Newspaper Page Text
You’ll enjoy any of the foods featured
at your nearest A & P store for every
occasion, because you know that they
are extra fine foods and their prices are
the lowest. These low prices are the
results of practically wasteless distribu
tion and passing on to you the reduc
tions in price just as soon as our reduc
tions in cost occur.
Years ago the fancier and higher quality
foods were of the luxury class and were
within the means of only the rich. Today
the A & P Tea Company’s food stores’
lower prices make it possible for those
of moderate means to enjoy the world’s
finest food luxuries as well as the finest
staples on a money sa\ing basis
THE
GREAT
ATLANTIC & PACIFIC T c f 0 A
(12)
AUNIQl
The same liberals who are solic
itous about the consumer of adxer-
tised commodities have not, it
appears, squarely faced a far greater
menace to society-propaganda which
ruthlessly disseminates lies that
falsify history, fortify bigotry, eter
nalize prejudice, and, in tlie last
analysis, lay the groundwork for
international strife. The defense
less public is being protected, in a
measure, Irom deception by manu
facturers of patent medicines, drugs,
and foods, bv a federal statute and
by state laws. As for advertising,
some newspapers and magazines
exercise a more or less strict censor
ship, aimed at keeping out of their
publications obviously fraudulent
advertising. Little or no censor
ship, however, is applied to bill
board and radio advertising. Even
the newspapers do not turn away
notices which exaggerate or stretch
the truth. But attempts are being
made by the public itself to close
these gaps in the defenses surround
ing the consumer. A beginning
was made by the consumers’ re
search organizations, which, besides
providing a clearing-house for in
formation to consumers, aim also
at developing “an art and a science
of consumption by use of which
ultimate consumers may defend
themselves against the invasions
and aggressions of advertising and
salesmanship.”
Can it be denied that it is at
least as important for consumers of
ideas to defend themselves against
the invasions and aggressions of
those propagandists who are un
principled in their methods and
ruthless in their perversion of truth?
I.MIL LI l>\\ It; III
C anttnued J
in Swit A'rland, 1 told my wife t hat I
was going to America to congratu
late you and embrace you,” Herr
Ludwig said as he proceeded to
carry out his promise. The judge
was visibly very much touched by
the compliments which the inter
nationally-famed biographer show
ered upon him. From there on the
reporters had to take a back scat,
for it was a tete-a-tete between
Brodsky and Ludwig, exchanging
opinions and letters and chatting
about many things. Eavesdrop
ping, we caught the following
snatches of dialogue:
LLDWIG—“\ on have no con
ception, Judge, what a tremendous
etfect your courageous words had
upon the whole world. You forced
Hitler into a situation that may do
him great injury. It is a well-known
fact that he made the Swastika the
national emblem of Germany as a
defiant reply to your decision. But
b\ that very act of substituting the
flag of the Nazis for the red, gold
and black, he has outraged the feel
ings of many Germans.”
BRODSKA—(W ith a shv, mod
est smile)—“Thank you, Ilerr Lud
wig. \ ou would be surprised to
E SOLUTION
■orn Page 10)
That speech and press should }*
kept free for the expression ,f
opinions and views all reasonable
persons will agree. Is it in tl ie
interests of society, however, to
extend such freedom to the mali
cious distortion of facts, a freedom
that encourages the perversion and,
eventually, subversion of freedom
of speech and of press, and hastens
the advent of a regime of suppres
sion and reaction?
‘‘So what?” the acquiescing
reader may ask. It is not propose* 1
to apply the pure food and drug
laws to propaganda. But why not
create some instrument to deter
falsehood-mongers with an axe to
grind, from plying their nefarious
trade? Such an instrument could
be the inauguration of a judicial
process by which any citizen or
group of citizens could call upon
the malicious falsifier to prove his
allegations or pay a penalty suffi
ciently severe to deter him from
further abuses.
The effective administrations of
such a law’ may be difficult, but its
potential social benefits entitle it,
or something like it, to a consci
entious trial. In addition, since
such a device will not relieve so
ciety of the duty of vigilance, any
more than measures in respect of
the branding of foods and drugs
have made caveat cmplor a dead
letter, a propaganda research bu
reau could be established to serve
os a clearing house for information
to the ultimate consumers of speech
and press, to enable them to de
fend themselves against the inva
sions and aggressions of merchants
of lies and their salesmen.
IOKK THE JUDGE
'm Page S
know how many letters I have re
ceive* 1 from Germany from men and
women who sent me their blessings
for my condemnation of Hitler.
Doesn't that appear to you to be a
definite sign of internal weakness
that may bring about a revolution. 1 '
LLDWIG—“I am afraid I can’t
agree with you on that, Judge. Aou
see, the German temperament docs
not support this view. It is almost
safe to say that the German people
value discipline and regimentation,
or what you would call the ‘‘goose
step” more highly than certainly
their religion and, one might even
say, their bread. No, I don t think
there will be a revolution in Ger
many. Only in the event of a war
would there be the danger of an up
rising by the German masses.
The scene between Brodsky and
Ludwig was an unforgettable ex
perience. Its drama, its sentiment
and emotion, if you will, cannot be
described here, l’lease take 1 * r
word for it that Judge Brod>k>
could have received no more stirring
tribute, nor could Ludwig ha%e
been more deeply moved.
And for the reporters, here was
copy de luxe—headline stuff.
(Copyright 1935 for The Southern Israelii
* THE SOUTHERN ISRAELITE