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Tree Reader Interest ( In which the advertiser is primarily interested ) After all opinions have been expressed, it is still true that reader interest is the true gauge of how valuable a newspaper may be to its advertisers. Covering more than half the city of Atlanta every day, The Evening Georgian must certainly have reader interest. An advertisement clearly written about merchandise in themselves desir able, appearing in The Georgian will bring in the customers. That there is great reader interest in The Sun day American is proved in the circulation an average of more than 157,000 a Sunday for the last six months. Ihe largest circulation in the southeast, largest ever attained by any newspaper in this territory. On Sundays the three Atlanta newspapers are available at the same hours; the readers may then express their real preference. On Sundays The Sunday American leads by a wide margin. A further proof that I he Georgian-American s circulation is a true gauge of reader interest is had in the fact that no high-pressure circulation con tests, begging and paying readers to aid in getting circulation, have been used.