Newspaper Page Text
October 18,198?/TKe Maroon Tiger Page 7
Entertainment
An Interview With Carl T. Rowan
Continued from page 6
editing a television show so that
it has the maximum amount of
impact. In other words, this is a
course in which Ron Rownsend
and I are trying to give students
the benefit of our experience in
terms of making it in the big
time, real world of journalism.
Q: Do you find the students
generally receptive so far?
A: Oh, I find them most
receptive so far.
Q: What role does mass com
munications play in the black
community?
A: It doesn’t play the role it
ought to play, because, unfor-
tunatley, not enough blacks read
enough newspapers and
magazines to really know what's
going on. Blacks do not have the
tradition of calling the
newspaper editor and saying,
why don't you give us a decent
break on this particular subject.
Q: Why is mass com
munications important for
today's black students?
A; Mass communications is
important because blacks are out
propagandized on everything
that’s important to black people,
whether you're talking about
welfare, foodstamps, unemploy
ment. The people who don’t
want blacks to have first class
status are beating blacks in the
propaganda battle simply
because they have more access
to the media; and until blacks
learn more about how to use the
media, they're going to wind up
holding the short end of the
stick.
Q: Is there anything you
would like to add for the
students at Morehouse?
A: I would hope that the
students at Morehouse become
acutely aware of the importance
in communiction and that a lot
more of them would sieze
whatever opportunities they
have to hone their communica
tion skills, because you can't
make it in this world without
doing that.
Q: Do you feel that directing
your commentary at a
predominately black audience
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limits your opportunities for
making the “big bucks" usually
associated with white audiences
and television?
A: No, because I also do a
television show every week
that’s aimed primarily at the
white audience. I do television
specials of my own called the
Rowan Reports that are aimed
almost entirely at predominately
white audiences. I do a syn
dicated newspaper column aim
ed at whites. I’m a roving editor
of Reader's Digest, which has the
largest white audience in the
world. So the Rowan Report, the
radio show, is only a small part of
what I do. Anybody who knows
anything about the business
knows that’s a big money opera
tion too.
Q: Who or what was your
inspiration to become a broad
cast journalist, and what
propelled you into prominence?
A: Actually I was a prep
journalist long before I was a
broadcast journalist. I really
became a broadcast journalist
after I left government in 1965,
when the president of
Westinghouse broadcasting ask
ed me to do three television
commentaries a week; and a
little later, in 1971,1 began to do
the Rowan Report. There was no
one thing that propelled me into
prominence except doing a lot
of assignments well and
therefore getting more impor
tant assignments.
Q: Do you write the Rowan
Report?
A: Yes.
Q: Do you often publish
articles in newspapers?
A: Yes, I'm a syndicated
columnist in 230 newspapers.
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