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IN The Neighborhood
FEATURES, NEWS & EVENTS
IN THE BEGINNING THERE WAS 30306
Collin Kelley
Peggy Hibbert
#1 Agent, Dekalb Board of
REALTORS*
FOUNDING PARTNER
404.444.0192
peggy@atlantafinehomes.com
Druid Hills.
1109 Oakdale Road
NEIGHBORHOOD C
AtlantaFineHomes.com
© MMX/y Sotheby’s International Realty Affiliates, Inc. All Rights Reserved.
LakeTablino by Monet, used with permission. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
By Collin Kelley
INtown Editor
Welcome to the 20th anniversary issue of Atlanta INtown.
I’ve had the pleasure of editing this paper for more than half of its
existence, coming aboard at a time of transition. My instruction from interim
publisher Joe Hiett was to revitalize the papers. Yes, that’s
papers plural. When I arrived at INtown in the summer
of 2002, Nonami Enterprises had assumed ownership
and there were four: INtown, Atlanta Buckhead, Atlanta
North and The Studio, which at the time was a standalone
publication. No pressure, then.
I had been reading INtown since it first hit the streets
in 1994 under the name Atlanta 30306, the Morningside
zip code of founding publisher Chris Schroder. I
had watched over the years as 30306 added more
publications: Atlanta 30305, Atlanta Downtown and
Atlanta Real Estate. There was even a short-lived
Sandy Springs edition.
Those papers would eventually morph or
combine into the line-up I was facing on my first
day on the job. I decided the best way to get a
handle on what made INtown special was to go
back to the beginning. I went to the archive and
pulled out the first edition of 30306, and went
from there.
As I started work on the anniversary issue earlier this year,
I went back to that first issue once again. My, how things have
changed in such a - relatively - short period of time.
Flipping through that faded 30306, it’s a snapshot of a
community on the cusp of big change.
In 1994, people were just starting to
figure out how the Internet worked,
most people didn’t have cellphones, and
the source for neighborhood news were
publications like this one.
Trendy coffee houses were a new
thing then, and the cover of the first
30306 led with a big feature on a dozen
that were open in the community.
Out of the 12, only four remain: San
Francisco Coffee, Aurora, Cafe Diem
and Caribou.
Everyone was excited that a new
grocery store called Harris Teeter was
opening in Sage Hill shopping center
and that a new branch of the post
office was opening on North Highland.
The hip place to buy clothes was Bill
Hallman’s shop.
Cool Joe and The Funky Soul
Symbols were playing at The Dark Horse
Tavern and REM had a big hit record
called Monster. Art galleries were all the
rage, too, with features on Aliya Gallery,
koolhipfunkystuff, Modern Primitive
Gallery and Form & Function Gallery,
owned by Flournoy Holmes (creator
of iconic album art for the Allman
Brothers, Bruce Springsteen, Aerosmith
and Carole King) and Michelle Klein.
There were also a handful of
advertisers willing to take a chance on a
new publication. Since INtown remains
advertising driven, the relationships we
established with local businesses then
remain vital. You can turn to page 30
to see mini-profiles on all those first
advertisers who are still thriving today.
I never had the pleasure of working
with Schroder, but have gotten to know
him over the years and he graciously
agreed to write something special for
this issue. You can read that on page 5.
$2,195,000
Sublime, elegant architecture includes a tile roof and lime-
washed brick. This home features a luxurious master on main
with his and her baths, four ensuite bedrooms upstairs with an
auxiliary den, gorgeous paneled study and three-car garage.
Modern convenience of classically influenced new construction
in the heart of Historic Druid Hills. The .6+/- acre estate is
convenient to schools, Emory Village, Emory University and
the Center for Disease Control.
with GLOBAL REACH
404.874.0300
Our previous publisher, Wendy Binns,
has also penned a few thoughts, while
our current publisher, Steve Levene, talks
about why INtown endures. Those are on
page 7.
Atlanta’s place on the international
stage began with the 1996
Summer Olympics and
took off like a rocket:
the transformation
of Downtown, the
revitalization of historic
neighborhoods, the
creation of the BeltLine,
the boom and bust and
boom again of the real
estate market, the citywide
embrace of sustainability,
the growth of the film
industry, the tech industry,
and a world-class art,
music and dining scene.
The spirit of 30306
and the communities we
cover is still embodied in
Atlanta INtown. Chris Schroder’s vision
endures and continues to transform as
we embrace the web and social media.
How people absorb the news has changed
drastically in 20 years, but our mission to
publish hyperlocal news that helps foster
a sense of community continues.
Here’s to the next 20 years! QS
Keeping it INtown
Top: In September 2002, new editor
Collin Kelley profiled award-winning
children’s author Carmen Deedy in the
revamped INtown.
Bottom: The Keep It INtown campaign
encouraged readers to buy and support
local businesses in September 2011.
AtlantalNtownPaper.com
4 November 2014 | INtOWIl