Newspaper Page Text
PAGE TWO
BLUE SKY. ELIMINATED
. . FROM ADVERTISING IN
1.5 BY NEWSPAPERS
» ey S 0
.., LONDON, July 16 (AP)—"‘l"(!‘l,\H
of merchandising cooperation instituted
)Jy A_lne,ricau newspapers wos described
o' the convention of the Associated
‘Advertising Clubs of the World in ses
”oa Jerebp W. E. Donahue, loczl dis-
Play advertising manager of the (hi
‘eago Tribune. The merchandising ser
.@io. da{pfl:ment of the typical Amer
‘foan . newspaper which,he suid ‘“had
taken the blue sky out ot advertising
in the . United Btates,” was the product
of years®f labor and many hundreds of
thousands of dollars,
; #¢The old theory of advertising that
t
. Wiregrass
. Special
Auto Bus Line
’ ! LEAVES
, Cordele ....7T a m and 3 p m
* ;Valdosta .8 a m and 1:30 p m
8 ARRIVES
‘ Valdosta 11:30 a m and 7:30 p m
+Cordele 12:30 p m and 6:30 p m
. Comection at Tifton with
X A. C. L. Railway
. “Rates 3 1.2 cents per mile
iFor imformation call Suwance
' Hotel. Cordele, Georgia.
g/ Y OPERATED BY
‘agl . :
¥
"Union Bus
' J. M. CALHOUN, Manager.
i =4B Ot
"4 VoA A _ '
. new cut
to burn slow =
* ®>ee sl '
—and cool \&/
| ' 1N plpes |
. *e e
But an old
i secret method
| for taste— .
o : A ~
| “Wellman's Method” |
- of 1870
« s SS9 o
% mmm Rich and fragrant
1 ~@&%, ‘ :” ‘
| W@ Infoil package -
to reduce price to 10¢
Gr 3 ger Rough Cut
’ mA P e T LR,
is, advertising witthout digtribution,’’
he said, *‘wae that it foread people to
demand a certain product of the re
tailer until he (the vetailer) was foreed
to demand it of his jobber in sueh num
hers that the jobber eventually ceenred
it from the manufacturer.
“There were two weak links in this
hain. In the first place, the advertiser
weo freguently broke before the eivele
was complete and money began flow
ing hack to him to ecompensate for hig
great advertising outlay, In the second
place by ihe time the product reached
the retailer the consumer had forgotten
hig original request or had been well
l gatisfied with a subetitute.
I “The American newspaper mer
c¢handiging service departments have
replace these weak links with strong
ones, making adverticing in American
rewspapers an investment and nof a
speealation, The great newrpapers of
Ameriea do not sell goods for any
manufacturer, but they do furnish the
manufacturer with adviee and knowl
edge and with deflinite systemotic plan
for eavering the market toat the news
papers cirenlate in and show how
.
manunfacturers may reduce {he cost ofj
aistribution by {life proper use of news
paper advertising and to how fhe ex
traordicary efficiency of newspapers af
acvertising medinms,
CWithin the last five op six yo:u'-:,"l
he continued, ““throvgh the merchan
dising cooperation of American news
papers, more national advertising now
runs in newspapers than in magazines
and American manufacturers are com
irg anore and mwore to revogrize that
they are to reduce the cost of distribu
tion th'rough advertising that their na
tional campaigns must run in news
papers rather than iaagazines, becanse
the loeal jobhers and loeal retailer:
gtand between them and the residents
of each loeality.”?
Sycamore, Ga., July 15, —~Miss
Karlene Ashford, of Gainesville, was
the charming honoree at a Leap Year
Party given on Monday evening by
Miss Virginia Smith, and Mr, Allen
Smith at Cycloneta. A color scheme
of red and white was effectively car
riecd out, in the decorations and re
freshments, the entire first floor of
‘the Smith home being decorated in
summer flowers. A delightful ice
courge was served, .
The H, C. Wheeler Warchouse will be op
erated this year in the same manner as herctofore,
for the convenience and interest of all cotton grow
ers. We are appreciative of the business given us
heretofore and pledge most careful handling of
any cotton entrusted with us this year. Mr. R. W.
(Bobbie) Williams will be in charge.
H. C. Wheeler, Warehouse
CORDELE, GA.
KELL, SEEGER & RIVERS
Certified Public Accountants
Audits-—Systems—Examinations
Federal Tax Service
Candler Building Atlnnta,mGegr!i:
THE CORDELE DISPATCH
Following is the guest list: Misses
Karlene Ashford, Clarice Maddux,
Ava Grace apd Lucile Adair, Pearl
@iephens, Mae Story, and Virginia
Smith, Messrs Andrew Adams, W. D.
Fountain, Wade Sconyers, Clair Hen
derson, Roy Stephns, Howard Hughes,
and Allen Smith.
Miss Louise Scott of Live Qak Fla.,
is (he guest of Miss Mildred Brown.
My, and Mrs. Archie Christian, of
Decatur, are the guests of their par
ents, Mr. and Mrs. B. A. Brown.
‘ Miss Frances Campbell, of Mariet
ta, is the guest ¢of her aunt, Mrs. Ed-
win Smith. ’ ; v
Mr. and Mrs. Y. J. Stover, are
guests of relatives in Atlanta and
Cartersville.
Miss Karlene Ashford. who has
been the guest of Miss Virginia Smith
has returned to her home at Gaines
ville. ’
Miss Marijo McMillan is the guest
of Mrs. W. L, Powell, in Plant City,
Fla.
T"Miss Lucy Fields Smith and Mr.
Richard Smith have returned home
after a visit to relatives in Atlanta
and Marieltta.
Misses Carrie and Essie Mitchell
have returned from a visit to Ameri
cus.
Miss Esther Frances Booker, of Fitz
;gerald is the guest of Miss Dorothy
Fountain. :
. Mr. and Mrs. T. J. Butler, are on an
extended trip to the Fast Coast of
Florida.
- SmG KagenrffisSUGt...C O ta n nn
~ Miss Emma Adams is the guest of
her sister, Mrs. W L. Powell of Plant
City, Fla,
THERE is a reason for everything
that happens. Common-sense
kills misery. Common-sense also
stops boilst -S, S. 8. is the common
sense remedy
for boils,b b?-
oo cause it is built
i % on reason.
,;;.\_/,/ Scientific
SR "gf authorities
S admit its power!
% S. S. S. builds
o blood-power, it
: builds red
blood-cells. That is what makes
fighting-blood. Fighting-blood de
stroys impurities, It fights boils.
It fights pimples! It fights skin
eruptions! It always wins! Mr.
V. D. Schaff, 557 15th street, Wash
ington, D. C., writes:
“J tried for years to get relief from
a had case of boils. Everything
failed until I took S.S.S. I am
now absolutely cured, and it was
S.S.S. that did it.”
I S. 8. S. is sold
P stores in two sizes.‘ t,’.l?l}le figrd:i:%
A is more cconomical
{L-:; S S"Dl\eWorldb Best
| .'.;-:i' wd, Blood Medicine,
i L
Gifts That Last
4 e PR
Sy A s ;
A gift of beauty is a é
joy forever if the
quality is there. &
We have them for
all occasions. Ey- &
ery article we sell is
guaranteed.
C. A. Crowell
SUCCESSOR TO .
TN O/ ) ]
< JEWELERS.Inc. ><f
R e
/"*;,, =
e o e
d i _
€ ) "
oo P e
S 51’
7~ |
Ql 2‘ |
m =
_:‘_\-:-: . ~
,
N - 7AA
“That’s Pie”
Did you ever say that after
tasting one of mother’s? Well, ]
you will have the same joyful
experience after eating a pie
of ours. Prepare now for a real
old pie feast if you take one
home with vou. All »opular §
fruit pies made fresh daily.
Standard Bakery
CORDELE, GA. PHONE 121
“Quality Has Made It Famous” |
NEATLY AND CORRECTLY
FITTED
TO ANY PICTURE. FULL
LINE OF ALL THE LEADING
MAGAZINES.
GIRL'S MEMORY BOQKS
NOW iIN.
E. R. OVERBY ART SHOP
AND NEWS STAND
Suwanee Block—Cordele, Ga.
mdmrfill //&“‘r il
s aiting 2t ono e r
smiling. You'll -
want a ?arilim ; N 3 SR
dla holds ot I
most inviting« - 2T A N
You can only spare 1 W <\
T e WERNERL & 8
longer. You need \l o =
but walk a block or i\ | N/ M
less; he's on most KAS T
every corner. a\ ;i
) i
Y W
SRR
(;\i’\; \,.m‘gh
: o 0. i
Refl’GSh e
QR Vs 5
e Delicious and :ilefeshiqg ¢‘
The Coca-Cola Company, Ailant: , Ga. j e ”“:
T oy * ’ - lI Il -I-~- ll'- -A, I
SMILING.
. “ a
1 1 rains, but don‘'t get dis
thing. You will win. We will
‘couraged. Fight, thats Ythe
all win.
Your old mule has stuck to
you. Don’t kill ‘him with
oreen stuff. We have the
right price. Take care of him ;. ’
right kind of feed, at the
| you will want him again. |
We are here ‘to serve you,
elad to see you. Ceme again.
EVERYBODY USES
ROBERT E. LEE
&
J. H. LAMB COMPANY:
' 8 a 8 ] 3
PHONE 224 ' CORDELE, GA.
Red Jar Rubbers, 2 packs for ..............16¢ i
Mixed Pickling Spices, 2 boxes for ..........15¢
Good Pickling Vinegar, gallon ............ 35¢ *
Pure Apple Vinegar, gallon ................ 40¢
Bingo Flour, 24 pounds ...¢..........i.. ... 808
Let us have your orders lor Fresh Meats and Vege
tables. : s e
Telephone 55 . ‘
DR Goorgle
&
WEDNESDAY, JULY 16, 1924 &