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P»l» Twelve
THE 80UTHERN ISRAELITE
Friday, July 23, 1965
Compliments of
EMERSON HOLLEMAN, Realtor
Mortgage Loans
Real Estate and Insurance
1722 Rhodes-Haverty Building
Phone Number JA. 4-0491
Our Very Bent Wishes
General Service and Repair
Complete Auto and Truck Service
710 DeKalb Ave., N.E.
JA. 5-1161
Many Happy . ..
... Returns
Servomation of Atlanta
560 Monroe Place
TR. 6-8202
Atlanta 9, Ga.
The
Southern
Israelite s
FORTY YEARS
OF PUBLICATION
IS A RECORD OF
GREAT CONTINUITY
AND COURAGE, OF
MUCH ACHIEVEMENT
AND SERVICE. . .
We’re pleased publicly
to add our CONGRATULATIONS
THIS MESSAGE SPONSORED
AS A PUBLIC SERVICE BY
DAVE PODHOUSER FURNITURE
1860 Piedmont Ave., N.E.
Atlanta, Ga.
AUTO BATTERY & IGNITION CO.
693 W. Peachtree St., N.W.
TR. 6-8440
LONDON IRON & METAL CO.
JA. 3-7786
897 Adamson St., S.W.
WADE MOTOR COMPANY
440 Spring St., N.W.
JA. 2-6720
BEN T. HUIET & SON
Real Estate & Ins.
121 Central Ave., S.W.
SHARIAN, INC.
368 Ponce de Leon
Decatur, Ga.
JOHN A. WHITE
218 Healey Bldg.
JA. 2-7876
WEST SIDE LOAN OFFICE
337 Peters St., S.W.
JA. 5 2912
PENNINGTON BEAN CO.
126 Ottly Dr., N.E.
872 7413
HERRINGTON SERVICE STATION
1017 Virginia Ave., N.E.
TR. 6 9545
RUSSELL G. TURNER
1005 William Oliver Bldg.
JA. 2-4457
journals are well-edited and
their function is to serve as
spokesmen for the particular
group or leaders who subsidize
them. Though they are often
praiseworthy as specific house
organs, obediently serving speci
fic groups, they cannot in the
nature of things substitute for
the traditional Jewish free press.
This because the free press is
freely supported by Jewish
readers, leaders and business
men, but subsidized by none. It
is therefore responsible only to
the entire community in the best
tradition of independent Jewish
journalism.
In turn, the community and its
leadership also have a responsi
bility toward the remaining
segments of the Jewish free
press which are being threatened
with extinctjon.
I firmly believe it is both
idealistic and practical for Jew
ish business and community
leaders to reevaluate their rela
tionship to this desperately-
needed free press. Here is no
captive readership, based upon
organizational membership alone.
Here is the sole area, actually,
in which may be found great—
and potentially greater—sections
of Jewish people giving close,
personal attention to unhamper
ed presentation of Jewish news,
culture and thought.
So it is not enough for the
Jewish business or community
leader to insert an occasional
“greeting” in the independent
newspaper. They must, instead,
recognize that economic sound
ness is the only solid foundation
upon which a newspaper’s edi
torial freedom can be built.
Without support from the busi
ness community, to augment
that of the readership, the free
press cannot expand in terms of
more service to the community.
More expansion, of course,
means more readers who will
be informed, integrated and
made aware of their Jewish
heritage and its value for today.
Jewish business men — and
community leaders—know what
time and energies they must give
from their private lives and
businesses to help guide the
organizations and philanthropies
they serve. They are aware how
difficult it is to reach enough
people in the Jewish community
to carry on such activities. Yet
how many have considered how
much of that time and energy
might be saved if they gave
more support to the independent
Jewish newspaper?
Such support will insure an
expanding free press to gain the
attention of more people in the
community and create more ac
tive interest in its organizations.
Such support will provide
more direct contact, on a gen
uine readership level, with a
vast and growing audience
whose cultural and spiritual
heritage is both Jewish and
broadly American. Such support
will return extra dividends to
both advertisers and the com
munity in the form of alert and
loyal readers.
Yes, your intelligent support-
and use-of the free Jewish press
will restore to it the deserved
eminence it had traditionally en
joyed in independent American
journalism.
And, by making this possible,
you will have the happy
knowledge that you have helped
enable this important department
of American-Jewish life to do a
better job for democracy and for
Judaism. You will help the free
Jewish press to continue its
growth as a mighty American
monument to the idealism both
of Brandeis and of Jefferson.
Congratulations
TRICK
NOVELTY
SHOE
“Everything in novelties”
160 Peachtree St.
Anniversary Greetings
Betty Longley, Florist
1143 Ponce de Leon Ave., N.E. TR. 6-4321
wwtwwwiwSw A '
CERTIFIED PERSONNEL
Atlanta’s Exclusive Woman’s Agency
1314 Fulton Nat’l. Bldg. JA. 2-3761
FULTON EQUIPMENT CO.
Special buys in FORK LIFTS
2000 lbs. cap. to 20,000 lbs.
2235 Stewart Ave., S.W. PO. 7-8606
ATLANTA, GA.
I
Western Carloading Co., Inc.
1000 Chattahoochee Ave., N.W.
Atlanta 25, Georgia
\NNIVERSARY
GREETINGS
PETER PAN
BAKING CO.
744 Stewart Ave., S.W.
PL. 31147
Atlanta, Ga.
Many Happy Returns
I NEWTON, INC. |
t Residential and Commercial
* HEATING & AIR CONDITIONING J
4 633 Pryor Street, S.W. 524-0428 \
i Atlanta, Ga. f
\sXMS***X*X***»Saa£***X**J«*****SX3S3^^
Man The Years Rring Happiness
to you and your Readers
Roy I). Warren Company, lne.
Mortgage Rankers
30 Pryor St., S.W.
May we serve you.
Atlanta, Ga.
523-6262