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PAGE 14 THE SOUTHERN ISRAELITE May 2, 1986 James S. Grien has been ap pointed general counsel for Stratton Industries Inc. Grien will report directly to the chairman and chief executive officer, Burton M. Gold. Grien graduated from the University of Pennsylvania and received his law degree from the Columbia University School of Law. For the past two years, he has been associated with the Atlanta law firm of Long, Al dridge and Norman. x northeast, inc. Office: 496-9600 CPAs evaluate franchise business opportunities Nancy Sachs 329-0726 Native Atlantans Nancy f> Glenda make the difference! Specializing in: Briarcliff Lakeside Northlake Henderson 4845 LaVista Road Glenda Alexander 634-3272 Howard Workman, presi- of Workman & Company Real tors was presented the Phoenix Award by the Atlanta Board of Realtors, at their annual Mil lion Dollar Club Dinner. The Phoenix Award recog nizes those members who have personally been responsible for the sales of real estate in excess of a million dollars each year for ten years. Workman has been a member of the million dollar club each year since he joined the organization in 1976. . He is a board member of the commercial council of the At lanta Board of Realtors, and on the advisory board of Dorey’s Office Guide. He is assistant treasurer of Temple Sinai and on the boards of Men’s ORT and Jewish Vo cational Services. Trust Realty Funding Inc. has announced the appointments of Howard Levy as vice president, Commercial Lending, and Mark Taylor as director. Commercial Financing. Levy, previously a vice president with Equitable Real Es tate Investment Management, will direct joint ventures and large loans through pension funds. Tay lor, formerly with E.F. Hutton, will be responsible for commercial lending and financing of income- producing property. rormer Atlanta resident Michael H. Shure, 28, has been named general manager of the new Hotel Villa Florence in San Francisco. Previously, he managed stu dent housing at the University of California, Los Angeles, the host residence for athletes par ticipating in the 1984 Olympics. He has also been associated with the La Quinta Hotel, Golf & Tennis Resort, Palm Springs, and the Hyatt Hotels Corpo ration. A graduate of the University of Georgia, Shure has been working in the hotel/restaurant business since age 12, while he was a student at the Lovett School. He is the son of Mr. and Mrs. Jerome J. Shure of Atlanta. BNAI BRITHS Nm MAJOR MEDICAL INSURANCE The "More For } our Monty " Plan That Gives You And Your Family: More Control: ■ You Choose Ttie Doctor ■ You Choose The Hospital ■ You Choose The Deductible ■ You Ye Covered Wherever You Go-When you travel or move, your protection goes with you. A lore Protection: ■ Up To 51,000,000 Lifetime Benefit a Dental Option a Ambulatory Surgical Benefits a Second Surgical Opinion Benefits Underwritten by rith'S' W)NY ) llin JL flHANClAl StRVtCfS B B Group Insurance I74C 1 YORK HEW YORK I0CI9 Available to B'nai B'rith members under age 65 and their families. We enroll new members For details contact: Dee Budnick Tues., Wed., Thurs. (404) 261-6669 Haya Kaufman of Merrill Lynch Realty has been elected to the Atlanta Board of Real tors million dollar club. She was also presented the Merrill Lynch Realty Rising Star Award for 1985, in recognition of outstanding sales achieve ment and service to the public. Mrs. Kaufman’s sales achieve ments exceeded $2.4 million in 1985. Mrs. Kaufman and her hus band have two sons. They are members of Congregation B’nai Torah. Business and Financial Business Briefs Norman Lee Plotkin Can Improve Your Life Norman Lee Plotkin, J.D., CLU, can improve your outlook not only on life insurance but also on disability income ...annuities...pension plans...estate planning. He’s one of Berkshire Life’s top agents. And for good reason. Financial counseling is something he’s extremely good at. as his many clients will attest. If you’re an executive, a professional, or anyone else who requires a sophisticated approach to financial planning, Norm Plotkin is a good person for you to know. A brief conversation opens up all sorts of possibilities... and there’s never any obligation. Berkshire Martin & Associates 200 Galleria Parkway NW—Suite 440 Atlanta, GA 30339 (404)955-3111 Berkshire Life Insurance Company Every day, two or three people call the Federal Trade Commis sion in Washington, D.C., to com plain about a franchise business opportunity. Some call before sink ing thousands of dollars into the business. Others are not as lucky. According to the Georgia Society of CP As, people who want to open a franchise should thoroughly in vestigate a company and know some basic facts about franchising before signing or paying anything. ’’Basically, a franchise is a mar keting technique,” says William * * * Jerusalem Ramada gets tourism award The Ramada Renaissance Hotel in Jerusalem was among those who received a “Most Distinguished Promoter of Tourism” award. The awards were presented by Israel’s President Chaim Herzog. The annual awards are given to establishments in Israel’s tourism industry to encourage greater par ticipation in the national effort to increase tourism to Israel Kirkman of the American Institute of CPA’s Small Business Commit tee. “The ‘franchisor’ supplies a product or teaches a service to a ‘franchisee’ who sells the product or service to the public.” The investor in a franchise re ceives assistance in locating the business and comprehensive mar keting information may be pro vided on the demographics of a proposed site or several sites. In addition the franchisee may also receive important information on pricing the product or service to be sold. The franchisee gets the benefit of national name recognition of a product and should have an easier time selling a proven concept. In return, the franchisor receives an ongoing percentage of gross sales from the business. Typically, the percentage is from two to 15 per cent, depending on the industry. While the great majority of fran chisors are well-run and legitimate businesses that comply with strict federal standards, a small number of offerings continue to cause problems. “Sometimes a new fran chise comes along and promises a lot to a prospective investor,” says CPA Kirkman. “But the franchi sor sometimes doesn’t follow through with the quality or the quantity of training, consulting or advertising that was promised. And the requirement that a fran chisee purchase certain supplies or raw materials from a franchisor can also lead to problems on occasion.” CPAs recommend that anyone interested in setting up a fran chise business carefully review all the documents that must be made available by franchisors. A 1979 Federal Trade Commission rule requires all franchisors to reveal how many times they’ve been sued by investors. If the franchisor pro jects earnings on your investment, it must substantiate the claims by telling you how many other fran chisees have earnings as high as they project. The franchisor must disclose its income statement and statement of changes in financial position. You may want to have a CPA review these documents to assess the fran chisor’s financial position. The above information has been supplied by the Georgia Society of Certified Public Accountants Inc.