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AtlantalntownPaper.com
MAY 2022 | INTOWN 15
Back to the office?
Novelis plans to lure workers with “hoteling” concept at new Buckhead tower
By Dyana Bagby
Construction of a 13-story office
tower that is part of a major makeover of
Buckhead’s upscale Phipps Plaza mall is
nearing completion. Its first tenant is set
to move in this fall with a fresh take on
office design it hopes will lure workers
back after two years of remote work due to
the COVID-19 pandemic.
Novelis, a global aluminum maker
and recycling company, will occupy the
top three floors of the One Phipps Plaza
building, totaling 90,000 square feet.
The 500 local employees who will work
there, including the C-suite, will not
have assigned desks or offices. Instead,
the company is going with a “hoteling”
concept — where everyone reserves a desk
or conference room when they need them.
“No one will have any permanent
space, including myself,” said President
and CEO Steve Fisher during an April 13
topping out ceremony by Simon Property
Group, owner of Phipps Plaza mall.
“We want to create an environment
where people can really spend time
creating, collaborating and connecting
when they are in the office,” he said.
One Phipps Plaza is part of a larger
redevelopment at Phipps Plaza. The former
Belk department store was demolished to
make way for the mixed-use project, which
will also include a Nobu hotel, a Life Time
athletic club and a new food hall called
Citizens. All are expected to be completed
this fall.
Novelis is the only tenant with a lease
right now. Simon Property Group officials
said it is negotiations with other tenants
and has other prospects
“The office building, Nobu hotel, Life
Time — these are all features that did not
exist at Phipps Plaza, and right now they
are very important to the consumer, the
employee, to the guests, the traveler,” said
Patrick Peterman, senior vice president
of development and asset intensification
with Simon. “We’re able to meet all those
demands with this project.”
The project broke ground in 2018
and has been slowed by the pandemic. Its
mix of uses will help add to the “vitality”
of Buckhead as an urban district, said
Jim Durrett, executive director of the
Buckhead Community Improvement
District, who attended the topping-out
ceremony.
“It’s exciting to see more infill
development in the core of Buckhead
helping to bring more people to the core,
which will allow us to do even more to
increase the walkability of the district and
to connect more people with opportunities
for jobs, shopping for dining and living,”
he said. \m
M AY FA IR
Moderation is a fatal thing. Nothing succeeds like excess. - OscarWilde
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REALTOR® I AEROTROPOLIS
404-918-8438 direct
404-250-6060 office
Carol.Cahil@harrynorman.com
FMLS: 6981531
LUXURY
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REALTORS®
DIXIE
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Madison, GA 30650
OFFERED FOR $2,950,000
THE AEROTROPOLIS OFFICE | 3775 Main Street, 2nd Floor, College Park, GA 30337 | 404-250-6060 Office | HarryNorman.com
The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice. Equal Housing Opportunity.
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