Below is the OCR text representation for this newspapers page.

Straus cannot he trapped into divulging plans or statistics other than those whose publication is abso lutely unavoidable. Perfectly equipped to assume the delicate and arduous task of Ambassador to France, Jesse I. Straus, one of the closest friends of the President of the United States, can be fully trusted with the conscientious execution of the Roosevelt policies in foreign affairs. His affability, his social tact, his Harvard background and his keen mind, able to grasp the essentials of any given situation, will facilitate his tremendous task. He is by temperament ideally suited for a diplomatic career. Rarely does he lose his patience and never does he in dulge in personalities. An in born dignity inherited from the Straus family tradition never leaves him. His father, Isidor Straus, who with Mrs. Straus went down with the ill-fated “Titanic,” imbued him from early childhood with a high sense of the responsibility of his u. s. Lint*. social position. There are few people in public life who are more devoted to their immediate family than Jesse Straus. He is an en thusiastic father and a still more demonstrative grandfather. He finds joy in the knowledge that the history of the Straus family, which has already given to this country an Ambassador in the person of his uncle, Oscar Straus, appointed American Plenipotentiary Minister to Turkey by President Theodore Roosevelt, is maintaining the high pres tige that the names Oscar, Isidor and Nathan Straus stand for. When, last December, Jesse I. Straus addressed the American Club in Paris he said, among other things: “Nations are like individuals. They frame their policies on the national and not international benefits to result therefrom. The international aspect is considered mainly as it affects the national good. Thus all international conferences, whether they be on disarmament, reparations or debts, are battlegrounds. In the long run, morality must pre vail, and in national as well as individual effort, good w ill and reputation for square dealing are the greatest assets.” Here you have Jesse I. Straus the man, who is not apt to change because he donned the diplomatic stovepipe. He considers square dealing as the greatest asset of all, whether he be the head of a New York department store or the United States representative at Paris. In this respect he per sonifies a type of diplomat who will tackle all ques tions on the premise of giving a square deal to his country and to his vis-a-vis at the green table. Straus’ policy of a square deal fits in with the program of a new deal for all enunciated by Presi dent Roosevelt, who chose him to play an im portant role in the reshuffling of the cards of our international relations. Copyrighted 1932 lor Tne Soctmckm Imaii.it* American history of Jew ish dip lomats and that all of these men have given a gtnul account of themselves, often under most trying circumstances, as during Arc Jr Triomphe de VEtoile, the world’s largest triumphal arch, be- gun in 1806 by Napoleon to com memorate his victories. T HE first soiree that Jesse I. Straus, newly-appointed United States Ambassador to France gave in the impressive American Embassy '•ilon at Paris, was a startling revelation to many of the French guests who have precon ceived notions about American businessmen. Those that have never met the head of R. H. Macy & Company, the world’s largest department store, expected to meet one of those self-made American millionaires that French novels and comedies love to caricature. Y ou know that heavy, square-jawed individual with a derby at a rakish angle and a ^ip black cigar dangling from the corner of his mouth, talking in a loud voice about everything he doesn’t know' anything about. When the tall, 'veire, impeccably dressed Mr. Straus stepped into ’hr salon to discuss with his guests the latest cur- rrm " in French literature and discourse on his in- ^rpretation of the economic situation in China or Japan in fluent French with a slight Harvard ac- xrnt. I ranee realized that President Roosevelt had Pointed a new’ type of American diplomat, one of ’hr tf>w remaining examples of the fast vanishing ?F fC,cs °f the cultured American businessman. For ’ »vr had to characterize Jesse I. Straus in a single phr.is<*. we w’ould label him the perfect diplomat. PSn c I. Straus is the thirteenth American Jewish t > T'on named to represent his country in a foreign country. Exactly sixty-six years ago President An- ■ ‘ u Johnson named Marcus Otterbourg Ameri- an inister to Mexico. Otterbourg was the first -* PV ' ° be appointed a United States minister to •reign country. The Senate, how’ever, failed " jjjnf rm him and so his honor w r as short-lived, v >ng only a few’ months. The other eleven "ers or Ambassadors are Solomon Hirsch <e >)» Oscar S. Straus (Turkey), Rabbi Kornfeld (Persia), Abram I. Elkus (Tur- Henry Morgenthau (Turkey), Lewis Ein- Costa Rica), David E. Kaufman (Bolivia), F. Guggenheim (Cuba), Abraham Rat- V (Czechoslovakia), Ira Nelson Morris ien), Herman Bernstein (Albania). It is ^aggerated to say that we *already have an On the banks of the Seine, where every third artist over whom you stumble is likely to be a Jewish expatriate. he Mir (Tu Josr key steir Ha *hef the war. Straus’ appointment, however, opens a new chapter in this history. Although, technically speaking, a Minister to Persia holds the same rank as the Ambassador to the Court of St. James, the posts of Ambassador to France and England are considered the most important of the entire diplo matic field, with the exception of the Secretaryship of State. Jesse I. Straus is a businessman who for the last fifteen years, as president of R. H. Macy & Com pany, has given evidence of the abilities of a real builder. In the intense metropolitan competition R. H. Macy & Company, under his leadership, has conquered for itself a unique place in the business w’orld of this country. It is said that in 1929 the Straus store did a business of over ninety-eight million dollars. This is mentioned here to em phasize that Straus, a Harvard graduate with a genuine interest in international affairs, is primarily a merchant prince, w r ell tried in the ruthless war of business competition and w’ell equipped to direct an intricate and delicate business. He is, above all, an organizer w’ith an uncanny faculty for differ entiating between the important and the secondary. He is a keen judge of values and one of the most redoubtable of buyers. In advertising circles Straus is recognized as an authority on public reaction and an expert on pungent and appropriate copy. His outstanding talent is that of an executive able to inspire and to give an example of untiring work and tactful modesty. Although very much inter ested in foreign affairs and domestic politics, Straus has showm a consistent reluctance to let himself be dragged into the spotlight. Newspaper men, as signed to cover his activities as Chairman of the Temporary Emergency Relief Administration (a post to w’hich Franklin Roosevelt, then Governor, drafted him), know only too well that he is the most difficult subject for an interview. Always polite, extremely suave and accessible, Jesse I. Another Straus Makes History Jesse I. Straus, United States Ambassador to France By Robert Stone The appointment of Jesse Isidor Straus, New York merchant prince, to the United States Ambassadorshtp to hrance is an event of world-wide significance. Mr. Stone introduces us to Mr. Straus, the man, selected by President Roosevelt to help him re-shuffle the cards of our foreign policies. SOUTHERN ISRAELITE *