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The Neighborhood
News & Features
Midtown Milestone
Midtown Alliance prepares for 40th anniversary in 2018 with celebration
By Anna Jones
M idtown Alliance is set to celebrate its 40th anniversary in 2018, marking
four decades of progress, innovation and literal groundbreaking
achievements. The organization shows no signs of slowing down
with plans bettering public transportation, park expansion and more
interactive art.
“We want Midtown to offer an exceptional urban experience in every dimension,
and to get even better as it continues to grow,” Midtown Alliance CEO Kevin Green
said. “[We want] more pedestrians, to create connected bicycle networks, and to
leverage transit, as well as create different activation ideas in terms of what you can do
beyond just sitting on the grass at the park.”
While the Midtown Alliance of today is certainly different from the Midtown
Business Association it once was, its mission to unify the community has not wavered.
Green said that the Midtown of the 1970s was “unrecognizable from what we see
today.” With decrepit sidewalks, disinvested residents that were consistently relocating
to the suburbs, and unfrequented retail areas, Midtown was a sea of abandoned surface
parking lots and wasted potential. But with the dedication of a group of business
leaders and previous financial support from Central Atlanta Progress, the Midtown
Alliance has been able to enhance the pedestrian realm, put the breaks on surface
parking, complete 15 linear miles of mature tree planting, bury utilities underground,
implement special zoning, and has encouraged more business and residential growth.
6 January 2018 | ITT
Courtesy Midtown Alliance
Before and after photos show Midtown’s transformation over the past 40 years.
Through photos and interviews, Midtown Alliance plans to share stories about the
neighborhood’s transformation online and at events throughout the year. The staff is
sorting through thousands of historical images and old VHS tapes to create a history
of the organization. INtown readers who have cool photos or an interesting story to
share about Midtown or an important figure in the neighborhood’s history should
contact marketing@MidtownATL.com.
Plans for 2018 include not only the aforementioned initiatives, but also the
annual meeting at the Fox Theatre on Feb. 13. The meeting was created as an
opportunity to celebrate the group’s achievements, both past and present, as well as
all of the Midtown Alliance’s partners, who, according to Green, “got us to where
we are today.” Approximately 1,000 guests are expected to attend, among which are
investors and other officials. Janette Sadik-Khan, author of “Streetfight: FFandbook for
Urban Revolution” and the former commissioner of the New York City Department of
Transportation, will be the keynote speaker at the event.
For more information, visit MidtownATL.com. un
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