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of amenities that aren’t available in other
homes, like a full-service concierge, which
includes an array of services like dry
cleaning pick up and drop off, making
restaurant reservations, calling uber or
car services and signing for packages and
package deliveries,” Huffstickler said. In
condominiums with hotel components
within them, the services become even more
elevated with access to hotel amenities like
room service, housekeeping, valet and spa
services.
“The high level of available services
is a strong draw for condo owners,” said
Haynes. Most condo developments offer
concierge services and conveniences, like
pet walking, he said, and there are also
restaurants, coffee shops, hair salons and
just about everything else the residents
want and need right in the buildings.
“Of course, there are also the
spectacular views,” Haynes continued.
“And the views are being enhanced every
day with developments like new high-rises
and the Mercedes-Benz Stadium. Our
skyline keeps getting better and better.”
No2 Opus Place in Midtown is a
condo project that features 53 floors of
floor-to-ceiling glass revealing unparalleled
views of the city and area parks.
Location is another driver for condo
popularity, said Schwall. Most condo
buildings are located in urban cores that
allow buyers walkability to restaurant and
shopping. Emerson Buckhead boasts a
premier location—on Peachtree Road in
Buckhead—and offers two- and three-
bedroom condominium residences that
range from 2,200 to 3,700 square feet.
“Condos provide a maintenance free
lifestyle that appeals to both younger
and older buyers who want to spend free
time enjoying friends and families and
not be tied to the upkeep of a typical
single-family home,” Schwall said. “Many
single/divorcee buyers seek out condos for
the sense of community and comradery
the condo lifestyle provides.”
In fact, the sociability of condo life is
another important factor in their popularity.
“A lot of folks who are retiring want to
come back into town and have the active
lifestyle like they did before they had kids,”
Haynes reported. “And many of them tell
us that what’s attracting them is the social
component, the possibility of building
a friend base here. They want to be in a
building and be part of a community.”
That desire is driving some boutique
communities and buildings to emphasize
the social component. No2 Opus Place
employs a Wellness Director and Lifestyle
Curator to help residents take full
advantage of their lifestyle benefits.
Haynes said that the Wellness Director
brings in fitness experts and personal
trainers, like yoga and Pilates instructors, and
coordinates services such as nutritionists to
craft healthy eating plans for residents. The
Lifestyle Curator helps activate the amenities
for residents with programs. As an example,
High Museum docents are invited to visit
and speak about the latest exhibits and also
share information on how to become a
museum docent.
Intown condos seem to have just what
Atlantans require to keep their lives simple
— the space and services they need and the
community and luxury they want, all in
convenient, walkable locations.
Renaissance on Peachtree
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Information believed accurate but not warranted. Equal Housing Opportunity. If your home is currently listed, this is not a solicitation.
AtlantalNtownPaper.com
September 2017 I iNtown 47