For the holiday trade. Before buying your holiday goods do not fail to call at Lanham’s and see what they have to offer out of their tre mendous stock. You may always be as sured of polite and proper treatment and you will not only find tne choicest goods of the eastern markets but you will find them at such prices as will cause you to open your eyes at the great emporium of Lanham A. Sons in the Fourth ward. The Old Reliable, To those wanting to know anything about farm lands in northwest Georgia or real estate in Rome Capt. N. H. Bass may be recommended as reliable au thority. He is a fixture in Rome and is one of the most; public spirited men in every way that has ever lived in this progressive city. He keeps at his tongue’s end a vast amount of information concerning the real estate and farm property on the market and his advice and sound judge ment are invaluable both to the seller and buyer in deals of that nature, He has done this section of country a vast deal of service in showing visitors the beautiful farm lands and desirable city property in and around Rome. He is al ways ready and willing to serve all cus tomers and whatever he says about a piece of property can always be rblied upon. He does a large business in renting and collecting rents and has on his - list both for sale and rent some of the most magnificent bargains to be found in Rome. He also negotiates loans, and is extensively engaged in the stock and bond brokerage business and takes a great deal of interest in everything that is likelv to prove conducive to the wel fare and upbuilding of the city. If you have any real estate business to transact, bonds to sell or stocks to dis p sc of or if you are on the purchasing side iu any of these lines of business it will pay you to call on Capt. N. H. Bass before closing your • deal. He will give you thorough satisfaction. W’. H, Coker, £ Co. The head of this firm is one of those Alabamians who came to Home from over in Cherokee county, displayed his ability and has built up a splendid trade. It was. in 1884 that Mr. Coker finally settled in Rome, he and his father es tablishing a grocery store. Thus early in life did Walt Coker be gin showing that splendid business abil ity which has since built tin his estab lishment to be one of the leading and best known of Rome’s many excellent institutions. He has been continuously in the business since that time, the firm name changing once or twice until a few years since it became that now used. Knowing the wants of the people, espe cially those farmers and planters living around Rome and in adjoining counties, he realized to its fullest extent the fact that they desired goods that were good to be sold at prices suitable to their means. Being raised in the country he pos sessed a warm sympathy for these farm ers and showed it in many practical ways, thus, not only making of them friends and patrons, but warm friends, who took a pleasure iu doing anything to futther his interest, while at the same time their own interests were be ing furthered by him. With all this he is a shrewd, practical business man, making excellent trades for himself and continually building up his business. He conducts both a grocery and dry goods department, and in these keeps stocks that sell and that please. He is yet a young man, and taking into con sideration his great success to the pres ent time, the future holds for him a bright prospect. They Handle Horses, The firm of James. Douglas & Co., is known all over North Georgia as one of the most reliable and accommodating to be found anywhere. Mr. Douglas and his co-worker, Mr, Galloway, are clever and affable gentlemen and what they do not know about the horse and mule trade is hardly worth seeking after. They nave been in business here for many years and keep constantly on hand the best horses and the most styl ish rigs obtainable in the market. Thi,s concern pays strict attention to the wants of the travelling public and makes a special feature of boarding horses by the day, week or month at the most reasonable prices. Their charges for horses or turnouts are extremely moderate, their place is centrally located on Broad street and as a natural conse quence they enjoy a large share of the trade that comes to Rome. They are always ready to serve their customers a good turn day or night and whatever they tell you you may rely upon. If in need of anything in that line you cannot do better than to drop in and consult Douglas and Galloway before investing your money. You will find them jam up and thoroughly relia ble. M. Heminway & Sons Silk Company, WARRANTED FAST COLORS. For Embroidery Purposes it Has No Equal. thosTfahy IS SOLE AGENT FOR ROME. Always a good stock on hand. silks, Spanish silk, Turkish and wash silk, all the latest colors for working flowers, etc. In purchasing silks the most important of all is that you get brilliant lustre, fast color silk. That is if you want the article well worked. 'No hesitancy need be exer cised if you get M. Hrminway <fc Sons. They guarantee to the consumer. One great feature about this elegant silk is that no disastrous effects result from laundering, pro vided you follow the instructions found on each skein. The different shades for work ing honey-suckle, cloves, corn flower, bachelor buttons, carnation pinks, violets, grapes, daisies, roses, poppies, California poppies, sweet j eas, ferns, nasturtium, morning glory, geranium, butter cup, cypress, forget-me-not, jasmine, pansy, strawberry, clema oxalis. narcissus, heliotrope, old blue, old pink, etc., are in stock. The silks are to be founi} only at Thos. Fahy’s, where he will give you a little book with the numbers which will aid you in selecting colors, etc., also aid beginners. GET THE BEST SILKS, WHICH ARE M. HEMIN WAY & SONS, SOLD OZTZL'ST 32TT THOS. FAHY. 234 BROAD STREET, ROME, GA. OUR CARPET COLUMN! Why is it that we can sell Carpets and Smyrna Rugs at 50c. on the Dollar? Kight years ago the McKinley tariff on Carpets and Rugs gave a great stimulus to these industries in the United States. Scores of new mills were erected, thousands of new looms put in to manufacture Carpets and Rugs. The* strong competition among these mills; their increased facilities; their improvements in machinery and manufac turing; then the Wilson bill, giving us free wool, have all combined to bring the price down to a little more than half the price of a few years ago. Few people realize how cheaply they can buy a floor covering—we want every one to know it. We Carry Better Grades of Carpets TBO AS Y XST ROE. We Carry Three Times the Stock AXY IWAWK IK ROME. CARPETS FROM 12 1-2 c. TO $1.25 PER YARD. Hal! Wool Carpets Made and Laid for 50e per yd Wool Carpets Made and Laid for (iOc per yd Wool Carpets, Extra Heavy Grade, None like Tiiem ia Rome, for 75c per yd-Madeaod laid (Our 75c. Wool Carpets are sold at retail in New York city for 85c. per yard.) Smyrna Hogs Clicaper and Prettier Than Yen Will Find Anywhere-and BelterGiades 2 x 5 feet, A 250 AIT fllSil Sh&de Stock i StL Uun Lacecurtainst - k 6 x 9 feet, 1pi075 K Chenille Crirtain Stock If you are priced Japanese Rugs at less figures, don't buy them, as they are of poor quality and worthless for wear. M’DonaldSParksStewart Co. Furniture, Carpets, Rugs, Stoves and Undertakers. 1, 3 & 5 Third Avenue & 304 Broad St., ROME, GEORGIA