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Atlanta Is Going L0C0+
New streaming network helps local creators find audiences and profit
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opportunity to address the issue of
independent content creators not having
a way to get their work ‘out there.’
“We provide a network connection
with the tools to monetize online and
uniquely offline,” Atwood stressed. “No
other app or online video platform
is offering them the same perks and
connections.”
Atwood said that the L0C0+ team
has already met with more than 100
content creators around Atlanta, and
the L0C0+ team has been blown away
at seeing the best of Atlanta creators and
filmmakers.
She and Matousek want Atlanta
content creators to know that they have
a constant invitation to submit their
quality work. “L0C0+ was created for
you!” Matousek said. “We’re here for you
with your chance to shine and profit.
If you have a web series, short film,
documentary, long form film, music
video — content that’s already produced
— we want to hear from you.”
While it’s starting locally, L0C0+
has its sights set on providing service
in cities across America. The service
is set to launch this fall, with apps
available through ioS and Android, with
connected TV to follow.
By Kathy Dean
T here is no limit to Atlanta’s
creative spirit, and that’s exactly
what has inspired the founders
of a new streaming network to
launch and base their business
here. L0C0+ (pronounced Loco plus) is
the first streaming service to curate and
distribute lifestyle, culture, business, and
entertainment content made by local
creators.
“Independent content creators today,
who are serious about their craft, toggle
on average between 2.5 platforms, trying
to find the one that will efficiently
build an audience and make money,”
said L0C0+ co-founder and CEO Kate
Atwood. “L0C0+ is an opportunity for
them to level-up from the one-size-fits-
all video-sharing platforms and help
them grow and make a living.”
An Atlanta resident, Atwood created
teen grief support organization Kate’s
Club, served as executive director of
ChoseATL and executive director of the
Arby’s Foundation. She is quick to stress
that L0C0+ is a collaborative creation
with two other co-founders, Megan
Matousek and Ronald B. Williams.
“Now more than ever, people are
20 AUGUST 2021 | [E]
looking for a personalized experience to
consume content that brings them closer
to what’s happening outside their front
door,” said Williams, L0C0+ co-founder
and Chief Strategy Officer. “L0C0+
provides a pivotal opportunity to power-
up creativity,
commerce and
community in
an innovative
way that
resonates most
with the next
generation.”
According
to Atwood,
the inspiration
for L0C0+
came from
her time with
ChooseATL.
“The Metro
Atlanta
Chamber’s
initiative included attracting millennial
talent to the region. I was moved by the
lack of infrastructure and access to local
content,” she said. “Atlanta is rich with
young people struggling to find ways to
connect with the city in a meaningful
way — our food, music, commerce,
culture.”
She noted that millennials are the
first generation to watch more media
that is not created by traditional media
sources, “yet there is no infrastructure
in streaming to watch this new,
independent
media in
a curated,
localized way.”
L0C0+
gives creators a
strategic entry
point to build
their careers
supported by
a city-based
community.
For viewers,
L0C0+ is a
geo-filtered
network of
shorts, series
and films that
provides a community-based lens to
content.
Atwood said she met co-founding
partner Megan Matousek just after
she left the FFollywood studio system
after years at Lucasfilm, LAIKA, ILM
and Disney. “We mutually saw an
L0C0+ co-founder Ronald B. Williams.
L0C0+ is currently collecting and
curating submissions from Atlanta-
based content creators. Anyone can
submit, and the range of content
includes lifestyle series, vodcasts,
music videos, short films and more.
Content creators can submit their
work for licensing consideration at
locoplusatl.com.
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