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The ADVANCE, August 24, 2022/Page 3A
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Kiwanis
continued from page 1A
working to give all custom
ers their services through
a dedicated Fiber-to-the-
Home network, which of
fers Gigabit enabled broad
band connections. Pineland
says its mission is to offer
an outstanding customer
experience through the ef
ficient delivery of progres
sive technology solutions
in the markets served. The
Company plans to achieve
this through applying their
core values of excellence,
integrity, innovation, and a
servant’s heart in everything
that they do.
NATIONAL AWARD — Pineland Telephone Company received a national award for its
unique advertisements featuring employees reenacting classic movies. Members of
the Company traveled to the Best of Marketing Awards by the National Content and
Technology Cooperative (NCTC) on July 23 to receive the honor. L to R: Pineland Sales
and Marketing Coordinator Heidi Miles and Pineland Director of Sales and Marketing
Amy Harrison.
Pineland Telephone Gets
National Recognition
By Makaylee Randolph
Staff Writer
mrandolphadvance@gmail.com
Pineland Telephone
Company was recognized
by the National Content
and Technology Coop
erative (NCTC) Market
ing Innovators Group for
their recent All Star Service
Campaign during the Best
of Marketing Awards on
Saturday, July 23.
The Company was se
lected as a winner within
the Community Outreach
genre for their unique mar
keting tactic, which featured
Pineland employees remak
ing classic movies. The idea
for this series of advertise
ments was sparked in early
2021 when the company
was looking for innovative
ways to bring the depart
ments together. Adminis
trators believed that these
movie remakes were an op
portunity to provide a boost
of laughter and humor for
not only its workers, but
the entire community. They
began brainstorming with
the Davis Marketing Group
in Statesboro, who then
helped coordinate the pho
to shoots, design the adver
tisements, and implement
the ads on social media.
Workers were enthu
siastic about the project, as
a total of 36 employees, 3
employees’ children, and
2 employees’ dogs were
featured throughout the
remakes of 15 films, which
wrapped this past July. “In
the beginning, the indi
viduals who were asked to
participate were selected
because of their outgoing
nature and eagerness to do
whatever was needed in the
past,” Pineland Director of
Sales and Marketing Amy
Harrison explained. “As the
campaign neared its end, we
continued to have employ
ees ask which movie role
would be theirs. This cam
paign turned into a fun way
to bring almost every Pine
land family member into
According to Walker,
he struggled as a child
with a speech impedi
ment, which caused him
to be bullied. He told the
audience that one day af
ter school, he was beaten
up by a group of his peers,
an event that caused him
to change his attitude
in life. “That’s the day I
stopped feeling sorry for
myself,” Walker remarked.
After this incident,
Walker began working
out and attempting to bet
ter himself physically. “I
went from being the kid
nobody wanted to an out
standing athlete,” he ex
plained. It was that athlet
icism which led him to his
career as a running back
at both UGA and for the
National Football League
(NFL).
“I didn’t want to go
to Georgia; I didn’t even
want to go to college,”
Walker shared. “I wanted
to go into the Army, but
after trying to flip coins
and other chance meth
ods of choosing, it was al
ways Georgia.”
He continued to share
his experiences through
football that led him to a
variety of states, teams,
and people. He also en
couraged attendees to
work hard at all they do,
because they never know
where it could lead them.
Reflections on the
Century
Kiwanis Club ofVida-
lia President Jason Davis
reflected on the years that
the Club has existed and
highlighted several histor
ical accomplishments by
the Club. Those accom
plishments included:
• Helping to develop
the sewer system in Vida-
lia
• Acting as the Cham
ber of Commerce for Vi-
dalia for several years
• Organizing Boy
Scout Troop 933
• Running the local
newspaper until 1926
• Having 41 of the last
73 Vidalia Citizen of the
Year award recipients be
Kiwanians
Davis also spoke on
the character of Kiwanis
Photo by Makaylee Randolph
LIBRARY DONATION - The Club also presented the Vida-
lia-Toombs Public Library with the second installment of
a $10,000 grant to create a children's room within the
newly renovated library. L to R: Kiwanis Club of Vidalia
President Jason Davis, Ohoopee Regional Library System
Director Cameron Asbell, and Toombs County Library
Board Chairman Barry Dotson.
members, as he remi
nisced about the local re
cord from January 2,1942,
which details that Kiwanis
Club of Vidalia members
purchased and raised
$ 1,900 for war bonds dur
ing the meeting. He also
informed the audience
that the records detailed
that a “pig chain” was also
completed by the Club.
Well-bred pigs were do
nated to local farmers who
then donated pigs of the
same bloodline to other
farmers to help improve
the swine population in
the area.
The Kiwanis Club of
Vidalia continues to fo
cus its work on the youth
in the community as well,
according to Davis. “The
Club has always been a
place where community
leaders listen to young
people. The Kiwanis Club
of Vidalia has held to the
service mission: “young
children, priority one.”
“Our Kiwanis Club
today is standing upon the
shoulders and continuing
in tradition of all that this
Club has done over the
last 100 years,” Davis con
tinued. “Vidalia, I think,
would not be the wonder
ful community that it is
today without a century
of faithful service by Ki
wanians from all around
this area.”
This year, the Club
worked to renovate the
Boy Scout Hut at Ed
Smith Complex for Boy
Scout Troop 933, awarded
10 different scholarships
to graduating seniors
throughout the commu
nity, put on a program at
Sally D. Meadows that
allows Kiwanians to in
fluence and celebrate stu
dents within the school,
sponsored the Vidalia On
ion Run, sponsored the
STAR Student and Teach
er program, contributed
to Backpack Buddies pro
gram that provides food
to needy students over the
weekend, and more.
Recognitions
Longtime Kiwanian
Charles Andrew was rec
ognized for his years of
service to the Club. “You
have served our Club
well for many decades
[through] recruiting peo
ple and assimilating them
into our Club, and we are
so thankful for you,” Davis
told Andrew.
Davis also publicly
thanked Kiwanian Dennis
Donahue for his work in
Kiwanis Club as Treasur
er, and Event Chair Olivia
Warnock was acknowl
edged for her work in co
ordinating the centennial
celebration.
Donation
Keeping in tradition
with their dedication
to service and the local
youth, the Kiwanis Club
of Vidalia presented the
Toombs-Vidalia Public
Library with a $5,000
donation. This contribu
tion comes as the second
installment of funding
promised by the Club for
the creation of a children’s
room within the renovat
ed library.
RECREATING CLASSIC MOVIES — Employees of the Com
pany helped to recreate classic movies for advertise
ments, such as this one from The Wizard of Oz.
the marketing plan.”
These movie remakes
were distributed to the
public through print and
electronic advertisements,
which were featured in Pine-
land’s quarterly newslet
ters and local newspapers,
magazines, and throughout
social media platforms.
Several advertisements
were even turned into ac
tual movie posters, which
now hang in the lobbies of
the Metter and Swainsboro
business offices. Pineland
employees cast in the adver
tisements were also given
souvenirs from the project,
as their movie ads were
placed on mousepads and
coffee mugs.
“We have seen engage
ment and comments from
across the country, with staff
traveling to other regions
being asked about the cam
paign,” Pineland Telephone
CEO Dustin Durden com
mented. “It generated more
buzz than any campaign or
ad series to date.”
Pineland Telephone
Company serves over 1,300
square miles of South Geor
gia, providing traditional
phone and internet services
throughout 10 counties.
The Company is currently
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