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The Southern Israelite Page 19 ' he Napoleon of the Movies (Continued from Page 6) 1 to furnish a musical intermission between the ii>, he became the ad- cventually the manager iie Great, Napoleon of Routing, booking and of the show business nliar to him. He decided iered far greater oppor- k returns than the so- stage, and induced Herr- Thus Jesse L. Lasky t | lL . , ian at a thousand dollars v previously unheard of. . big hit, and left Lasky vuth little t- , , lastermind of the movies i could book Herrmann at not others?” And he lccessful activity in the -mess. He formed a part- [;. A. Rolfe, and the firm Knife, backed by Henry B. wn theatre owner, started i! ville history. They never n un and frequently twenty .11 tlu mad. In two years, the for- , > i the Royal Hawaiian >ed a fortune of a hundred >u»and dollars and was draw- u steady income besides, think that we are now near- t i,t i.asky’s beginnings and r commencement of his suc- But you are wrong. For a>kv decided to make a trip to n tn search for vaudeville novelties, there made up his mind that the Con- 1, hall <>r cabaret idea would icrative undertaking for America, return, therefore, he combined i Mr. Harris, and, to use his own "We introduced New York to the aharet,' a word that since has be- • ver\ common through usage. We tin- holies Bergeres. The theatre, t the handsomest in the city, was in Street, near Broadway, ro lled the Fulton Theatre. We Hogan ‘more Parisian than it was. That opening oc- \pril 24, 1911. It was an in- I he lower floor was devoted id chairs; the upper floors had It was a glorious success, here Mr. I^asky sighed— i dly it was a bust. We were - ahead of the cabaret vogue, tosed the Folies Bergeres I ' Gat broke once more. ' the most distressful period I i rk nee. My dreams came I’ 1 'tit my head. One day a •ducer, head of a great enter- ' < xt with not a dollar in my no prospects. New York a desert without an oasis. I audeville again.” later occurred Lasky’s 1 Cecil de Mills, the now ie director, but then merely ><’U of Mrs. H. C. de Mille, d a very enterprising dra- I he Lasky-de Mille w a by-word, was knitted her they wrote several n’h as "In the Barracks,” k- Shop" and "The Little bortune smiled, and success t<> the two young men. t representative of a motion rn approached me to buy, for dollars, the use of my name, y 'filet h:i Wa ' an it time had come to mean the entertainment field. It hng offer, yet I refused. I he film business myself and then went to Cecil de Mille and said: Cecil, let s go into the motion picture business. And do Mille answered - ‘Let’s.’ “If one asked de Mille to go to Mexico or Terra del Fuego on short notice he would simply answer: ‘Let’s.* He was and is an ideal companion, never demurr ing, always ready to start—and start with a smile.” Thus started the Lasky studio in a barn at Vine and Selma Streets in Hollywood, rented at two hundred dollars a month. The stage was fortv by eighty feet, and the first picture was “The Squaw Man,” with Dustin Farnum, stage star, as lead ing man; the latter rejected Lasky’s offer of a quarter-interest in the Lasky enter prise, preferring to take five thousand dollars in cash instead and thus missing his chance to become a millionaire. The rest is motion picture history. After a number of successful Lasky pro ductions the great combine between Zukor, Lasky and Cecil de Mille was made under the Paramount banner. The business developed to such proportions that Mr. Lasky had to specialize his ac tivities to some extent, and devoted his energies and genius to production and negotiating with stars and writers. Artis tically inclined himself, he realized that a director must be given plenty of free dom, and made it his policy never to force a picture on any director. He is the one who has gained the co-operation of the biggest European and American literary figures. As an executive he does not believe in saying “you must” or “' r ou shall." He does believe in enlisting the intelligent co-operation of his people, selling them the idea and then letting them “go to it." Today everybody knows that Jesse L. Lasky is one of the main factors in the continual improvement of the quality of American motion pictures and in the tre mendous boom which the movie industry enjoys regardless of supposedly had or good economic conditions in this country. A pioneer who blazed trails where others followed—one of the most scintillatinirh colorful personalities in the history of the American motion picture industry. (Copyright 1930 for S. A. F. S.) Geneva.—“In Zionism I see a move ment of great moral value and of great importance not only to the Jewish peo ple but to humanity in general." de clared Hjalmar Procope, for the past two years rapporteur on mandates to the Council of the League of Nations and new foreign minister of Finland. In a statement to the Jewish Tele graphic Agency, M. Procope said that in the two years he had devoted him self to a detailed study of the man dates and had had an opportunity to express his opinion at the recent ses sions of the sixth or political com mission of the Assembly of the League of Nations when he emphasized the principles and obligations of the Brit ish Government under the Palestine Mandate. Bucharest.—Talking to a delegation of Bukovinian peasants who had come with a petition for remission of agri cultural tithes, King Carol rebuked them for their part in anti-Semitic demonstrations during the past tew months. He declared that the riots have cast shame upon Bukovma and discredited all of Rumania. The peti tion was denied. Ship via I SOUTHEASTERN EXPRESS 1 City Savings Bank & Trust Co. UNDER NEW MANAGEMENT Announces the Election of Henry S. Cohen, PRESIDENT And Additional Directors The Name of the hank Is Changed to City Bank & Trust Co. Space has been leased for banking quarters in the new No. 10 North Pryor Street Building Just one block from FIVH POINTS. Contracts for new and modern bank ing fixtures and vault have been let and we will move into our -new location prior to November 1 5th. TEMPORARY LOCATION No. 58 Marietta Street, N.W. COMPLETE BANKING SERVICE HENRY S COHEN President, City Savings Bank A Trust Co. DR. FLOYD W. McRAE Surgeon TRAMMELL SCOTT President, Trammell Scott A Co. C. H. BECKER Vice-President, Goidsmith- Becker Company DIRECTORS HENRY B. TOMPKINS President, Robinson-Humph- rey Co. A. B. CHAPMAN Vice-President, Lipscomb, Weyman, Chapman Co. S. N. EVINS Jones, Evins, Powers A Jones, Attorneys RUTHERFORD LIPSCOMB President, Lipscomb-Wey- man-Chapman Co. HUGH I. RICHARDSON Ca pi tali it GEO. F. WEYMAN Vice-President, City Savings Bank A Trust Co. J. T. WALLACE Vice-President, City Savings Bank A Trust Co. Checking Accounts Savings Accounts