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OMR FIRST STORE !®S>3 Entered as second class matter at the Postofifce at Atlanta, Ga., under the Act of March 3rd, 1879. Published monthly by The Southern Newspaper Enterprices, Inc. Subscr-.p j by 15 Cents Single Copy, $1.50 per year in davance. The Southern Israelite invites correspondence and literary contributions, but the Editor is not to be considered as sharing the views e * P | ate ~ r m the writers except those enunciated in the Editorial columns. Established 1925. M. Stephen Schiffer, Managing Editor. All communications for publiaction should reach this ofnce no 1st and 15th of each month. I T IS a source of gratification to the founders and operators of Rogers Pure Food Stores that this home-developed, home-managed group of stores has met with the hearty and cor dial cooperation of grocery buyers, not only in Atlanta, but throughout the Southeast. Year by year, as Rogers has gradually ex panded, its service has been more and more ap preciated by thrifty, economical housewives, because of the savings made possible for them. E OF OUR 411 MODERN DURE FOOD STORE Rogers growth and success has also made it possible for this organization to bear its part in the development of this city, 1925 state and section, giving its active cooperation to every 218STORES worthy movement—civic, religious, charitable, edu cational—for the benefit of this <>reat section. 1930 411 Stores 1920 103 Stores Rogers not only employs about 1400 trained men and women, whose yearly salaries aggre gate nearly two million dollars, but also in the matter of taxes and licenses, and 1910 lights and rents, thousands upon 27 STORES thousands of dollars are refunded to 1905 this section, to say nothing o f the 14 Stores millions of dollars spent an nually for southern raised and southern manufac tured food products. 1893 1 STORE I 1915 54 Stores 1900 9 Stores One of 182 Rogers Modern Markets In Atlanta Alone— Where Rogers owns its operating plant and head- AO quarters, nearly $20,000 is paid annually in taxes, and approximately $18,000 is paid for licenses. Considerably more than these amounts is paid for similar purposes in towns and cities outside of Atlanta. This does not include the state sales tax or other special state taxes amounting to about $4 5,000 a year, of which Atlanta receives its proportion. Rogers’ occupancy of nearly 200 Atlanta stores and other buildings brings in monthly rentals to Atlanta property owners of nearly $1 5,000—or practically $180,000 yearly. ro t im INC. A HOME INSTITUTION Qrowing with. Atlanta and the Southeast Surely such an institution is deserving of the cordial support it is receiving — which is duly appreciated.