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Friday, 8ept II, 1MI
THE SOUTHERN ISRAELITE
Fag* lUrtM
HAPPY
NEW YEAR
May & Co., Inc.
1084 Dill Ave., S.W.
PL. 5-5612
Display Service for Health
and Beauty Alda
For Independent Super
Markets
HIGH HOLIDAY MESSAGE
Shadows and Focus
By RABBI EMANUEL FELDMAN
BETH JACOB CONGREGATION
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Atlanta 9, Ga.
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The central portion of the
Rosh Hashonah service, as
well as the climactic peak of
Yom Kippur day, occurs dur
ing the solemn ceremony of
sounding the Shofar. It is at
this moment, that everyone,
from the youngest child to
the oldest sage in the syna
gogue, stands in rapt atten
tion and awed silence. The
blasts of the Shofar fill every
corner of the Synagogue with
sound. They penetrate every
heart. They restore the soul.
And instinctively we feel the
truth that the Shofar, with
its odd shape and sound, con
tains within it the very fun
damentals of Judaism.
What does the Shofar say
to us? The answer has been
given to us in the eloquent
words of Maimonides: “A-
Gracious Holiday Greetings
DL Wlmota SL
,op
ROSWELL-WIEUCA SHOPPING CENTER
Gifts — Custom framing by Okarma
Permanent flower arrangements
Engraving — invitations, etc.
255—7151
NEW YEAR GREETINGS
Pickering Construction Co.
3955 N. Peachtree Rd.
Chamblee, Ga.
Commercial and Industrial
building and remodeling
451—2309
™~1
HOLIDAY GREETINGS
Eckart Electric Company
48 Alabama SL, S.W. ME. 8-2723
£ We Specialize in Industrial & Commercial Wiring
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Happy Holiday
Gifford Realty Company
812 Grant Bldg.
Insurance — Rentals — Sales
523—3967 522—3065
Joyous New Year
TV/ary 7f]ac j Oea l^t
oom
224 Ponce de Leon Ave., N E.
Tr. 5-4337
an Uw y.
1 ear
Hebrew Institute of Atlanta
Parent Teacher Association
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Our Cordial
Wishes for a Happy
and Prosperous New Year
Atlanta Cooperage Co.
The Bemath Family
awiRiinfmniHMiiiiiwifiiin
wake, ye sleepers, from your
sleep and ye who are in a
trance, rouse yourselves.
Consider your actions and
return back in repentance.
Remember your creator! Be
not as those who forget
reality in their hunt after
shadows and waste their
whole lives in empty things
which can neither help nor
deliver. Look to your souls
and improve your ways and
your deeds. Let each one for
sake his evil ways and
thoughts which are not
good.”
“Be not as those who for
get reality in their hunt af
ter shadows.” What are re
alities? When we chase pres
tige, honor, wealth, security,
success, are we not chasing
shadows? When we desire
nothing but new cars, new
bank accounts, new holdings,
new possessions, new things,
are we not desiring sha
dows? And conversely, when
we adhere to Mitzvos, to ob
servances, to learning and
study, to love of Torah, to
prayer, are we not adhering
to ultimate realities?
Each man knows the ans
wer. Each man knows what
is good and what is evil, what
is shadow and what reality.
But we know it only in the
abstract. And in that deli
cate transition from the ab
stract to the concrete, in that
thin razor’s edge between
theory and practice, in that
fine line between thinking
and doing, most humans fall
by the wayside and are found
wanting.
This precisely is the im
portance of these Days of
Awe. These days, with their
Shofar sound, are designed
to blast us out of our year
long lethargy, to awaken us
from our trance, to enable us
to see matters in their proper
focus, and to apply the truths
we all know in theory,( to
daily practice.
May it be G-d’s will that
the coming year be a year of
peace and good health for
you and your loved ones.
May He grant us all a new
perspective on life, so that
we may live more fruitfully
as Jews for the entire year—
by distinguishing reality from
shadow.
GRACIOUS GREETINGS 1
♦
♦ III
THIS HOLIDAY SEASON
Atlanta Cabinet
Shop
591 Edgewood Ave., S. E.
JA. 4-6241
Atlanta, Ga.
A
Happy
New Year
RHODES BAKERY
1783 Cheshire Bridge Road, N.E.
TR. 6-3783
Atlanta, Ga.
Maxine E. Ford, Agency
1078 Shelby Place, S.E.
Atlanta 16, Ga.
Phones: 627-2906 - 627-1377 - 523-0465
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