Below is the OCR text representation for this newspapers page.

PACE 2t THE SOUTHERN ISRAELITE February « V PART FOUR PART FIVE 17. Not counting bank or national cards, such as American Express. Carte Blanche, Visa, etc., how many credit cards do you have for retail stores, department stores, or gasoline stations? [ ] Number 18. How long have you lived at your present address? I ] years [ J months 32 How many television stations do you normally tune in during a single day? Count all stations you may watch at all. •jf [ ] Number 1 33. How many radio stations do you normally listen to during a single day? Count all stations you may tune in at all. I J Number 19. 'Do you own your own house, mobile home, or condominium? [ J Yes [ J No 20 If yes, what would you say was the [ J Under $10,000 [ ] $10,000 - $t9,999 [ J $20,000 - $29,999 [ ] $30,000 - $39,999 [ ] $40,000 - $49,999 [ ] $50,000 - $59,999 approximate value? [ ] $60,000 - $69,999 [ ] $70,000 - $79,999 ( ] $80,000 - $89,999 [ ] $90,000 - $99,999 [ J $100,000-$149,999 [ ] Over $150,000 34. When your radio or television set is on, how would you rate your attention to the programs? Would you say your attention was... I ] Full? I ] Limited? [ } Scant? 35. Consider now your favorite television show. Do you recall what firm or firms sponsor it? I , ] Yes [ J No 36. When you are planning a purchase such as groceries, furniture, new Clothes, gardening needs, etc., where do you first seek information? [ ] Radio [ ] TV ( ] Newspaper [ ] Handbills 21. How many cars are owned by members of your household? [ J Number 37. If you could tell advertisers where you would prefer them to place their advertising to communicate best with you, would you suggest... [ ] Radio? [ ] TV? [ ] Newspaper? [ ] Handbills? 22. Of the above cars, how many were bought new? [ ] Number 23. Do you or any members of your household plan to buy another car, or to trade in any currently owned car in the next year? I J Yes [ J No 24. Do any members of your household own a motorcycle? [ ]Yes [ ] No 25. How much would you estimate your household spends each week for groceries? [ ] Under $29 [ J $70 - $89 [ ] $30-$49 [ ] Over $90 [ ] $50-$69 25. How often, on the average, does at least one member of your household •at Itr restaurants or drive-ins? .„. #».« ***4 -»*> [ ‘ J Once a week [ ] Three times a week [ J Daily 27. How often do members of your household attend movies? [ ] Weekly [ ] Monthly [ ] Seldom [ '"f^ever 38. Would you recommend that your friends read The Southern Israelite. { j Yes [ ] No If you wish, give written responses to the following questions for internal information at The Southern Israelite. 39. What suggestions do you have for improving the news coverage of the newspaper? t 40. How could the newspaper be put together better? Consider type faces t headlines, organization, etc. 0 28 Do members of your family have a checking or savings account? [ ] Yes [ ] No 29. How many banks and savings and loan institutions do members of your household carry accounts in? [ ] Number 30. Do any members of your household purchase any of the following for home consumption? ' YES NO A. Liquor: Bourbon, Scotch, Rum, etc [ ] [ ) B. Wine or beer till C. Soft drinks [ ] [ ) 41. How could we make the advertising portions of the newspaper more worthwhile for you? 31. Do you plan to purchase or does any member of your family plan to purchase any of the following during the coming year? ves nc A. Furniture, bedroom suite, lamps 111] B. Carpet or drapes > I ) { J C. Major appliance: Washer, TV, etc. (Ill D. Clothing, shoes - j j j ] E. Heating or air conditioning [111 F. Home improvement, insulation, garage, etc. j - j , G. Lawn & garden materials, equipment 1 1 1 1 / Please use the space below for any additional comments.