The Southern Israelite. (Augusta, Ga.) 1925-1986, March 21, 1931, Image 14

Below is the OCR text representation for this newspapers page.

Page 14 The Southern Israelite SOUTHERN NOTES (Continued from Page 13) Jewish education was the subject of a symposium held at the Jewish Edu cational Alliance recently. Dr. David Beth-Lahmy presented views on the religious side of education, while Abra ham Lefkovitz spoke on secular and radical phases of the same question. A musical program was also pro vided. ♦ * * ‘Jewish Youth Movements” was the subject of an address by Edward M. Kahn, executive director of the Fed eration of Jewish Charities. The services Friday evening, which were attended by Young Judeans and their parents, was the third event of "Young Judea Month,” being celebrat ed during March. Continuing its observance of "Young Judean Month” Atlanta Young Judea sponsored religious services at the Ahavath Synagogue recently. Simon Wender, an honor student of Emory University, and a member of the Coterie Young Judean Club, con ducted responsive readings, while Eeo Eizcnstat, a former member of the Mosean Club, led the assembly in hymns and congregational singing; Miss Frances Gooch, head of the de partment of spoken English at Agnes Scott College and director of Blackfriars, the college dramatic club, was the guest of the Council of Jewish Women at their meeting March 16, when she read “The Nine Days Queen,” a one-act play by Rachael Fields, one of the best known of the modern playwrights. The play, a poet ical drama, described the last hours of Lady Jane Gray, and Miss Gooch lent to her reading a sympathetic interpretation that made the drama doubly interesting and significant. Spring Dresses Stay In PRINT The dresses in prints, on light and dark backgrounds . . . the little separate jackets and coats in plain colors. . . . All of Lewis’ Spring Frocks are always moderately priced. “Business Between Friends" H. G. Lewis & Co 102 WHITEHALL, S.W. PIGGLY WIGGLY i/i offers TWICE A SAVING- TIME and DOLLARS No standard approaches the unquestionable quality of PIGGLY WIGGLY merchandise at the price. Your dollar buys the best—and then—it buys more, at PIGGLY WIGGLY. You also have the privilege of personal selection —instant service—and no waiting to be waited upon. J. V. Freitag Receives Recognition One of the largest advertising con tracts ever secured by a Southern ad vertising agency has just been an nounced by Joseph V. Freitag, presi dent of the Freitag Advertising Agency of Atlanta. This agency, which is one of the oldest and leading agencies in the South, has received a contract in volving several hundred thousand dol lars of advertising expenditure for the Pure Oil Company of Chicago and it is establishing a branch office in that city. “In securing this substantial adver tising contract,” said Mr. Freitag, “it is my feeling that a distinct compli ment has been paid to the ability of Southern advertising men, for while in some instances large Southern adver tising accounts have gone to Northern agencies, in this particular case the exact reverse has been accomplished. Some years ago our organization se cured a small order for one of the Southern affiliated companies of the Pure Oil Company, and from this or der, involving a few hundred dollars, we have developed our relations and service to a point where for the past two years our Atlanta organization has handled the advertising and sales pro motion work for over 25 Southern af filiated companies of the Pure Oil Company and apparently, the work has been done so thoroughly that it was a deciding factor in our securing the en tire national business of the Pure Oil Company which is one of the largest independent producers, refiners and marketers of petroleum products in the country, an organization possessed of over two hundred million dollars of as sets, and operating in practically every state cast of the Rockies. COMMANDER ELLSBERG (Continued from Page 6) however, was the salvaging of the S-51. For almost a full year, Ellsburg, sta tioned on The Falcon, off Newport, sought to raise 1,000 tons of submarine with inadequate equipment. But a lack of equipment has always meant one thing to EUsberg. The equipment must be invented. So with no more ado he invented the Ellsberg Underwater Cut ting Torch and an improved type of pontoon. Although retired, Ellsberg volun teered for service during rescue work when the S-4 sank off Provincetown late in 1927. He was immediately en rolled in the Naval Reserve and rushed bv destroyer to the scene of the tragedy. Here he almost lost his life while div ing. He returned to civil life—terra firma—after he had organized and launched the salvage work. Later the Court of Inquiry which investigated the S-4 sinking characterized Commander Ellsberg as "the foremost expert in the United States and probably in the world on deep sea rescue work.” A few months later he was promoted to the rank of commander by a special act of Congress in recognition of his work in salvaging the S-51 and S-4. The private life of Commander Ells berg is a very simple and quiet one. Social functions have little attraction for him, although he likes to dance now and then. His chief diversions are books and travel. He is married and has a daughter who is nine years old. He lives in New Jersey. The windows of his office face the New York harbor an deverv incoming or outgoing vessel can be watched from his swivel chair. (Copyright 1931 by Seven Arts Feature Syndicate.) “Our Chicago organization will cupy extensive offices at 35 } Wacker Drive, and will be under direction of Mr. Hale R. Talbot, the staff under him will consist of O. E. Hosom, art director; G Thompson, copy and research; Stu , t Grant, contact and field work; H Reelman, auditor; H. G. Wulf, as^ ant to Mr. Talbot, and others, entire personnel is thoroughly trail <1 and experienced in advertising w and while its major interests will h e ' devoted in servicing our present C hi cago business, plans are already form lated for the acquisition and devel.. ment of several large midwestern ; vertising accounts.” It was stated by Mr. Freitag his Atlanta headquarters is now stantially expanding its personnel tor the purpose of broadening its field <>f activities with present clients as well as to make its service available to m-w clients. In this respect the agent which is nationally recognized, presents' some 10 years of experience in South ern advertising fields, being one of the South’s oldest and most successful ad vertising and sales promotion organi zations. The Freitag Advertising Agency, as a result of these changes, will have a well co-ordinated, thoroughly seasoned organization for service both in Atlanta and Chicago, and from the amount of business already booked through both offices, Mr. Freitag conservatively es timates that their 1931 sales will closely approximate a million dollars and places his organization as one of the largest in the entire South. "The Attitude of American Youth I oward Palestine” was the subject of “The Supreme Authority" WEBSTER’S NEW INTERNATIONAL DICTIONARY r~ Here’s the EVIDENCE Hundreds of Supreme Court Judges concur in highest praise of the work as their authority. The Presidents and De partment Heads of all Lading Universities and Colleges give their in dorsement. The Government Print ing Office at Washington uses the New Interna tional as the standard au thority. High Officials in all branches of the Gov ernment indorse it. The Colleges voted overwhelmingly in favor cl Vv ebster as standard of pronunr iation in answer to questions submitted by the Chicago Woman’s Club. Equivalent in type matter to a 15 • volume encyclopedia. 2,700 pages; 452,000 entries, including thousands of NEW WORTS. 12,000 biograph ical entries; 32,000 geograph IC subjects; over 6,000 illustrations. America’s Creat Question- Answerer. Get The Best an open forum recently at the Shearith Israel Synagogue on Washington U Street. The forum was led by Dave N. Meyer and I)r. Harry L. Cohen. At Your Booksei --'’ or serul for V iUmy trated L ■.la. G. 1 C. MPRIA* COMPANY Sprlngtie d **»•