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OUR REASON We have had numerous inquiries from our cash customers as to whether ice give a discount on cash sales. We desire to inform our cus tomers and prospective customers that WE DO NOT PENALIZE our charge account buyers for buying on the iceekly plan; we add no carrying charge to our prices and therefore give absolutely no discount on cash sales. “TOKEN O’ LOVE” lirilhant 7 Diamond Engagement Run/ Kin*; 4KKmiiance At The NATIONALLY ADVERTISED CASH PRICE ON CREDIT $10 down—$2 ea. week *110 BLOSSOM $29.75 1 5 - jewel SHOCK PROOF movement. White gold filled case. Link bracelet. SPARTAN $19.75 Beautifully engraved case, dependable Ben- rus movement. Mesh band. The Schneer Policy \\ hen you hear a customer say “Chatye It in this store, you knou' that he is an honest and reliable man. 't ou icon't see him make a partial cash payment. We trust him for the full amount of his pur chase. He may settle his account once a month, or he ntay make iceekly pay ments. however he pleases. You can make the same arrangements. Either way you hace a charge account at SCHNEERS. MY SWEETHEART Beautifully engraved Wee ding Band. Seven hearts, each heart set with a genuine diamond. 110 WHITEHALL STREET Between Highs and Chamberlain's 50c* down and 50c each week v, ALIJES such as these have built Selmeer's a national ISepuliiliuu Nothing Off for Cash