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A rown-up Store Serves You More Intimately IT SEEMS like an odd contradiction to say that the more customers A&P has, the more inti mately it can serve each one of them. Yet it's a fact. The original little store from which A&P sprang was stocked with care fully bought food. But after all, it was a small store, and it had to buy what the market offered. The grown-up A&P of today is stocked with food whose selec tion takes the full time of hundreds of buyers, scattered across the face of the earth, searching wherever good foods originate for the pick of the crop. So it is that when you express a desire for a certain type of food, a specialist in that food knows where to find it at the peak of quality, for the lowest price. The A&P store in your neighborhood, backed by an army of expert buyers, carries out your wishes as the little old original store never dreamed of doing. THE GREAT ATLANTIC & PACIFIC ?£ [10] How and Why Should I Become a Useful Sisterhood Member ? By Mrs. Sam Schoen The following article presents the sub stance of an address by Mrs. Sam Schoen at the summer Sabbath services of the Temple Sisterhood in Atlanta, on August 12, 1933. Mrs. Schoen is one of the most prominent and industrious workers among Jewish organizations in the South. She is honorary president of Southern Tri state Sisterhood; past president of the At lanta Temple Sisterhood; on the Board of Atlanta Council of Jewish H'omen; first vice-president of Orphans’ Aid So ciety; on National Board of Temple Sisterhood, and also on the Board of Federation of Jewish Charities.—Editor's Note. From past experience, I know that most women ask, "What are the objects of a Sisterhood?" Here are some of them: 1. To quicken the religious consciousness of Is rael by stimulating spiritual and educa tional activity. 2. To make propaganda for the cause of Judaism. 3. To cooper ate with the Union of American Hebrew Congregations in the execution of its aims and purposes. 4. To espouse such religious causes as are particularly the work of Jewish women. The fundamental ideal of a Sisterhood, therefore, is the preservation of Judaism. To make safe for posterity what the sires have pre served is certainly an inspiring task for any Jewish woman. To do it at this time should be more than a pious wish, rather a call to duty, an assumption of responsibility. It is at a crucial time in our synagogue life that this loyal service is demanded of her. Amid the thousand social duties, amid the many secular ap peals that draw our people hither and thither, the house of Ciod often stands empty except at the High Holy Days, or at least only a small minority can be ac counted as fairly steady in their attend ance at public worship. Who can change this if not the Jewish woman with her traditional piety, her age-old enthusiasm for the courts of the Lord ? Our modern life, who can deny it, is materialistic in the extreme. We have been mechanized bv the machine age and sadly coarsened in the process. The rig ors of the competitive commercial life, intensified as it has latterly become, have not been without a demoralizing effect upon our spiritual life. Nothing is im portant except material success, nothing sacred except profits, nothing holy ex cept physical comforts. The Jewish wom an who, through generations, kindled the Kiddish light and hallowed the home, is called to this more difficult task of re kindling our spiritual life. She is at least partially free from the coarsening in fluence of the daily struggle with its em phasis on material things; she who is more sheltered than the man from the thousand temptations that throng the path of the modern competitive life, she must sing the psalm of the spiritual life. Just as in the Dark Ages the Jewish world saved culture, so let the Jewish woman tend the altar of spiritual values until the dark and harsh age of vaulting ma terialism shall have passed *way. T» keep the home, the Jewish home, and fine, a haven of the spirit—that t , one of the ideals and responsibility that are assumed by the Jewish woman hood united in our Sisterhood organic tion. I will admit this is a high and lofty program, but it should inspire even Sisterhood member. So much for your rt- ligious duty. Our Sisterhood, like all of the other* has a great many committees, and sureb you could find one of them that would interest you and on which you would lib to serve. Will you not volunteer you; services instead of waiting to be asked' Remember, that without the cooperation of every member the aims and purposes of the Sisterhood will be lost. I)o you know that for every Uniongram that «e sell, we are given credit on our Hebrew Union Scholarship Fund? Why not send a Uniongram congratulatory, or other wise? A special Jewish significance i* added to the message and you have the satisfaction of knowing that you are con tributing to the cause of Jewish educa tion. If circumstances over which you have no control prevent your becoming an active member of the Sisterhood, wil ! you not give us your moral and financial support and will you refrain from giv ing parties on the day of our meeting? To Judaism it is our duty, our privi lege and our opportunity to give our thought, our love and our service, in or der that it may be transmitted as our in spiration to coming generations. In no judgment, the distractions often indulged in at the very hour of public worship on Sabbath and Holy days, such as enter tainments, rehearsals, receptions, sport* parties, shopping, etc., are prejudicial t» our spiritual welfare and interfere with our religious progress, and I think we should unite in expressing the opinion that it is unwise, undesirable and unneces sary for our women to permit any inter ference with the hours of public " or ‘ ship on Sabbath or Holy days. To way of thinking, I believe that the great est boon that religion has given to the world is that one day of rest, and I 1°°^ very hopefully to the future as long the Jewish home is maintained, so Ion* as you sanctify the Sabbath, so long ** you yourselves do not make the Sabbath the day on which you do most of your shopping. The Sabbath and Holy dav> should be days of pleasure. I do not be long to the class that think you should not enjoy yourselves on that day, but 1 do say that part of it should be devoted to religious thought. We who live in the blessed land of freedom must not dese crate or forget our Sabbath. When th f Sabbath will be forgotten, Judaism be forgotten. You see what great ob ligations are resting on us, the women of Israel, and it is you that will again i an the low burning embers of our faith to* 0 a real flame. Let us remember the word* of Isaiah: "The effect of righteousness shall be peace and the fruit of righteous ness quiet and security, forever.” it THE SOUTHERN ISRAELITE