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The Southern Israelite Friday, February 28, 193 6 Qrowing With Atlanta By H. MENDEL Pres., H. Mendel & Co. In my forty years of business in Atlanta, I have seen it grow from a small city to a thriving metrop olis. The famous Atlanta skyline today, with its tall buildings, is a far cry from the Atlanta of forty years ago. It has been my experience to watch the development of the city from an insignificant trading cen ter to an outstanding point of dis tribution. Today, the New York market ranks Atlanta as a national sullying house. The entire states of Georgia, Florida, Alabama, South Carolina and North Carolina con stitute the vast Southeastern ter ritory served by Atlanta. Atlanta - manufactured merchan dise has a national reputation. Goods made here are shipped as far as the Pacific coast and to many Northern points. It follows that in order to command this widespread popularity, Atlanta-made merchan dise has a national reputation. Contributing largely to this merit are the ideal labor conditions in Atlanta, the contentment of work ers under higher standards of living than that in other manufac turing points. To merchants throughout the Southeast, the hundreds of miles of paved highways leading into At lanta make possible quick trips to the market here without getting off concrete. In constant touch with merchants, Atlanta distributors know the needs of each locality and keep on hand a complete stock. A great deal of praise is due the officers of Style and Market Week. Through their efforts, Atlanta is gaining recognition as one of the most important markets in the country. The Style and Market Week last August proved to be the biggest event of its kind here, and with the preparations that have been made for the Spring showing, Atlanta is certain to rise to new prominence. It has been with great pride that 1 have watched in these forty years the progress of our city as a nat ional distributing point. The future, I am sure, will see great strides among Southeastern merchants, manufacturers, dealers and jobbers. The Monarch Company Manufacturers and Stylists TROUSERS t KNICKERS t SHORTS • YOUTHS & KIDDIE SUITS lllllllllllli 383-387 Whitehall St., S. W. Atlanta, Ga. Atlanta—the Style Market By C. E. ALLEN Pres., C. E. Allen & Co. ATLANTA CLAIMS LEADING HAT MANUFACTURER Ernest L. Rhodes Co. Numbered Among Nation’s “Big Ten” Millinery Manufacturers The Ernest L. Rhodes Co., of At lanta, rated as one of the nation's “Big Ten” among millinery manu facturers and serving leading re tailers from California to Maine, offers Southern millinery mer chants a host of advantages not available from any other large pro duction factory in the country. "It should be of particular inter est,” said Mr. Rhodes, “to merchants in the South that retailers from the great Eastern and Middlewestern markets come to us to buy goods. Surely, they would not do so un less they felt they gained some ad vantage as to style, price or qual ity, or all three. By the same line of reasoning, shrewd Southern merchants are placing more and more business with us and getting the additional advantage of the low cost, overnight service which we can offer them. "Rhodes’ production facilities are unsurpassed anywhere in the South, thus enabling them to offer merchandise at thoroughly com petitive prices with no lack of at tention to workmanship.” To insure exclusive and individ ual styles on which the retailer may obtain an extra large mark-up, Rhodes employs a complete staff of designers and stylists and spares no effort or expense to keep in constant touch with,style trends both at home and abroad. For the convenience of those re quiring immediate delivery, a floor stock of at least five hundred dozen hats is maintained at all times and orders can thus be filled and ship ped the same day they are received. Atlanta Shoe Concern Invites Inspection A cordial invitation to out-of- town merchants to visit the Hy- Quality Footwear Manufacturing Company has been extended by A. B. Tenenbaum, president and general manager, and J. R. Roberts, in charge of production. “Atlanta-made sport oxfords,” Mr. Tenenbaum said, “are the talk of the country this season. Our factory is now making one of the outstanding lines of growing girls’ and young women’s Goodyear stitched American welt sport shoes in oxford and strap patterns. Vis iting merchants will find it worth while to inspect these items during Style and Market Week." Modern Goodyear machines of the latest and most modern types have been installed by the Hy- Quality Footwear Manufacturing Company this year, it was revealed by Mr. Tenenbaum. Styled by one of the foremost stylists in the West, their line has been bought in volume by retailers of $1.96 growing girls’ shoes from New York to San Francisco. The factory, Mr. Tenenbaum fur ther stated, is one of the fastest growing in the country, covers 20,- 000 square feet and employs sev eral hundred experienced shoe workers. The trade, covering 36 states, is seen regularly by the following salesmen: George W. White, Geor gia, Florida, Southern Alabama; J. H. Bean, Tennessee, Kentucky, Ok lahoma, North Texas; C. E. Ab rams, Northern Alabama; ^A. W. Morgan, Smith Carolina, North Carolina-; W. W. Petty, Virginia and West Virginia; W. L. Plitt, Mississippi, Louisiana and Texas; E. M*JSpears, West and Northwest; C. E. Reader, St. Louis territory; A. S. Worth, Chicago territory, and Gordon Goldsmith, Eastern states. Boucle knitted fabrics featured in news spring color combinations will be a popular item this season, and will be worn for both sports and formal daytime wear. Both lacy and solid constructions are being used with new variations. styles and the bolero and cape ensembles reveal clever trends in afternoon wear and are being augmented by neck lines showing ascot tie and .scarf arrangements, with such novelty fastenings as cork buttons, leather bows, and lock-shaped composition clips. C. E. ALLEN Atlanta is the logical point for a market for Southeastern mer chants. There has been a constant in crease in the number of various lines being manufactured and shown here. Not only are Atlanta- made lines on display, but manu facturers throughout the country are realizing that Atlanta is the ideal place in which to display their goods. The proof of this wide rec ognition of our advantages as a market center is seen in the con tinuous establishment of perma nent sample rooms. To the merchant, Atlanta’s new position as a growing style center represents a tremendous savings. In addition to the speed which our location as a freight hub enables us to deliver, we are enabled to of fer a considerable curtailment in freight charges. It is a boon to the merchant who has been forced to travel at the beginning of every season, since those lines are now displayed on home grounds. C. E. Allen & Company is recog nized as being foremost among toy, novelty, doll and fancy goods dealers in the South. Forty years of experience in buying and selling merchandise, enables us to present a new and clean stock to the trade, with no carry-overs. It has always been our policy to keep in constant touch with the trade, thus knowing what the con sumer wants, and protecting him from obsolete or unsaleable holi day merchandise. Recent connections with one manufacturer puts us in position to take care of school supplies and stationary business at the lowest prices, without long distance freight charges. There is a splendid spirit behind the back of Style and Market Week —a spirit that will restore Atlanta to its former prominence as the leading market in the Southeast. MARCUS L 0 E B OFFERS QUALITY MERCHANDISE Marcus Loeb & Co., oldest manu facturers of semi dress work pants in the Southeast, have always been known for their quality merchan dise offered at popular prices. A complete stock is carried, and prompt deliveries are made. New styles and ideas are constantly be ing added. A force of trained men travels territory from Washington, D. C., to the Texas border. There are cus tomers on the books of Marcus Loeb & Co. who have used its line for twenty years. Marcus Loeb & Co. is located at 127 Trinity Avenue, where a skil ful salesforce will be glad to serve you at all times. Jefferson Hotel Coffee Shop —Welcomes You— SPECIAL MEALS 35c TO 50c Western Meats Only Open All Night—Good Food—Excellent Service Right in the Wholesale District At the Corner of Pryor and Alabama KAY GARMENT COMPANY Manufacturers and Distributors DRESSES - COATS - SUITS Dresses priced from $2.87 l /i to $12.75 Coats and Suits from 3.75 to 29.75 We invite you to see our spacious new showrooms where we are re ceiving daily personally selected and designed garments by Miss Anna Klein who is always in the New York market. 172 Pryor Street, S. W. Atlanta, Georgia FIFTY-THREE YEARS OF RECOG NIZED LEADERSHIP IN THE MIL LINERY INDUSTRY MAKES THE KUTZ LABEL ON HATS LIKE “STERLING” ON SILVER. Our Manufacturing Departments Feature Kutr Trimmed Hats And the Famous Exclusive Distributors of ARTHENE MOONBEAM And Distributors of SLOCUM HATS FOR ALL and SHIRLEY TEMPLE HATS FOR KIDDIES 4 From the Leading Stylists of America “The Discriminating Choose Kuts Hats" M. KUTZ CO. 166 Pryor St., S. W. Established 1883 AT SUNSHINE’S DELICATESSEN 84 Georgia Ave. Main 2283 To out of town merchants . . . V|,it oar store—«ee bar Ur*e assortment of domestic and imported products. Notice the cleanliness and oar low prices, e will take your advance Paasover orders. Special - - One pint Sour Cream 25c One pound Cottage Cheese IIIIIIIIIII 15c 60111 30c Buy both of these items and save. Many Other Specials COME TO SEE US —WE DELIVER—