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AMERICA'S
FINEST BREAD VALUE
Th.e New
\\
BAKED-IN" FLAVOR LOAF
W HEN the New Merita Baked-in Flavor
Bread was placed on the market early this
year, it set an entirely new standard in fine breads.
It was produced by a perfected new baking proc
ess, used exclusively by Merita bakers. This revo
lutionary process gave the housewife more in
quality, flavor and goodness than she had ever been
able to buy in bread before. Today, Merita Baked-
in Flavor Bread is even finer, because Merita
bakers are constantly trying to further improve
this rich, golden loaf. Here are five big reasons
why Merita Baked-in Flavor Bread is America’s
finest loaf:
(1) FINER FLAVOR, baked in every slice from end to
end;
(2) SIIJvIEST TEXTURE, smooth as satin; no large air
holes; no coarseness;
(3) KEEPS FRESH longer; “Baked-in” Flavor stays in
this finer, richer loaf;
(4) CRUST more golden and tender than ordinary
loaves;
(5) BAKING-DAY FRESHNESS guaranteed; baked twice
a day and rushed to your grocer by fast delivery
service. This efficient service “controls” Merita
freshness and makes it practically impossible for
you to ever buy a stale loaf of Baked-in Flavor
Bread.
Only Merita has Baked-in Flavor! No other loaf
can have it! No other loaf can be as rich and fine
and flavorful! Try it once and you’ll always serve
Baked-in Flavor Bread.
BAKED-IN
FLAVOR
AMERICAN BAKERIES COMPANY
SOUTHERN NOTE:
Council of Jewish Women
Mrs. Armand Wyle, president of the
Council of Jewish Women, announces the
following committee chairmen for the
year 1932-33: Mrs. Phillip Shulhafer,
Education; Mrs. Arthur Harris, Travel
ers’ Aid; Miss Clementine Haas, Associ
ate Members; Mrs. Edgar Bodenheimer,
Battle Hill; Mrs. John Hertzfeld, Pro
gram; Mrs. Ernest Horwitz, Community
Cooperation; Mrs. Ben Fuchs, Member
ship; Mrs. Gus. Applebaum, Philan
thropic; Mrs. Stephen Schiffer, Publicity;
Mrs. Ralph Uhry, Vocational Guidance;
Mrs. Sam Levy, Blind; Mrs. Ben Massell,
Deaf; Mrs. Herman Heyman, Peace;
Mrs. Henry Solomonson, Religious Edu
cation; Mrs. Maurice Jacobus, Social
Service; Mrs. Max Goldstein, Service to
Foreign Born; Mrs. Dewald Cohen,
Farm and Rural; Mrs. Oscar Elsas,
Egleston Hospital; Mrs. J. I. Bloom,
Finance; Mrs. Siegfried Guthman, Tele
phone; Mrs. Henry Bauer, Resolutions;
Mrs. M. L. Hirsch, Sewing; Mrs. Waldo
Oettinger, Music; Mrs. Arthur Shulhafer,
Hospitality; Mrs. Lee Strassburger, Sta
tionery; Mrs. Morris Solomon and Mrs.
Julius Goldsmith, Hospital Visiting; Mrs.
Sam Schoen, Transportation.
These committees will begin functioning
immediately and under the capable direc
tion of the chairmen, valuable work
should be accomplished.
The Program Committee has arranged
an unusually interesting and entertaining
schedule for the year. The first speaker
of the season who will address the Coun
cil at their opening meeting October 17,
is Miss Roberta Hodgson, professor of
history at the University of Georgia.
Miss Hodgson will talk on her experi
ences gathered on her recent travels
through the Orient, where she studied in
ternational relations. She is an enthusi
astic speaker, and has a decided sense of
humor which those who had the pleasure
of hearing her can fully appreciate.
Mrs. Phillip Shulhafer has already
made arrangements for two courses open
to Council members. There will be one
class in Interior Decorating at which
several of the leading interior decorators
of the city will speak.
Dr. Mercer G. Evans, professor of
economics at Emory University, will con
duct an evening class. He will discuss
conditions abroad, where he traveled dur
ing the summer with the American Sem
inar of International Relations. Besides
spending a great deal of time in Russia,
Dr. Evans heard particular talks in Lon
don where he heard the leading econ
omists of England. On his return he
discussed economic problems at round
table conferences held in Washington,
R’nai B’rith
• I he first meeting of the fall season
was held by Atlanta B’nai B’rith at the
Standard Club, September 22, 1932.
A very unusual program was arranged,
the guest speaker being Rabbi Abraham
Shusterman, of Athens, Ga., who spoke
on “Our College Men and Women—
Their Hopes and Their Ideals.” Other
interesting features had been arranged
also. Dinner was served at 6:30 P. M.
and the meeting commenced immediately
thereafter.
• Dr. B. J. Eiseman, son of Mr. and Mrs.
B. J. Eiseman, of Atlanta, Ga., is now
studying in the University of Berlin,
where he is continuing his chemical re
search work. Eiseman attended Tech
High and Georgia Tech, and earned his
Ph.D. at Boston Tech. In 1924 he served
at the Steiner Clinic, in Atlanta, in the
capacity of radium technician. He then
accepted a fellowship for chemical re-
searcn ai ooston 1 ech. I n 19
man entered the Sorbonne
lege of France, and now
from both institutions. Alth
man is only 27 years of age
of the American Chemical
published a number of his
chemical research.
• The Aaronean Young J u
will present “The Black and
of 1932,” directed by Sol K
Sunday, October 16, at 8:30 I
Jewish Educational Allianct
Mr. Kaufman, who is asso.
the Premier Booking Agei
several years been interested i
shows. He recently spent
New York City, where he
terial for the Aaronean show
n Club
Jn Revu*
'nan, on
V L, at the
J ted with
lias for
amateur
‘ time in
cred ma-
The revue, presenting a scene from a
swanky Harlem night club, features a
chorus of sixteen voices with eight fe
male impersonators. The fashionably at
tired guests will be grouped around the
stage at small tables and Marvin Sugar-
man will act as the debonair bartender
Included on the program as a special
added attraction will be Morris Amato,
champion high school singer of (Jeorgia
who will offer a unique interpretation of
“Ole Man River.” Morris Shulmister,
runner-up in the state-wide contest, will
also offer a solo number, as well as Abe
Kaufman, Morris Siegel, Abe Alterman,
Nathan Leff, and Seymour Cohen.
One of the outstanding Young Judaea
groups in the South, the Aaronean Club
has been organized for seven years and
has presented four annual theatricals.
Sidney Parks, president of Southern In
terstate Young Judaea, is the leader.
• Miss Matilda Shapiro, of Atlanta, ha<
been appointed executive secretary of
the Jewish Educational Alliance of Sa
vannah, Ga. Miss Shapiro is a native
Savannahian and a graduate of Savannah
High School. She received her Bachelor
of Arts Degree from Brenau College in
1929. At college, she established an en
viable record in scholarship, athletics,
and extra curricular activities. In her
senior year she was selected as a member
of the hall of fame for literary' and ath
letic achievements. She is a member of
Delta Phi Epsilon, Delta Psi Kappa, hon
orary and professional physical education
sorority, and Pi Gamma Mu, social
science fraternity.
Since graduation Miss Shapiros activ
ities have been*of a diversified character
She has been director of the camp and
Girl Scout department of Rich s Inc., in
Atlanta, and taught at the lishel School
in Lakewood, N. J. More recently she
has been connected with “Camp Life, 3
magazine published in New
and with the “Southern Israelite’' mag
azine, as well as having written for t e
Atlanta newspapers.
• Colonel Lewis, the owner of Crysta
Lake, was the host at a recent elaborate
barbecue held at Crystal Lake, t>a.
guests represented the Jewish committee
of practically all the important towns m
Georgia and northern Florida. It ' va *
gala event and greatly enjoyed by 3
attending.
unior Hadassah
The first regular meeting of the •
mta Unit of Junior Hadassah, ^
eptember 25, was most impre^ ' e - *
Jladys Shuman, the new P re>lden ’ f
l the chair, and after her _
welcome the minutes of the 1
f the previous year were
>ora Gordon, recording sectet- *>•
Miss Shuman, who was P : '‘T re .
outhern Regional board “ .
ently held in Nashville, ’
a e I "
J ** n
* THE SOOTHERS i aEL1TE
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