The Southern Israelite. (Augusta, Ga.) 1925-1986, July 31, 1933, Image 20

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STEEL ALONE IS NOT ENOUGH! —neither strong enough, nor safe enough, nor quiet enough for the body of a quality car like CHEVROLET The trouble with steel alone is that it stands just so much shock and punish ment. Steel alone is also inclined to rumble and rattle. BUT—when you put the two together—a heavy, staunch steel body over tough, solid hardwood — then the hardwood reinforces the steel —and vice versa 1 And the re sult: the strongest, safest type of body, such as Fisher builds for Chevrolet. CHEVROLET MOTOR CO., DETROIT, MICH, All prices /. o. b. Flint, Michigan. Special equipment extra. Low delivered prices and easy G. M. A. C. terms. A General Motors Value. Why is it that every 12- cyUnder and 16-cylin- der car in America has bodies of steel reinforced by hardwood? Why is it that every make cf car selling for over $4000 uses bodies of exactly the same type? Why? For the came reason that Chevrolet uses it exclusively. Because every test and every experiment have definitely proved: STEEL ALONE IS NOT ENOUGH!