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Page 24 THE SOUTHERN ISRAELITE November 7, 1986 Business Company honored by Fulton Arts Council by Richard Bono TSI staff writer Bob Silverman, president and chief executive officer of the Winter Construction Company, was presented the corporate pa tron of the arts award by the Ful ton County Arts Council Oct. 27 for the significant contributions his company has made to the Atlanta arts scene. As head of the Atlanta-based construction company, Silverman supported a myriad of arts pro jects in the metro area. His con tributions include: hiring a mar keting consultant for the Academy Theater, hiring a black choreo grapher from Los Angeles to work with the Atlanta Jazz Theater School and supporting the Center for Puppetry Arts. The Winter Construction Company, which does construc tion projects throughout the Southeastern United States, also originated and supported “Arts Alive,” and evening Silverman coordinated with Atlanta Ballet President Ken Hertz, where eight Atlanta performing groups staged performances on the same even ing. At the end of the arts-filled evening, cast members, art direc tors and guests gathered at the High Museum for a gala party to compare notes and share the ex perience. Silverman also developed “Hardhats for the ASO,” through which construction workers in the local construction industry gave $25,000 to the Atlanta Symphony Orchestra in 1986. Business was good at the Win ter Construction Company, Sil- iHarru Norman, realtors’ S*nce <930 - At Your Service. Promise. Brian Lawson Realtor Specializing in listing, marketing and selling residential property in Northeast and Northwest Atlanta. Office: 329-0188 Res.: 325-5588 ...The ONLY kosher style deli in Decatur. Featuring: • Catering for all occasions including Weddings, Bar/Bat Mitzvas with delivery available. • Meats direct from New York • No Party Too Big or Too Small • Platters by Bob Goodman Call Bob for any occasion • Open Breakfast-Lunch-Dinner 7 days a week 100 Ponce De Leon Place 377-7755 For Fast Take-out oourt House W Ponce De Leon vermantold The Southern Israe lite, “and we wanted to find some way to give back to the commun ities in which we build.” Silverman said that company executives decided they would give 10 percent of their corporate profits to the arts in the commun ities in which they build. He said Winter builds in nine Southern states. Silverman’s love for the arts goes way back. “I was raised in upstate New York and 1 used to hitchhike to Tanglewood when I was young to hear the Boston Symphony Orchestra’s summer concerts,” he said, adding that as he grew older, so did his interest in the arts. “I want our kids in Atlanta to be exposed to the arts,” he said. “I want Atlanta to be the magnet for the arts in the entire South east.” Bob Silverman thanks Arts Council. Israel’s first marketing agency “Most of our potential clients have little or no experience in direct marketing,” says Gil Gold- fine, “so our first meetings are usually ‘teaching sessions’ in which we explain the ABCs of direct marketing. Only then can we show the clients what we can do for them.” Goldfine is co-director of Macro/ Sell, Israel’s first and only international direct marketing agency. “We established Macro/Sell because Israel wants to encour age exports,” Goldfine continues, “and direct marketing is the most efficient way of testing and sell ing new products and services. “There are two or three other offices in Tel Aviv which provide mailing lists, mostly based on the Israeli yellow pages. But Macro/- Sell is the only Israeli agency to do international mailings, and to bring high professional standards to direct marketing.” Macro/Sell’s co-directors— Goldfine, Jeffrey Geri and Doug las Greener—bring their exten sive experience in advertising, public relations and direct mar keting into the new venture. Like similar, full-service direct marketing agencies in other coun tries, Macro/ Sell assists the client in planning a marketing strategy, and provides market research backup, creative services, mail ing lists, mailing and fulfillment BUSINESS VALUATIONS estate planning • stockholder disputes charitable gifts • taxes • esops acquisitions/divestitures • divorces Contact: Mitchell Kaye, C.F.A. (404) 973-6214 American Society ot Appraisers Vice President—Atlanta Chapter The Institute of Chartered Financial Analysts Court Testimony and I.R.S. Experience INSURANCE PLANNING Business and Personal Life • Group . Health • IRA Annuities • Pension Plans DAVID L. HALPERN 3575 Lenox Rd. Suite 700 262-2560 facilities, and follow-up advice on lists maintenance and enhance ment. Unlike agencies in other coun tries, however, Macro/Sell’s pri mary goal is marketing products and services from one country (Israel) to others. To accomplish this, the agency has established service contacts in the U.S., Canada, Europe, Australia and South Africa. “These are, of course, the major markets for Israeli products and services,” offeres Geri. “We are able to provide all the services needed to mount direct mail and direct marketing campaigns in these countries.” Since its inception only a few months ago. Macro/Sell has al ready handled direct mail cam paigns for the Moriah Hotel at the Dead Sea, Lahav Manage ment Seminars, Frank Meisler Studios, and “The Rogue’s” tra vel and cuisine guide books. “Project proposals have been prepared for several additional clients,” adds Greener. “And we are sending out a direct mail promotional package of our own to hundreds of Israeli companies with a high potential for direct mail success. “We’re optimistic that interna tional direct marketing will find a strong response in Israel. If we weren’t, we wouldn’t have started Macro/'Sell.” Although Macro/Sell deals with all aspects of direct market ing, its specialty service is direct mail, aimed at consumers or businesses. The offer may include one item or a choice of several, as in a mail-order catalog. Last year in the U.S. alone, direct mail sales and fund raising totaled over $ 115 billion. News & Reviews The Southern Israelite «rns