Newspaper Page Text
Page Two
THE SOUTHERN ISRAELITE
Friday, August 18, 1950
The Southern Israelite
Published weekly by Southern Newspaper Enterprises, Inc., 312
Ivy Street, N. E. Publishers, Atlanta 3, Georgia. WAlnut 0791-
0792, Adolph Rosenberg, editor and managing editor. Entered as
second class matter at the post office, Atlanta, Georgia, under the
Act of March*3. 1879. Yearly sub&ription, three dollars. The
Southern Israelite invites literary contributions and correspond
ence but is not to be considered as sharing the views expressed by
writers. DEADLINE is 9.00 a. m. WEDNESDAY but material re
ceived earlier will have a much better chance of publication.
Two and a Half Decades
(Continued from pace one)
mation on the changing values in Jewry.
How well we recall, the chronicling of the evil time^
which befell European Jewry. Our headlines screamed
forth the word of the impending doom and later the hor
ror which ensued as literally millions of Jews went to
their death.
The persecutions, the trials and travails were not easy
to interpret. Certainly, not the type of good news we
would have wished to fill our pages, but in the reality of
the situation we did not shirk our responsibility here in
bringing the details and opinion involved.
There was too the conflicting opinion as Southern
Jews took their stand for or against the establishment of
a Jewish State and then finally the stark realization that
there was no alternative. The heroic struggle for inde
pendence and the subsequent demonstration of the worth
of Israel, reflected in our news columns, resolved the in
herent differences which had sprung into bitterness in
many communities, eventually proving to have healing
qualities for unity.
We could not permit this occasion to pass without re
calling a technical difficulty experienced when the mo
mentous decision to partition Palestine was reached in
the halls of the United Nation. Headlines are after all a
relative proposition. In every newspaper office there
exists a schedule which for the sake of readership attrac
tion call for certain sizes in relationship to the importance
and size of items. A two-paragraph notice calls for a
small headline. A lengthy, front-page lead demands the
largest sizes, often accompanied by a five-column
streamer.
We had not been challenged by the numerous stories "**
which had reached our desk before the partition story.
The creation of a Jewish State for once had us stumped.
In relationship to any other single news story we had ever
printed, this was by far the most cheering, the most start
ling, the most significant, the most portentous. It was in
fact, not a story-of-the-year, or of a decade or of a life
time. Verily, it was the top news article of the entire
Diaspora and the entire score of generations which had
intervened.
If our readlinos failed to proclaim in sufficiently large
type the importance of Israel, we were not negligent sub
sequently in presenting as rapidly as they became avail
able the details and implications of the succeeding events
and developments which have to date shaped the destiny
of Israel.
But looking back over the contents of the issues which
have steadily been produced, we do not find them all
frought with doom nor portentious in importance.
We take pride in the week-by-week recording we print
ed of the comings and the goings of our local citizenry, in
announcing the births and weddings, yes in even the
deaths, for a community periodical must serve in well-
rounded fashion upon whatever occasion it can.
We have aided too in development of many regional
and local organizational and institutional purposes. Never
have we closed our columns to a worthwhile cause.
Looking backwards, we find that like the human be
ings which comprise our staff, we have made errors, mis
takes occasionally in judgement and sometimes in typo
graphical techniques which caused us to blush with humil
ity. Yet, we have striven steadfastly to be fair and humble
in our opinion and press prerogatives, never taking ad
vantage of the powers at our disposal, nor compromising
our sincerity.
In comparison to its tempo in 1925, Southern Jewry
demonstrates many qualities of vigor and promise which
augur a wholesomeness and effectiveness undreamed of
when we first entered the scene. We believe the atmos-
sphere on the whole is sounder, healthier, more sincere
and at greater peace with the components which comprise
our religion. In the evolution of this transition, we have
had as an English-Jewish periodical a significant part.
No thoughts on this occasion would be complete with
out an acknowledgement of appreciation for the counsel
we have had from community leaders the South over, for
the support received through our subscribers and though
the financial assistance of our advertisers. They have in
deed made possible the achievement of a Silver Anni
versary.
It is our sincere desire as we euter our next era of exist
ence that The Southern Israelite will become a more vital
periodical, that it will be of greater service to the cause
of Southern Jewry.
ADOLPH ROSENBERG, Editor.
Meeting of South Carolina Temple
Youth Arranged for August 26-27
COLUMBIA, S. C.—Prepara
tions are being made to hold a
meeting of South Carolina Temple
Youth on Aug. 26-27 at Ocean
Strand Hotel Crescent Beach.
Members of the planning com
mittee include Betty Lindau and
Burton Simons of Columbia;
Jackie Levy and Marcia Rosefield
of Sumter; Ann Brown, Marian
Birlant and Ann Livingston of
Charleston; Jerry Drueker, King-
stree, and Phillip Bemanke of
Dillon.
Mrs. Martin K. Rosenfield of
Sumter is chairman of the Temple
Youth organization, which is a
part of the program of youth
sponsored by the South Carolina
Federation of Temple Sisterhoods.
The tentative program follow’s:
Saturday: 12 M—registration;
1:30 p. m., get acquainted meet
ing; 2 p. m. planning committee
meets, followed by free time for
swimming and games; 6 p. m. din
ner; 8 p. m. business meeting; 9
p. m. informal dance.
Sunday: 8;30 a. m. breakfast; 10
a. m.. religious service; 10:30 a.m,
discussion group; 12 M, adjourn.
Among those planning to attend
afg Rabbi Allan Tarshish from
Charleston and Rabbi J. A. Levy
from Sumter.
Reservations may be made thru
Mrs. Rosefield in Sumter or with
one of the Sisters.
Condemn Unethical Solicitation of Ads
(Continued from page one)
magazine was told by an adver
tiser that he is interested in sup
porting only the local newspapers.
In many instances the attitude of
‘a plague on both your houses’ has
resulted in direct harm to the
English-Jewish weekly newspa
pers newspapers which are con
stantly called upon to render ser
vices to the very organizations
which now seek to stab them in
the back by their unethical prac
tices.
Sought to Avoid a Scandal
‘‘The American Association of
English-Jewish Newspapers has
made a sincere effort to avoid a
scandal. We have called this mat
ter to the attention of the National
Community Relations Advisory
Council, and we hope that the
NCRA will be strong enough to
solve this internal problem. We
have prevailed upon our member
newspapers not to turn the matter
over to their respective Business
Bureaus and to the U. S. Postal
authorities. But we are forced to
make this public statement in our
own columns and through the
Jewish Telegraphic Agency in or
der that responsible Jews—adver
tisers and those who are concern
ed that the highest Jewish ethical
values should be enforced—should
not be misled by irresponsible
solicitors.
“Our indentions are that a !
periodical like Spectator, with a
limited circulation, has no right
to claim coast-to-coast circulation, j
simply because it has a dozen
readers in Detroit, a couple in
Milwaukee, a handful in Chicago
and several hundred in New York.
We maintain that funds are being
raised under false pretenses by the
guilty publications and that a
serious issue, involving internal
public relations, has been created
by the guilty parties by their un
ethical approaches to non-Jews as
well as Jews.
"The English-Jewish press has
earned more serious consideration
from the offenders than it receiv-
fy the advertisers they solicited
that they had no intention of
harming the community papers,
justifiably depend upon local ad- 1
vertlsers for their sustenance.
“It is our sincere hope that .
NCRAC and Jewish leaders in the !
33 communities in which our
newspapers are published will act ]
firmly in exposing the scandalous ;
methods resorted to by the guilty
groups. It also is our hope that we
shall be assisted properly to pre
vent this matter from going for
an airing to the non-Jewish com
munity—where it already is being
exposed, disgracefully among
non-Jewish advertisers—and to
the Better Business* Bureaus.”
CALL
A. B. Rcisman & Co.
IF YOU WANT TO BUY
A BUSINESS
22 Marietta St. Bldg. LA. 3988
FROZEN!
This is what happens to
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no lender *will lend, be
cause of clouds on the
title.
BE SAFE
'll a vc Your Title Insured—
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COMPANY
[ayryenPtltle
rnr» On puwflw
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also can have your title
searched and insured
Desoto and Plymouth
Wagstaff Motor Company, Inc.
DISTRIBUTORS
878 Spring St., N. W. At Eighth
AUTOMOBILES — AND PARTS WHOLESALERS
LAKESIDE INN
low Weekly Rates Only tjO
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—Brochure on Request
LAKESIDE INN
Hendersonville. N. C.
Operated byWilliam Sega!
JfonywKere I sit...6y Joe Marsh /
Profes;*jr Nichols, our local his-
Let's Tidy Up
a Little! \
ed in the irresponsible advertising
campaign conducted on behalf of
the Frontier, Kemfer, Spectator,
and several other papers.
“In the best interests of our
communities and their responsible
organizations, we call upon the of
fending magazines to return the
funds they have secured by means
of unjustified appeals and to noti-
AWNINGS
• Canopies
• Tarpaulins
• Store Awnings
Also
VENETIAN BLINDS
MADE TO ORDER
For Estimate
Phone CAlhoun 3101
Atlanta Tent & Awning Co.
East Point. Ga.
torian, came in last week mighty
upset. “Joe,” he says, “This thing
has gqne too far—it’s an outrage!"
“This thing” had to do with the
way folks are getting careless
about paper and trash around
town. Especially with the way pic
nickers have messed up Memorial
Park—where we have the flagpole,
cannon, and the War Monument.
So we called a Town Meeting to
do something or.ee and for all. The
Professor outlined the p:oblem,
Garden Tavern—stood up and told
us how to set things right.
From where I sit, Andy was a
natural to help us in this. He’s had
experience in the Brewers’ Self-
Regulation Program — where the
tavern owners co-operate to keep
their property neat and slicked up.
Andy is head of the big volunteer
clean-up drive we’re going to have.
And like the Brewers’ program, this
one’s going to last all year ’round
with every week Clean Up Week!
How about your town?
and then Andy—who owns the
Copyright, 1950, United States Brewers Foundation