Newspaper Page Text
BUSINESS
Dorsey Alston
REALTORS 8
Two entrepreneurs put brains
together for health startup
CURRENT
LISTINGS
YOUR TRUSTED NEIGHBORHOOD
EXPERTS IN INTOWN ATLANTA
1719 INVERNESS AVENUE
3BR | 2BA | 5950,000
Quintessential Morningside Tudor with new
kitchen and primary bath on quiet street.
1235 SPRINGDALE ROAD
5BR | 4.5BA | $1,700,000
Classic Druid Hill beauty with
historic charm and lovely updates.
332 WEST BENSON STREET
3BR | 2BA | $750,000
Renovated bungalow in the
heart of Oakhurst.
841 CLIFTON ROAD
$5,100,000
Spectacular Druid Hills home on estate
lot. Recent top-to-bottom restoration.
Please contact us if we can
assist with any of your
upcoming real estate needs.
Harvin Greene
M 404.314.4212
harvingreene@dorseyalston.com
100 West Paces Ferry R<
404.352.2010
Information believed accurate but n
Stephanie Marinac
M 404.863.4213
stephaniemarinac@dorseyalston.com
ad | Atlanta, Georgia 30305
| dorseyalston.com
ot warranted. Equal Housing Opportunity.
how to make everyday
braincare simple and
effective,” Davis said.
That led the two
to found Parable,
an Atlanta-based
personal nutrition
brand designed
specifically for brain
health. Its first
product, Daily, is a
supplement designed
to address focus,
individual stress
response, brain fog,
and mental well
being. Created by
neuroscientists,
active ingredients
include B vitamins,
curcumin, ginseng,
green tea extract,
lemon balm, and
phosphatidylserine.
Davis said these are
the “key nutrients our
brains need to think,
feel, and be well.”
The powder can
be mixed into hot and
cold drinks or put on
top of foods.
By Maija Ehlinger
Entrepreneurs Brian McGrath Davis
and Cristina Poindexter have both played
integral roles in building buzz-worthy
consumer products already.
After serving as Director of Business
Development for Atlanta-based Scoutmob,
Davis went on to be GM for Blakely
Ventures, the personal business incubator
of SPANX founder Sara Blakely.
Poindexter’s career included rising in ranks
at Headspace, a popular meditation and
self-care app.
But the two both recognized a
problem: No one in the startup world was
adequately addressing brain health. That
was a huge problem, considering that
brain atrophy can start as early as your
30s.
“Cristina and I first met in March
2021 as Founders in Residence at a VC
firm in Los Angeles, where we were struck
by a very simple observation: As valuable
as our brains are, most of us don’t know
how to care for them
on a daily basis. We
spoke to hundreds of
consumers to learn
more, and it became
apparent that the
problem to solve was
Getting to know Parable
While the FDA doesn’t require clinical
trials for supplement brands, Parable has
made such testing standard practice. The
team is also dedicated to changing how we
talk about proactive brain care.
“For us, braincare should refer to
products and practices rooted in scientific
evidence that promote our health for
decades. Given that the brain starts to
age at 30, it’s really important for us to
proactively care for our brain in our 30s,
40s, and 50s. Our brains are fragile and
complex organs; to function properly, they
have real and specific needs that need to
be met,” said Poindexter. “While we may
feel it’s typical to care for sleepiness in the
morning with some caffeine or alertness
at 10 p.m. with melatonin, those practices
aren’t actually benefitting our brains for
the long term. That need for stimulants
or anxiolytics is just a sign of a neglected
brain.”
Atlanta Intown
has partnered with
Hypepotamus, the go-to
hypepotamus
source of startup and
technology news in
the Southeast.
hypepotamus.com
30 | MARCH 2023
RoughDraftAtlanta.com