Below is the OCR text representation for this newspapers page.

-071- 00, and people consistently show their support. On campus, students wear ei ther the 00 hat or hoodie. His personal favorite is the storm blue hoodie that recently dropped and has 3m reflective on the back and the double 0 embroi dery on the front. “It’s been a crowd favorite and sold out in a day and a half,” Jackson said. Ordinary Odds isn’t the only entrepre neurial endeavor that Jackson has tak en part in either. Jackson was one of those few friends that Bryce Thompson initially told about Tradehouse. “Tradehouse has expanded my network, and in some cases, has even helped me fund Ordinary Odds. Initially, I thought I may have to go the Wall Street or cor porate route in order to fund 00; but thanks to Tradehouse, I am able to do what I want to do now.” Jackson turned a setback into a come back and didn’t let anything stop him, and now he has multiple streams of in come and he does not work for anyone but himself. Justin Lee (Retro Exchange) Senior Marketing Major Sales Minor New Orleans, La Making his second appearance in the Entrepreneur section is Justin Lee, a senior marketing major with a sales minor who not only expanded on what he started but added a few more entrepreneurial endeavors to his re sume. Lee’s entrepreneurial roots run deep. As a third grader, he realized the school-provided lunches were too plain. After a trip to Sam’s Club with his grandmother, he began selling snacks, making upwards of $100 a day. As a freshman at Morehouse, the New Orleans native began dating the young er sister of NBA player DJ Augustin who has a Jordan Brand sponsorship. Lee would receive around six or seven pairs of shoes for Christmas. Kyle Durham, Lee's roommate at the time, realized the exclusivity of the shoes and told him they need to do something. “I always was a 90’s dude—windbreak- ers, sweats, starter jackets—so we said let's make a business out of this.” Lee said. Thus “Retro Exchange,” a vintage ap parel shop, was born in 2015. But that’s not Lee’s only project. He has a technology repair company where he fixes iPhone screens and other electron ic devices. Recently, the New Orleans native has delved into real estate. Part nering with his older brother and cousin, Lee now co-owns a local recording stu dio as well as Rain, a nightclub around the corner from campus. Additionally, he has already made huge strides in his hometown community: “I bought two duplexes in New Orleans, Louisiana and put them on Section 8 for people in the area who don’t really have money.” In addition to his entrepreneurial ven tures, Lee plans on working for Cox Media as a project management consul tant. Lee’s mogul aspirations are appar ent. When asked why he had engaged in , his response was brief yet powerful: “A Billionaire has 7 sources,” Lee said. Shawn Pierre (Humble&F aithful) Senior It came to him in a dream. Shawn Pierre remembers that night vividly. “The word HUMBLE had to be in it because that’s a character trait [I’ve] always had and needed another word to add on,” recalled Pierre when it came time to pick a brand name. “After countless hours of brainstorming I had to rest my mind by going to bed; I woke up in the middle of the night and the phrase of ‘Humble & Faithful’ was ex tremely vivid in my mind.” Two days later, Pierre produced 22 shirts in four different colorways. The was rest history. Nowadays, Humble & Faithful is one of the campus’s most recognized clothing brand. With close to 3,000 fol lowers on Instagram, Pierre has come a long way from his early promotionary struggles. “Some of the earliest challeng es I faced was not having a strong team to help me push the brand out,” Pierre said, “however, over time trustworthy relationships were made to keep the brand moving forward.” And that it did. By target ing students through a variety of AUC themed apparel, Pierre was able to grow Humble into something more: “It’s a lifestyle,” Pierre said. “Day in and day out, [you're] reminded through social media and different mar keting techniques around campus.” Having just graduated, Pierre sees only growth in Humble’s future. Wanting the brand to dominate both do mestically and internationally, however, is only one part of his elaborate plan. “For the most part, [I want to] create communal events to give back and bring people of different cultures together,” Pierre said. THE ENTREPRENEURS