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Page 2 THE SOUTHERN ISRAELITE July 21, 1978 43-year-old chairman UJA brings in young blood by Judy Siegel Jerusalem Post Finally, Israel has a good friend in the oil industry. Irwin Field's factory makes vegetable oil, not the “black gold" that has enriched Saudi Arabian oil sheikhs and turned America's head. But as the new general-chairman of the United Jewish Appeal, Field can inspire American Jews to give tens of millions more in the coming fund-raising campaigns. At 43, the Los Angeles businessman is the youngest man to be named to the top voluntary position in the UJA. But he still has behind him 20 years of communal and national leadership experience. He was one of the founders of the UJA Young Leadership movement and one of its First officers, and active in the Council of Jewish Federations, the American Association for Jewish Education and the Joint Distribution Committee. “Young Jews aren’t replacing the older generation in the UJA," he told The Jerusalem Post during the recent Jewish Agency Assembly. “It’s a coming together of two generations, with the young contributing new backgrounds and ideas and the older ones adding their experiences and memories of the Holocaust and the establishment of the Jewish State.” While conceding that some young activists in the UJA felt “they weren’t getting to the top fast enough," Field doesn’t think that the older leaders of the past intentionally kept the upcoming generation out. Now, he says, there is a whole new batch of young Jews who want to play an active role in Jewish community life and fund raising for Israel’s educational, social and health projects. There are over 10,000 members of Young Leadership in the UJA, which Field helped found. Field comes from a solid Jewish and Zionist background. His father Walter, the president of a IFOODI GIANT 5925 Roswell Road, 12581 Piedmont Road, h^Nexttol^AartlhLENaxttoK-Mart 4936 Lower Roswell Rd„ Parkaire Triangle, Marietta Prices good at these addresses only Prices good from July 24-30, 1978 Hwy. 41 at Akers Min Road across from ^Cumberland Mall 2746 Clairmont Road 2566 Bolton Road, N.W. 6336 Roswell Road You Con Count on Usf 'No sales to dealers' U S CHOICE WHOLE Eye of Round Roast < ,N CRYVACI (3-5 LB. AVG.) LB. CHOCK FULL O' NUTS^ ALL METHOD GRIND Coffee , JP 1 LB. CAN $249 <2 LB. CAN ‘4.97) SEALTEST OR LIGHT N' LIVELY Cottage Cheese 12 OZ. CUP U S. CHOICE Whole Beef Briskets w-12 lb. (IN CRYVAC) AVG LB. $]09 PHILADELPHIA Cream /^/Cheese 3 0Z £ PKGS. W U.S.DA. GRADE A FROZEN Baking Hens (5-7 LB. AVG.) if. THICK i Del Monte \fk Catsup I2BOZ. BIT- EACH fFRESH FROZEN LB. ^ I Flounder |FHfats 79 e ■ TETLEY ■ Tea Bags [to ct. 9|78 r EXTRA FANCY EACI Cantaloupes EA JUMBO SIZE ||g i ^ * DELICIOUS LARGE Nectarines 00 cl Detroit paint manufacturing company, is a “self-taught” Zionist who wrote a book in verse on the major events in Jewish history from Abraham’s time until the birth of Israel. Irwin’s first trip to Israel was in 1931, when he accompanied his father to the first Zionist Congress to be held in the Jewish State. He has since been here many times with his wife Joanna on Young Leadership missions. Each of their two sons, now aged 19 and 17, received a trip to Israel as their Bar Mitzva presents. “Those were our most memorable visits here, since you notice so many different things through the eyes of teenagers," Field recalls. When Field moved to Los Angeles to take business and finance courses at UCLA, he first became involved in Jewish communal life and entered the course that led him to the UJA general-chairmanship. He says he never finds it difficult to ask people for money. “I’m not asking for them to give their money away, but rather to invest it in their own futures. For giving to Israel and their Jewish community gives their lives dignity and pride, a feeling that they are part of a people.” Field recalls a recent UJA “Walkathon” in Los Angeles, where 15,000 Jews—children, parents and grandparents — marched long distances to get contributions from sponsors. The new general-chairman agrees that the best way to encourage UJA contributions is to bring Jews to Israel. That only one out of seven American Jews has visited since 1948 is regrettable, he says, but the UJA is doing its best to promote tours and disseminate informational material. He views the UJA as an instrument that has the unique ability of bringing together all Jews—wherever they are on the political, religious or ideological spectrum. Irwin Field There have been calls in local American Jewish communities to send less UJA-collected money to Israel and spend funds on local needs like schools, hospitals, old age homes and the like. Field insists that instead of cutting the pie differently, contributors must make the pie bigger. 00000 Q0Q0 DISCOUNT FOODS 3788 ROSWELL RD., N.W. ATLANTA, GEORGIA UAOJL CHOICE WHOLE BEEF I Tenderloins or Nrip Loins *289 FORMERLY FOOD RIIRT STORE HOURS: MON. THRU SAT. 9 AM-9 PM - SUN. 11 AM-7 PM PRICES EFFECTIVE JULY 21-23 iCMUHFI cucumbTcu Buy one. JKKL. Bel one Potato Chios REGULAR OR KING SIZE BOTTLES 8 PACK CARTON Coca-Cola, Sprite, Tab, Mr. Pidb P or Suoar Free Mr. Pidb PIUS USUAL DEPOSIT ON ALL BTLS Buy one carton. Get one carton- FHEE