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Jpitbhsijßr's
A PERSONAL WORD.
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ber with which your subscription will ex
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Subscriptions and all business communica
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others, as will be seen elsewhere.
WE 1
WANT
HICH GRADE
ADVERTISEMENTS:
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24.50 “ half column.
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98.00 “ half page.
196.00 “ one page.
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ofler you:
Circulation, 50,000 copies.
Proof of circulation, or no charge.
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Only first class matter accepted. Parties with
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wide. Copy for an issue should reach us by 25th
of previous month. An advertisement that will
pay anywhere will pay in Woman’s Work.
WEALTH
ADVERTISERS
ISE
To contract for space NOW and reap the ben
efit of rapid growth in circulation.
We have but one price for space, but no space
for questionable copy. We endeavor to give
our patrons the BEST SERVICE and desire only
the BEST BUSINESS. If you are placing this'
kind, please see that your list inclu tes
WOMAN’S WORK,
Athens, Georgia.
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦
: ® ADVERTISING. • :
A NEW DEPARTURE.
SUBSCRIBER to Woman’s Work
wrote in the December number of
A
her interest in advertising, and of the
profit that she found in carefully watching
the advertisements in th'sand other mag
azines. Her letter awakened our curiosi
ty on the subject, and we wondered how
general this feeling may be among the
readers of a woman’s journal. About
j.bis time we were on our way home one
day, having several periodicals and pam
phlets in hand. These were carried into
the house of a friend, and placed on a ta
ble during our temporary stay. A very
•intelligent woman asked for permission to
look through them and our attention was
attracted by the fact that she turned first
to the advertising pages and looked slow
ly through them as if anxious to find some
edd friend among the announcements and
to see what new concerns were pushing
their wares to the public notice. Pres
ently she observed a pamphlet containing
the address of Mr. Munsey before the
Sphinx Club. Asking if we bad read it,
she said she was interested in the question
of advertising and liked to read all she
could on the subject.
These and other instances have con
vinced us that a little space in Woman’s
Work devoted each month to the discus
sion of advertising methods, and to mat
ters associated therewith, will meet with a J
cordial reception from many of our read
ers, and serve a geod purpose in dissemi
nating information, encouraging develop
ment in a very interesting department of
human thought, and bringing forth an ex
pression of ideas from a large class of per
sons who have not heretofore published
their views.
It is well known to many men who have
spent years of time in thii king of adver- 1
thing methods—and a great deal of money
in practicing them—that they are still
veiy far from being masters of the art;
that the veriest amateurs may ofler sug
gestions entirely new to the experts, and
far more valuable than some of the hobbies
of the latter class.
Hence, a portion of our “Publisher’s 1
Department” will hereafter be open to
news items and discussions of interest to
advertisers, publishers, and all individuals 1
who are ready either to teach or to learn
how money may ba most judiciously spent 1
in securing the attention of the reading
and the buying public. Contributions of 1
ideas are invited from everyone—from the
largest investors in publicity down to the '
smallest buyer of the advertisers’ wares.
WOMEN IN THE ADVERTISING
FIELD.
‘HAT WOMEN may besuccessful ad
vertisers is no longer in doubt, and
T
the number who take part in writing, il
lustraii-'g, soliciting and placing adver
tisements is constantly increasing. In
most large cities they already constitute '
quite a considerable force, for skillful ser
vice of this kind is in demand. Those i
who possess the necessary educational
qualifications, who have practical views,
who are observant as to the peculiatities
of human nature and tactful in appealing '
thereto, should find many opportunities ■
for profitably utilizing these abilities. ‘
But the number of women who take an ac- ,
tive part in preparing and placing adver
tisements for themselves or for other per- '
sons, will continue to be very small as
compared with those who carefully read ,
the advertising pages of magazines, form
their own conclusions as to the beauty and
effectiveness of each announcement, and
involuntarily study the art of advertising
because it is fascinating and instructive.
These are the real buyers of the goods
advertised, and the fact that their num
ber is rapidly increasing from year to
year, offers a constantly broadening field
lor the mail-order and general advertiser,
gives assurance that advertising wi 1 con
tinue to become more profitable, and
makes it absolutely necessary for most
lines of business to be advertised—if they
are to earn money tor their owners. From
this class of home advertising readers and
critics we invite express!' ns of opinion
about Woman’s Work advertisements,
and advertisements in general, and it they
respond to our invitation we expect this
page to present many new and valuable
ideas which will be appreciated by busi
ness men, even if the suggestions do come
from women.
WOMAN’S WORK.
THE ADVERTISER’S BEST
FRIEND.
A
toe most pr fltable audience for the ad
vertiser. This proposition will be readily
admitted by all who are familiar with hu
man nature, and who are close observers
of home customs. The woman does not
in every instance give the order; the man
may furnish the money and make the act
ual purchase, but in most cases his moth
er, or wife, or sister, or daughter has read
the advertisement and “created the de
mand.” What man gets sick, who has
not some anxious woman reading adver
tisements and searching for remedies suit
ed to his easel Who but‘‘our dear wo n
en folks” are always looking ahead to
Christmas time and birthdays, thinking of
the things we need, and carefully watch
ing advertising pages to find the most de
sirable houses from which to buy!
Wise alvertisers are not slow to recog
nize that their announcements must be
written and illustrated with a view to at
tracting and pleasing the feminine mind,
and must be placed in mediums that ap
peal to womankind. Those who keep
this fact before them in using their ad
vertising appropriation for this year, will
be likely to have a larger fund to invest
in space next year, and will need no per
suasion to place it in similar channels.
WHAT MEDIUMS PAY BEST?
DVERTUSERS are all agreed on
, one point: they want to spend their
A
muiijy where it will produce best results.
But when it comes to deciding the ques
tion of which mediums offer the best
chance for profit, there are very wide dif
ferences of opinion. One has made mon
ey by the use of street cars; another is
satisfied with his returns from bill-boards
and posters; some give the preference to a
house-to-house distribution of samples and
pamphlet matter, while still others spend
their good money for advertising devices
(novelties!) of various kinds.
It is our sincere opinion that, however
well the advertiser may think these expen
ditures are paying him, the most of them
would prove aoubly profitable if used in
periodical space. This is an age of news
papers, journals and magazines: it is also
an age of love for convenience and com
fort, and we need not hesitate long in de
ciding whether a sensible man will prefer
standing on a cold pavement, or sitting in
an easy chair by a cozy fire, while he reads
of the “chance of a life time” that some
progressive firm is offering. The posters
are very likely to be given the “go by,”
and the street cars will not be considered
very quiet and enticing “reading rooms,”
for the careful stuly oi the best articles to
mke “life worth living.”
In at periodicals offer the best medium,
we think a great majority ot advertisers
will agree; out there will remain great
differences ot opinion as to whicu class of
these will pay best. The dadies appeal to
many; the high-priced magazines have
numerous advocates, while there are those
who think the “country weekly is the on
ly paper that is read line for line, through
out.” Possibly we may be biased by self
interest, but it is our very confident opin
ion that the middle class monthlies
will give such returns to all gene al adver
tisers as cannot be duplicated by any oth
er expenditure. Some reasons for this
view will from time to time ba offered
through these columns. An actual test of
the matter would be a money-making ven
ture for many houses.
ADVERTISING SEEDS.
F AVE WERE placing seed advertise
, merits we would spend all our money
I
i i mediums that appeal directly to the
women. Watch the gardens this spring
and you will see many wives working
therein, or superintending the work ot
planting and cultivating, while their hus
oands are pl a;, ing chess, discussing the
evils and benefits of “expansion,” or de
poring the “continued hard times”—“en
tirely too busy to get home” until it is
‘ rather dark for gardening.”
“Man wants but little here below,”
But if the man be wise,
To get that little—“don t you know”—
lie’ll always advertise.
RGUMENT is not needed to estab
, lish the fact that women constitute
LITERARY BUREAU
Letters, poems, speeches, advertise
ments, epitaphs, obituaries and essays fur
nished; manuscripts corrected and type
writer ; advice given. Charges extreme
ly moderate. Address, Henry J. Bayley,
5813 Madison Ave., Flat 4, Chicago, 111.
SIOO Reward, SIOO.
The readers of this paper will be pleased
to learn that there is at least one dreaded
disease that science has been able to cure
in all its stages, and that is Catarrh. Hall’s
Catarrh Cure is the only positive cure now
known to the medical fraternity. Catarrh
being a constitutional disease, requires a
constitutional treatment. Hall’s Catarrh
Cure is taken internally, acting directly
upon the blood and mucous surfaces of the
system, thereby destroying the foundation
of the disease, and giving the patient
strength by building up the constitution
and assisting nature in doing its work.
The proprietors have so much faith in its
curative powers, that they offer One Hun
dred Dollars for any case that it fails to
cure. Send for list of testimonials.
Address, F. J. Cheney & Co., Toledo, O.
Bold by Druggists, 75 cents.
Hall’s Family Pills are the best.
LIFE SIZE CRAYON and oak or
bronzj frame, 16x20 ins., for $2/rom any
photo. No charges for packing. J. L. COX
PORTRAIT CO., Charlottesville, Va.
GIRL WANTED.
We want boys and girls everywhere to
collect for us all kinds of used postage
stamps, which we buy. For further in
formation and illustrated list of prices we
pay, send two unused two-cent stamps to
Eastern Philatelic Co., Dept. W., Con
cord, N. H.
HEAVY gold plate, genuine Stick Pin
Bargain, enamel, pearl center, four leaf clover
design. This is a beauty and will be sent lor
the name of a friena and six one cent stamps.
Two lor silver dime. Acme Jewelry Mailing Co.,
Attleboro, Mass.
xIIAY PUZZLE FREE. S,"
zilian diamond pin and get X-RAY PUZZLE
FREE. E. L. Valentine, 704% E. Leigh Stieet,
Richmond, Virginia.
MOUND BUILDERS ing description of
this ancient, people send 50 emts to H. N. Dyke,
Charles City, lowa.
POSTAL with name and address for particu
lars: sample for 2 Cent stamp: solid roiled Gold
Ring for asking. Don’t wait. Write to-day.
Somerset Supply Co., Skowhegan, Maine.
i T FOR THIS Beauti-
IH P ful & old
W&WIiVIJUIed Bing (wiil
last fi r years) and our Cat
alogue ot handsome and Cheap novelties of
all kinds for the Holidays. Lennox Novel
ty Co., 27 Park Place, New York City.
Taxiderm): Mounting without skinning; any
thing, sparrow to eagle, 25 cts. Wibel, Wildomar,
Calif.
IDT For married ladies 50c. Mrs. E.
ntULir I Lighter, Rolfe, lowa.
Uir DAV DA OU For literary matter and
wyr rflT l|Q.\n photographs. We send
■* L ini UrtUII a CAMERA FREE and
pay all charges. Good opportunity for ladies
or gentlemen to utilize their spare time as cor
respondents for us. Highest prices paid Send
addressed envelope to Colonial Magazine, Dept.
W. W., 106 Park Row, New York.
M Incomes
liIUUIIIUV ent interest, flue neigh
borhood, strongest city in U. S. Write full par
ticulars; amount you desire to invest. W. H.
SEMPLE, 4608 Bell Ave., St. Louis. Mo.
CORRESPONDENCE Package Contain* 24 «he«»* fine writing Paper, 24 En»*lnj»»* to
match. 2 blotrar*.2 Eagle lead penci l*-rubb«r tip*,2 Blaisdell paper load pen-g•
ells 2 pen-holder*. 6 assorted pen*. H.J.Cornell, Flushing. N.Y. ALL FOR O.
FMi I mil GUAM HOLDERS, NICKEL PLATED.
[ ILLUn OnHlll set complete with Screws, anl
LADIES' MAGAZINE 3 months, for 16 cent*.
VISITOR MAGAZINE CO., Box 3139, BOSTON, MASS.
DEniUETTIBIR * - je
DEU WE I I IHU Dr.F.E.MAY.Bloomington.lU
COMPLEXION cleared by Royal Face Bleach,
1 oz. sample free. Send stamp. L. Box 127,
Elkhart, Ind.
VCftlß ERD SIX colored Crayons 15 cents.
OLIW ruri Drawing Book 15 ceifts.
Composition Book 10 cents.
C. S. Hamlet & Bro., 82-84 Nassau St., N. Y. City.
COMBINATION Holder, Nickeled. Six useful
Articles in our Meat Pounder, Nut Cracker,
Pie Crimper, Pot Lifter, Plate Lifter. Should be
in Every Home. Price by mail, 30c. Home and
OfficeNovelty Co. 51 Montrose Ave. Brooklyn.N.Y.
Otkin CT AMD for circular of Money
utllU V I AIYIF Making l receipts
Secrets. Formulas, Etc.- National Shopping
Agency, 814 Halsey St., Brooklyn, N. Y.
■ Bend 10c. for sample of 40 cent*
|u||l\|| popular music and catalogs, of
IVIUOIUI 4,500 pieces. Northrop, Publisher,
Bridgeport, Conn.
JANUARY, 1899.