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PERIMETER BUSINESS
Q & A on Perimeter Mall: 'Oversaturation of shopping centers
in Atlanta makes the market very competitive'
Q What do you think the new anchor store,
Von Maur, has brought to Perimeter Mall?
Von Maur brings to Perimeter Mall a long
'* tradition of luxury and class to the center.
The department store offers shoppers at Perime
ter Mall another luxury shopping option that is
not available at any other center in Atlanta, other
than North Point Mall.
Q Are there new tenants inside the mall as
well?
/\ Yes, new tenants that have opened or will be
' * opening in the next few months include:
Cloud 9 cupcakes (featured in Cupcake Wars on
Food Network — opened in March 2013), Call It
Spring men's and women's footwear and acces
sories (spring 2013), H&M (summer 2013), Vans
skateboard-inspired apparel and gear (spring
2013).
Q What are the advantages of periodically
changing the malPs tenants?
^ Changing the retailer mix allows Perimeter
John Liu, marketing manager
for Perimeter Mall, discusses
changes at the mall.
Mall to continue to offer a wide selection of retail
offerings to our shoppers. In addition, it allows
the center to continue to meet the ever-changing
demands of the shoppers and their purchasing
preferences.
Q What are some of the challenges that shop
ping malls face?
/V For the Atlanta retail market, I believe it
'* would be the amount of shopping malls that
exist within the market. The number of retailers
just in Atlanta alone is astounding. There are dif
ferent shopping options for the Atlanta consum
er, from shopping malls, shopping strips, and
outlet malls. Each center is different in their ten
ant mix, entertainment and services offered. The
oversaturation of shopping centers in Atlanta
makes the market very competitive with each
center trying to appeal to the consumer. That is
why you have many centers that undergo a re
model or expansion every few years to continue
to maintain the interest of the shoppers.
Q How do you view Perimeter Mall's posi
tion in the overall Perimeter business mar
ket?
Perimeter Mall is a staple in the community
' * of Dunwoody and the Perimeter area. The
center is a landmark for many shoppers and visi
tors to the area.
Perimeter Mall is a versatile center in that it
not only appeals to the local shoppers, but also
the businesses and daytime office workers in the
area. Many office workers and visitors visit the
center for wide dining options that vary from ca
sual, i.e. food court, to formal such as Seasons 52
and The Capital Grille.
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10 | MARCH22—APRIL4,2013 | www.ReporterNewspapers.net