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Youth no longer belongs only to the young. There was a time when youth was but a brief and brilliant interlude between toddling childhood and the honeymoon. Now, youth stays awhile. It lingers long past middle age—and never completely deserts the woman who lets electric service take the work out of housework. Women like this are young and staying young, no matter what their age in years. Mothers are match' ing sparkling youth with their children—sharing joyously in pleasures once denied them—joining in new activities—filling with laughter and content' ment the hours once surrendered to fatigue. Electric service has created a brand new environ' ment for all of us, and of all its benefits, womankind has reaped the major share—in increased years of youth! * * * * “Life Begins at Forty" is the inspiring title of a popular new book by Walter B. Pitkin. “Gray Hair ‘Smart' for the Modern Woman," says a newspaper headline. Only a few years ago, no man would have dared proclaim that people really begin to live at forty; women wept when their first gray hairs ap' peared. Drudgery, crushing out youth, began to vanish as woman's penalty for her sex when the electric light was first introduced into the home—sealing the doom of the daily task of cleaning and filling long rows of greasy, smelly oil lamps. That was a beginning, nothing more. Women still trudged from the well or the pump or the spring, with heavy buckets of water. Women still split kindling, chopped and carried wood, suffered the blistering tortures of old'fashioned cook stoves. Women still had to depend entirely on the dusty, back'breaking broom to keep dirt from their floors. Now—for thousands of Georgia women—those days are definitely ended. Electric service has shown them new and easier ways of doing the things that once kept them busy and tired from early dawn to after night. Opportunity came to other Georgia women later, because only within the past few years, in the smaller communities, has electric service been put at their command. Electric water pumps, water heaters, vacuum cleaners, refrigerators, ranges and many other devices are now bringing them the same con' veniences long enjoyed by their sisters in the cities. * * * * There's youth aplenty in the old world yet. Let electric service help you get your share Georgia Power Company—A Citizen Wherever We Serve. [4] * THE SOUTHERN ISRAEI