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Vol. XXXI No. 11 An ATLANTA UNIVERSITY CENTER Institution April 23, 1979 Black Radio Near Riot Stage AUC Security Official Appears Despondent Photo by Tyraun Patterson By Lillie M. Lewis Panther Staff Writer “People working as Sales Managers in radio have the ability to be one of the highest paid individuals in the business,” said Diane Harris at the first annual Black Radio Conference held earlier this month at Paschal’s Hotel. Ms. Harris, sales manager of WHUR-FM Howard University Wash., D.C., said that people working in sales need to be reliable, have- in depth knowledge about their radio station, and know the station’s views. She also said that one must be able to speak clearly. Lavonia Perryman, account executive of WHUR-FM, briefly discussed how one can become a successful account Executive. Ms. Perryman said that this individual goes to a (client) to suggest how long their (client’s) advertisement should run on their radio station. In small markets the Ac count Executive may even have to air the entire advertisement,” she said. Mrs. Perryman said that the responsibilities of an Account Executive would be to first plan a day ahead, secondly, ask a perspective client if you can assist him in the advertis ing of his product, schedule early appointments (whenever it’s convenient for the client), set up your priorities in terms of your clients’, take pertinent and important information to the client, research the place wherever you seek your ads, and most important when servicing an account be sure to follow-up a client’s advertisement to see if he wants to use any additional in formation. According to A1 Anderson, president of A.H. Anderson & Associates, “A good advertis ing agency does not need an Account Executive if they know what they’re doing,” he said. Anderson said that an advertising agency is hired to do the management, placement, and creation of a particular advertisement for a product. As far as black radio, is concerned he said, “The black market has no credibility in our country. The black market is the last market in the world,” he said. Anderson also said that advertising agencies buy mediums according to their ratings. “You have to take as your weapons success stories to try to sell your medium.” Continued on Page 7 Parking: By Linda L. Watts Panther Reporter “If you are willing to walk three of four blocks, you can always find a place to park,” offered Elias Blake, president of Clark College. “The problem is not yet critical.” He feels the problem is that people just don’t care for walking. They prefer convenient parking so that they won’t have to walk a few blocks. Blake’s discussion could be valid because Bryant’s wrec king service usually tows three for more cars away from the AUC daily. “I’m losing money trying to look out for my people,” said Bryant. He said that he is going to increase the price of towing. He implied that towing might be fifty dollars soon. Bryant has been towing for the AUC five months. He said that he doesn’t know much about the parking situation in the center only ithe ipublic safety is trying to do their job, but the people won’t cooperate. So, the administration retaliates by towing cars. They also place wheel locks on tires when illegally parked. The business office handles the money from the “Denver Boots” (wheel locks). “This money is used for the up-keep of the parking facilities,” said William Morrell, business manager for Clark College. He said that each school is res ponsible for its own up-keep of their parking facilities. Morrell also explained why Chestnut Street was converted into one-sided parking. He said that many people were com plaining about the always congested street. These com plaints came from the Fire department, Grady Memorial Hospital, the community, students, faculty, staff and many others. The final decision was made by the City of Atlanta. “Chestnut is a very busy street,” he stressed. He sup ported the statement by talk ing of the unloading that oc curs daily, in addition to people stopping to talk to their friends. Moreover, he stressed that two-sided parking caused inconveniences to drivers. Moreover, Morrell feels that Chestnut Street has improved a great deal because it is not as congested as it was. Evidently, people are walking a little farther. Carrell Smith, interim direc tor of theAUC Dept, of Public Safety, feels that if people take a few extra steps it will save them financial hardship. You can help yourself finan cially by security a sticker to park from the security office on Walnut Street, said Willie O. Manson, investigator for public safety. However, you must have an AUC iden tification card, give your tag number, the year and model of your car and proof of no fault insurance. Each school gets a different color sticker. The difference in the sticker does not give faculty special parking privileges because most of the parking spaces in the AUC are on a first - come - first - serve basis, said Vanson. He informed me that just because you have a sticker that does not mean you can park anywhere in the AUC. You must park where instructed. This rule goes for all the schools in the center. He stressed the fact that if you don’t comply to the rules, your car will be subjected to towing. Next year, the office of public safety will hand-out packets that explain the rules and regulations governing parking. There will be in formation for the visitors of the AUC also. President Blake feels that WCLK is responsible for the safety of its guests. “Special arrangements should be made for guests,” he suggested. He feels that WCLK should in form the guest that they will have to walk a few blocks. Ad ditionally, station officials should tell visitors here to park. Blake says that he looks for a parking place just like everyone else. Fortunately, he arrives on campus very early. By doing this, he can park at the same spot everyday. An anonymous senior had her car towed Thursday from campus after parking in the same spot since September. This act almost caused a small riot. The students were very angry. Within minutes, ad ministrators Morrell and Bolton were on - the - scene. “I just can’t understand security because they don’t believe in warning people that they are parking illegally,” the enraged student charged. “I never got one citation or anything letting me know I was wrong/’ Many girls feel that security is so busy chasing women that they don’t have time to address problems. Continued on Page 5 Iff f *mt Sir kmf W I $1 OLLSS: m/0 Photo by Jerome Gwinn