Houston home journal. (Perry, GA) 2007-current, September 12, 2007, Page 13, Image 91
Fashion
Flats IN,
platforms^
OUW^
IT TOOK ONE swift kick from the
new shoe trend ballet flats to
topple platforms from their perch.
“Quite simply, customers have had
enough of high heels,” says Robert Burke,
president and founder of luxury con
sulting firm Robert Burke Associates.
“Flats seem young and fresh.”
It certainly helps that they’re easier
to weai - than the ankle-wrenching wedge,
and they can look elegant or coquettish
with this year’s empire-waisted dresses,
hot pants and capris. And despite a more
casual work attitude, flip-flops and san
dals flunk many office dress codes, but
flats won’t.
“As for the customer
older than 40, platforms
never really were popu
lar this time around,”
says Marshal Cohen,
chief industry analyst
at the NPD Group. “But
offer women ballet flats,
and they’ll take them in a second. Flats
are just so comfortable. If I gave you per
mission to wear slippers to work, you
would, wouldn’t you?”
The trend-forecaster Tbbe Group has
heal'd from clients that ballerina Cats ac
count for two of every five pairs of flats
that are sold.
Even Manolo Blahnik and Christian
Louboutin, both known for stilettos, did
flats this season rather than risk flat
lined profits. More affordable versions
are offered by J.C. Penney in a black or
red patent round toe, J. Crew in a plaid
fabric with brown suede bow, Stuart
Weitzman in a round-toe quilted leather
with bow and Banana Republic in a big
buckled soft saddle-brown leather.
“This trend is here to stay,” Cohen says.
“Women have created their own collec
tions Of flats.” O Michele Meyer
USA WEEKEND ■ Sept 14-16,2007
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WEARING
FLATS
TO WORK
IS LIKE
WEARING
SUPPERS.
Lick-your-lips taste plus a half serving of fruits
or vegetables in every ounce of chips.
To get a free sample, visit www.garilenharvest.com.
New Garden Harvest Chips.
The taste that' sin season. j p i
13
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