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A DOLLAR FOR DOLE- OR AN HOUR OF WORK? Which do you prefer to give? Which do you think Labor would pre fer to have? It is more blessed, and better business, to give a man an hour of work than a dollar of dole. The former enriches the one who gives and the one who takes. The latter may impoverish both giver and taker for while one gets nothing for his money, the other may lose his self-respect. Labor does not want charity. All that it asks is work. And work is ours to give if we will. The very root of our unemployment problem runs down to the unemployed dollar —the dollar that is afraid to venture forth — sometimes through fear of public opinion. <1 Why not put the unemployed dollar to work? It will, in turn, put men to work. Why fear to buy more than the necessities of life because of what the butcher, the baker, the candlestick maker may think or say? <1 To buy today is a patriotic duty, not unlike that of the days when we bought Liberty bonds and won a war. We now have another war to win — the war against unemploy ment and one that touches a great many more directly and more acutely than did the recent years of strife. <11 No one today can claim a medal for wearing patches when he can afford a new replacement. There are slackers in peace as well as slackers in war. When the slacker dollar goes to work, men will go to work and not before. <31 The employee should acclaim the employer who buys a new Cadillac, a Lincoln or a Packard. And the employer should just as surely com mend the employee who buys a Plymouth, a Chevrolet or a Ford. And so on through the list of motor cars, each offering more for the dollar than ever before. A dollar spent for a new motor car eases the labor and raw material situation in every State in the Union, for every one of the 48 is called upon for supplies and three out of four fur nish finished or semi-finished parts. <][ Few would hesitate to buy motor cars if all knew how country-wide the immediate effect would be. In 1930 the motor car ranked first in the consumption of steel bars and sheets, nickel and lead and used 51 to 82% of all the malleable iron, rubber, upholstery leather and plate-glass. It also used 18% of our hardwood lumber, 17% of our alu minum, nearly 16% of our steel, 15% of our copper, 14% of our tin, 26% of all leather, 10% of our cotton ( and cotton grows in 15 states) and large percentages of scores of other commodities including wool, curled hair, paints and lacquers, all requir ing labor in their production. <J Hundreds of thousands have run their old cars a year or two longer than usual. Many of these thousands now hesitate to buy new cars for fear of being charged with flaunting their own prosperity or because of what others in business associations may think. In our own clientele we know that in 1930 some 40% of those who should have bought re placement Packards did not do so, keeping their old cars. <3f I do not counsel you to buy a Packard, or any car, before you buy anything else. Ours is not that selfish attitude. I do believe that the motor car dollar will go more places, more quickly, and affect more people for quick relief than any other dollar and that it can well become the "self starter” for better business and greater prosperity. (president,- PACKARD MOTOR CAR COMPANY