Newspaper Page Text
Commemorating
the Principles on which
A&P was FOUNDED!
“The proprietors
became fullq
convinced sev^
eral years ago,”
says an advertise^
ment published in
Harper's IDeekly
in 1867 by the
founder of A&.P,“that the consumers
of Tea and Coffee mere paying too
many and too large profits on these
articles of everyday consumption,
and therefore organized this Com-*
pany to do aivay, as far as possible,
with these enormous drains upon the
consumers, and to supply them with
these necessaries at the smallest
possible price... IDe propose to do
away with all these various profits...
with the exception of a small profit
to ourselves h which, on our large
sales, will amply pay us.” ....
The founder's method of direct buy^
ing and small profits to ourselves
applies today, not only to tea, but to
every one of the 1,200 items we sell.
Our policy was, is, and always will
be, the elimination of unnecessary
profits taken on food between the
garden and the grocery itself.
The Great
Atlantic & Pacific
Tea Company
« « « HIGHLIGHTS and SIDELK -ITS
Gossip and News of Jewish Personalities »
By MARTIN GOLDE
Today is the day of the showman. It
is the day of Barnum. But also the day
of the super-Barnum. To sell people
demands more advertising space, more
blare and noise than ever before. Re
ligion’s got to be sold that way, too. Or
am I wrong? Read this next paragraph^
if you have the time, and let me know.
A few years ago Stephen S. Wise’s Free
Synagogue was the only major synagogue
which advertised its services regularly in
the religious section of the New York
Times. Once in a while another congre
gation displayed its wares, but only rarely.
Then, about two years ago, Louis I. New
man came to Gotham from the Pacific
coast. With all the pep of youth, he
made his bid for customers. The Times
secured another valued advertising
client. Advertising of religion, which
had once seemed as strange as advertis
ing in medicine, became the thing. Sev
eral other rabbis felt they weren’t doing
right by their congregations unless they
announced their Saturday and Sunday
goods. And finally that most aristocratic
of all institutions, Temple Emanu-El, the
world’s wealthiest synagogue, succumbed.
And now, the New York Times every
Saturday carries the messages of these va
rious institutions. Each one insists that
it have equal space—for payment, natur
ally. And one can see that the layout
man has his troubles every week, as to
which synagogue is to get top position
and which bottom. To be fair to all sides
he is usually found shuffling them around,
so each advertiser gets an equal break.
But with such heavy competition you’ve
got to arrange some peppy sales. Some
times they sell you Eugene O’Neill and
sometimes Christian Science. Or else you
can buy yourself free of generous attack
on Henry Mencken or maybe a swift kick
in the pants for the American Legion.
You take your choice and get yourself
a nice comfortable seat in the most
fashionable religious establishments in
town. Even if you only rest there, what
can you lose?
But don’t shed your tears Qu j r u„
You. can still read Harry
original cracks, both for and ,i n sr ,h!
Jews They are to appear .veekly
Liberty, the magazine which recentl
transferred to the MacFaddei nership
And then, ladies and genti n whir
will you have? Nothing L him the
corruption of American manh >d by the
sinister Jews who are filterin.: inti, the
American press. Liberty, Collier's and
the Saturday Evening Post, the three m , M
vigorous competitors for the attention of
the country’s leisure moments, will enter
tain you with Jews. Rube Goldberg will
draw his insane caricatures for one
Ilershfield will present his lovable and
therefore dangerous Abie in another, and
Sam Heilman continues his humorous
stories for still another. It’s what Henrv
Ford used to call—the Jewish strangle
hold on the free press of this fair land.
Unless you’re a chemist or an engineer
you have never run across the official
magazine of the American Chemical So
ciety. But if you had happened to pick
up an issue of some months ago, you
would have noticed a funny ad, not un
usual, of course. An organization adver
tised for a chemist—only Christians need
apply.
No magazine can afford to be choosy
about its advertising—especially in the'e
days. And yet it’s especially funny to
have this particular paper carrying that
sort of stuff. Why? Well, because the
president of the American Chemical So
ciety is a Jew, Prof. Moses Gomberg.
Does he know about it. Sure. Does he
protest? Not so that you could notice it.
Why? Well, because it isn’t nice for
Jews to do such things.
The Wandering Jew has taken up his
staff again. Harry Ilershfield, outstand
ing exponent of the humorous Jew, has
shifted his belongings from the estate of
William Randolph Hearst, where he re
posed for many and prosperous years,
and is taking up his profitable residence
with that champion of higher skirts and
lower necks, Bernarr MacFadden, de
fender of the pure in womanhood and ex
ploiter of the impure. All of which means
that Abie, the Agent, who has done more
to popularize the Yiddish language than
any other single thing or person, will no
longer appear in the myriad Hearst pub
lications throughout the United States.
It happened recently that Kate Smith
(whose excess poundage radio made a
world forget) was appearing at a vaude
ville house, where Belle Baker was to
appear the following week. If you ve
ever seen Kate close at hand, you know
that there isn’t a more “Christian face
in all the land. But she has her Jewish
following, just as she has the following
of everybody else. This particular hoii'e
was in a Jewish neighborhood and her
audience demanded by vociferous call',
that she sing “Eili, Eili.” She refused.
No doubt many in the audience muttered
“Ahah! an anti-Semitke.”
But it all came out later. Belle Baker'
smash song is “Eili, Eili” and Kate
Smith wasn’t going to do anything t°
spoil the program for Belle for the to
lowing week, even if it meant that some
folks thought she was avoiding the hymn
on purpose. . „ „
© 1932, S. A. F. S.
[12]
Prof. Du nev Heads
Music Department
Professor Boris Dunev, celebrated Rus
sian pianist, has been appointed head of
the piano department of the Atlanta Con-
seicatory of Music. Prior to his coming
to Atlanta over a year ago, he was di
rector of the music faculty at the Uni-
\ ersity of Honolulu, where he taught the
piano for five years. Since his residence
! n Atlanta he has been active in organ
izing the music center at the Jewish Edu
cational Alliance. Professor Dunev is a
graduate of the Imperial Conservatory of
Music of St. Petersburg, Russia, where
his musical talent , was developed under
such w-orld famous masters as Alexander
Glazunoff, Dubasoff, the late Leopold
Auer, and others. He recently gave a re
cital at the University of Florida which
was devoted to the works of Russian com
posers. In addition to his duties at the
t anta C onservatory, Professor Dunev
(Continued from page 11)
will maintain his studio at the Jewish
liance, where he will give Sunday mu
programs.
Thomasville .
Honoring Rabbi Gustave Falk,, of
cinnati, the B’nai Israel Sisterhood
Thomasville, entertained with a 11 .
at which Mrs. Harry S. Feinberg, P
dent of the Sisterhood, extendedI gr
ings to the honor guest and to g uc - ..
Tallahassee, Fla., and Camilla, Gj. • .
Charles Goldsmith, president ot »e
lahassee Sisterhood respom
Falk gave an interesting talk on
Jewish Mother in Israel, v 11 , v hich
lowed by a musical program i ^
Miss Marcia Feinberg and f or
Levitt took part. Out-of-to' 1 ' ^ (jold-
the occasion were Mrs. k • •' ^j en .
smith, Mrs. Askanazer, M 1 '*, Louis
delsohn, Mrs. A. Gelberg, a Berman
Turner, of Tallahassee; * '
and Mrs. Louis Weiner, 01
(Please turn to paij
★ THE
SOUTHERN/! SF>