The Southern Israelite. (Augusta, Ga.) 1925-1986, July 31, 1933, Image 20
STEEL ALONE
IS NOT ENOUGH!
—neither strong enough, nor
safe enough, nor quiet enough
for the body of a quality car like
CHEVROLET
The trouble with steel alone is that it
stands just so much shock and punish
ment. Steel alone is also inclined to
rumble and rattle. BUT—when you
put the two together—a heavy, staunch
steel body over tough, solid hardwood
— then the hardwood reinforces the
steel —and vice versa 1 And the re
sult: the strongest, safest type of body,
such as Fisher builds for Chevrolet.
CHEVROLET MOTOR CO., DETROIT, MICH,
All prices /. o. b. Flint, Michigan. Special equipment extra. Low delivered prices
and easy G. M. A. C. terms. A General Motors Value.
Why is it that every 12-
cyUnder and 16-cylin-
der car in America has bodies of steel
reinforced by hardwood? Why is it
that every make cf car selling for over
$4000 uses bodies of exactly the same
type? Why? For the came reason that
Chevrolet uses it exclusively. Because
every test and every experiment have
definitely proved: STEEL ALONE IS
NOT ENOUGH!