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Dunwoody reporter.
October 18, 2013
Image 10
Dunwoody reporter., October 18, 2013, Image 10
About Dunwoody reporter. (Sandy Springs, GA) 20??-current | View Entire Issue (Oct. 18, 2013)
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Newspaper Page Text
PERIMETER BUSINESS
Q & A: Affordable Care Act hasn't affected dentistry
Jeffrey Priluck has operated Dentistry With a
Difference at its Dunwoody location for the last
38 years. In addition to running a successful prac
tice, Priluck also has been involved in the Dun-
woody community One of his proudest moments
was helping to restore the Spruill Farmhouse in
Dunwoody
Reporter Newspapers asked Priluck how den
tistry has changed and what effect the implemen
tation of the Affordable Care Act will have on his
business.
Why did you choose to locate in the Perim
eter?
I thought it had good demographics. It was
the type of clientele I was looking for, peo
ple who were appreciative of upper level dental
care.
Q How many people do you employ here?
A 12
Q What's the most common condition you
see in your office?
Our biggest demand is we see a lot of pa
tients - I'd say in the 30- to 60-year-old Baby
Boomer range - that have a tremendous desire for
Jeffrey Priluck, DMD
looking younger, especially in this economy,
where people are looking to put their best foot
forward.
Q How has your business changed over the
last 38 years?
It's changed a lot. The new technology has
made our jobs a lot easier. A lot of the old-
time dentists only did stand up dentistry, so they
suffered back and neck problems.
Q How many of your patients have dental in
surance?
It's 66.5 percent.
Q Is that lower or higher than when you start
ed practicing?
When I first started my practice, no one had
dental insurance. ... What has changed is
the proliferation of HMOs and PPOs. These are
managed care companies. We are still a fee-for-
service practice. We feel as though so many
HMOs and PPOs don't allow us to do the dentist
ry we're allowed to do.
Q Will the Affordable Care Act change the
way you do business?
Absolutely not. Dentistry is really not affect
ed. There is no impact of "Obamacare," the
Affordable Care Act. The main focus has been to
educate and provide dental care whenever possi
ble, to improve the type of care children are get
ting.
The Dental Association feels that children should
be covered at 100 percent with good preventative
dental care, but that's not being addressed. The
problem is with Medicaid now. A lot of dentists
don't want to accept Medicaid. Their fee schedule
is poor. Their time frame of payment is poor. It's
just not a very well-run system.
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10 | OCT. 18 — OCT. 31,2013 | www.ReporterNewspapers.net
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