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Made in f
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John C.
Campbell II .
NEW from The Statler Brothers -
NOT Available in Bookstores
An American Profile Exclusive!
r just
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hello to Jimmy; the annual 4th of July Concert, 40
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The Statler Brothers have worked hard to bring you
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Making Moon Pies
Inside Chattanooga (Tenn.) Bakery,
a legendary snack comes to life as thin circles of dough enter
an oversized oven and leave three and a half minutes later
ffm as cookies. A machine squirts each one with a dollop of
JB gooey marshmallow, then a robotic arm caps it with a
K| second cookie.
“Now heres the Willie Wonka part,” says Tory
Johnston, vice president of marketing for Chattanooga
|flH Bakery, pointing to a chocolate waterfall that coats the
scrumptious concoction.
Moments later, after the chocolate hardens in a coding
1 tunnel, Johnston snatches a slightly lopsided Moon Pie off
New 288-page
hardcover book takes
you behind-the-scenes
of these legendary
performers. Includes
never-before-seen
photographs,
commentary and
heartwarming stories.
from
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Brothers - Random Memories book, available
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Chattanooga (Tenn.) Bakery produces I million Moon Pies each day.
the assembly line. ‘Something we don't obsess too much about is the
fact that it’s imperfect," he says. "We don't freak out if it’s not fully
straight. Each one has its own little personality, all with the same great
legendary taste."
The Moon Pies origin is legendary, too. The tale goes like this:
In 1917, a Chattanooga Bakery salesman asked some coal miners
to describe their ideal snack. Something filling, they answered, and
cheap. Then a miner looked up at die sky, framed the moon with
his hands, and exclaimed, "About that big!” Back at the bakery, the
salesman shared what he'd heard and soon workers were cloaking
marshmallow-filled graham cookies in butter-based chocolate. By the
late 1950 s demand was so great that Chattanooga Bakery stopped
manufacturing its Butterette
Dainties, Jersey Cream Lunch
Biscuics and 200 other products
to focus on Moon Pies. When
paired with an RC Cola, the
two-fisted, 5-cent cookie consti
tuted “the working man’s lunch
for a dime. ’
Today, a Moon Pie is smaller,
costs 50 to 79 cents, and is
assembled via machine in the
250,000-square-foot plant that
employs 145 workers. On aver
age, 1 million Moon Pies in three
sizes and six flavors—vanilla,
banana, lemon, orange, strawberry and the ever-popular chocolate—
roll off the assembly lines each day. The nostalgic cookies are distrib
uted in 44 states, and, from time to time, sold in overseas markets
such as Japan, where the treats were renamed Massi Pies because the
word moon is considered sacred in that country. Other than that, says
Vice President John C. Campbell 11, 40, not much about the sweet
snack has changed.
“Were just fortunate to have a company that's held on this long,"
says Campbell, who as a teenager spent his summers baking and
packaging Moon Pies. His grandfather Sam Jr. bought the business
in 1930; father Sam 111 is now chairman and brother Sam IV is presi
dent. “I don't think it's because we've done anything particularly right.
(Continued on page 12)
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by NANCY
HENDERSON
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The baker/s assembly line circa 1935
Page 10
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Photos by Dan Henry
Coujjety'tif ChattanoogcT !