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8 The Golden Age (SUCCESSOR TO RELIGIOUS FORUH) Published Ebery Thursday by the Golden Hge Publishing Company (Inc.) OFFICES: LOWNDES “BUILDING, ATLANTA, GA. Price: $2.00 a Year WILLUXMD. UPSHHW, - - - - Editor A. E. RAJIS A UR, - - - Associate Editor Entered at the Post Office in Atlanta, Ga., as second-class matter. To the Public: The advertising columns of The Golden Age will have an editorial conscience. No advertisement will be accepted which we believe would be hurtful to either the person or the purse of our readers. The Sam Jones Memorial, The sudden death of the great evangelist oc curred too near our going to press last week for us to dedicate our leading space to the most signifi cant life, perhaps, of this generation. We could offer, therefore, only a hurried editorial and life sketch in the last issue. This week we do our readers a genuine service in devoting so much space to the remarkable Sam Jones Memorial, which was held in Atlanta last Sunday afternoon. If “the proper study of mankind is man,” then the whole issue of a paper like this were well given to enable students of men who are leaders of men, to glimpse and weigh the power and the sources of power of any man who has held the multitudes for a quarter of a century as Sam P. Jones has done. You may not have indorsed all he said in life— what great leader of reforms has been wholly in dorsed? But go to his home— go to his neighbors who knew and loved him—go to the beauty of hrs life since his Pauline conversion—go to the work of his hands, his head and his heart, and you will indorse the MAN. Let philosophers, editors and historians study Sam Jones if they will, and they will trace and find the crystal stream of his life and the gathering mo mentum of his versatile powers flowing straight from the Throne of God. Varina Jefferson Davis. She who was the wife of the first and last President of the Confederacy, has passed away. Because of who she was and what she was she held in life the veneration of a nation and, in a peculiar and melancholy sense, the affection of the South; and now that she has gone in life’s lonely evening, to join the kingly consort of her love and her sor row, the generations to come will tread softly above her dust as it lies there beneath the verdure of spring and the white of winter, under the storm swept sod of Richmond. Gone are the asperities of unhappy war that made her cling all the closer then to him by whose side she sleeps today! Past the bitterness, thank God, but sacred and cherished in the hearts of brave men living then and living now, and their chil dren’s children forevermore—the memories that gave heroism a grander meaning and loyalty a deeper hue! Jefferson Davis was a Christian statesman, bear ing himself in majestic dignity to the last—and he was, in the greatness of his soul and the largeness of his love, what every man was in heart and in heroism, who followed him then under the Stars and Bars and who, with their sons, followed in more recent years Theodore Roosevelt and “Fight ing Joe” Wheeler, side by side up San Juan Hill—- burying as they had never been buried before, “in the trenches around Santiago,” the thoughts that once divided and the bickerings that once es tranged ! Then let the sons and daughters of the South— why not all the youth of our re-united country?— travel often to historic Richmond and stand in rev erence by two vocal mounds of earth that shall at once he blended a Mecca of ove and devotion—of Southern valor and national pride! The Golden Age for October 25, 1906. “A Lofty Ideal—A Distressing Reality. ” This is a talk on advertising—not a general dis cussion of the value of “printer’s ink,” but a frank expression concerning some of the advertis ing that appears in The Golden Age. We have been receiving some letters—some of them highly amusing but all of them thoroughly appreciated—taking us to task about certain “ob jectionable advertisements” which this paper has been carrying. And in almost every case these faithful friends have referred us for confirmation of their position to certain disclosures by certain leading periodicals concerning alleged fakes and frauds in the advertising world. Well, to begin with—we think these famous pe riodicals that have created a sensation by their attacks on “patent medicines” have done much genuine good and a good deal of harm. The red lantern of warning which they have swung into the face of a danger-bound public has had a whole some effect in saving many people from being im posed on by actual frauds; but some evil has been done by creating a widespread condemnation of all patent medicines, as well as all papers that ad vertise any of them. This position is extreme. Pardon us—but it strikes us as bordering on the confines of foolish ness. Everybody knows that there are some reme dies classed under the head of “patent medicines” that are safe, honest and helpful. We have actually known them to effect cures where some doctors who condemned them had failed. If honest men of expert ability are right in charging for their skill as physicians (and they cer tainly are) then why should not another honest man of expert ability be allowed to tell the world of some proven remedy in whose preparation he has spent perhaps years of concentrated effort both in laboratory and experience? The man who condemns the maker of t'.ic remedy and the paper that advertises it would not think of dedicating his whole life services free just be cause of his manifest love for humanity. Lets be sens’ble, and have a rule that will work both ways. Furthermore, some have thought that the an nounced ideal of the paper is not supported by our practice. One lady clips from this page this announcement: To the Public: The advertising columns of The Golden Age will have an editorial conscience. No advertisement will be accepted which we believe would be hurtful to either the person or the purse of our- readers. And above it she places the words: “A Lofty Ideal.” Then she places the advertisement of “Red Rock Ginger Ale” and a few patent medicine right below and writers the words “A Distressing Reality.” All of which sent a ripple of merriment around the sanctum from Editor to office boy. And now comes a good preacher-brother much beloved—saying that he thinks The Golden Age one of the finest papers in all the land and he wants to see it in every home, but he cannot con scientiously work for it unless we change our ad vertising. He says he does not believe in “soft drinks” of any kind and that he has two dollars from a neighbor to send for a subscription just as soon as we will take out that ginger ale advertise ment. Whereupon the Editor wrote him somewhat as follows: Mv Dear Friend and Brother: I thank you for your frank, fraternal letter. You have been honest with me. Let me be honest with you. I turned down one popular soda fountain drink because I honestly believed it to be hurtful— because it produces a habit with so many; but I accepted Red Rock Ginger Ale because I honestly believed it not hurtful. I never heard of anybody having the ginger ale habit. But I have heard of people having the coffee habit. If you are going to exclude all fountain drinks be sure you never take another glass of lemon ade, chocolate, tea or coffee. Personally, I am a tolerably nice gentleman. I don’t smoke, chew, diink or “cuss”, and I want to be sure that everybody who “gets after me” is as free from such things as I am.” Os course this last paragraph was written, part ly in jest and partly in earnest. Anyway, it told the truth, and while it does not lift an impera tive standard for others it does tell how careful and conscientious the Editor of this paper believes he ought to be for the sake of himself and as an ex ample to the youth of the land. Finally: When The Golden Age succeeded The Religious Forum, several advertisements not sat isfactory to the Editor and his associates were brought over from that paper. Instructions were given to drop them as fast as the contracts ex pired. And indeed, some have been dropped before the expiration of the contracts. We hope soon to reach a working basis of conscientious common sense. We still insist that The Golden Age has now and will have an Editorial conscience, and that “no advertisement will be accepted which w r e be lieve would be hurtful either to the purse or the person of our readers.” And now comes a “high and mighty” doctor from a distant state—bless his dear heart—who met the Editor at Northfield (that ought to argue that the said doctor is a good man), and he says 11 Stop my paper-—because you publish this and that and the other patent medicine advertisement.” And he proceeds to brand as a fake one medicine, at least, which is personally known to have wrought cures where the well-paid family physician had failed. And then quoth said doctor in spirit and in letter: “May the memory of Will D. Upshaw as I knew him at Northfield said away.” How sad! We hope to make a delightful reality out of our lofty ideal. Universal Prohibition. Dear Friend Upshaw: I fully concur with you in all that you have written about the whiskey business in Atlanta and elsewhere. We must have it, we must have it—ab solute, perfect, universal and everlasting prohibi tion. We must strike while the iron is hot and I in tend to keep it hot if blowing the bellows with all my might will do it. Webster’s unabridged can not do the subject justice. Our Association boiled over today when the Report on Temperance was read. The whole thing took fire and you could al most smell sulphur in the air. The people are in earnest as you never saw them, and if the move ment is pushed right now we can drive the traffic out of the State. Yours very truly, G. A. Nunnally. Newnan, Ga. Mrs. Jones Will Write Story. Mrs. Sam Jones has already planned to write a life of her distinguished husband; she will have as her co-laborer Rev. Walt Holcomb, and her own close knowledge of the work of her hus band as well as of his future plans and purposes will render her work a most valuable contribution to religious literature. Mrs. Jones has been gather ing material for this work for many years—indeed, throughout her husband’s remarkable career, and just a few days before the evangelist’s death he told his wife that he wanted Walt Holcomb to come to Cartersville in December and help her pre pare this book which would be the only book of his life which he had ever sanctioned. And now since Mr. Jones’ sudden death, Mr. Hol comb has, at Mrs. Jones’ request, canceled all his evangelistic engagements, and while securing the lest that his body needs he will help the consort of the heroic worker for God to give to the people the book for which they will eagerly wait. Mrs. Jones is a strong woman of culture and con sociation and this volume into which she will pour her love and life will be the only authorized book of Sam Jones’ life and work, Let the public wait for this book.