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FASHION & Beauty Style Profiles: A Rise in Black Fashion Bloggers By: Andrella Muffy Gaynor, Clark Atlanta University C’2015 Tamu McPherson, creator of all- theprettybirds.com, is a brilliant fashion photographer, writer, and blogger. The concentration of her work is street style. She has also been a contributor to many reputable fashion publications such as Glamour U.S., Haper’s Bazaar U.S., and Vogue Pelle to name a few. McPherson actually got her start with Glamour where she photographed street styles in Milan. McPherson was born on the island of Jamaica. She lived there for about six years until she moved with her family to New York City. McPherson currently resides in Milan, Italy where she lives with her husband and son. An educated woman, McPherson initially studied Literature and Rhetoric, at Binghamton University soon after she received a JD/MBA from Fordham Law and Business School. Shortly after her educational achievements, McPherson found herself wanting to dabble in the world of fashion, realizing that this is where her passion had always been. McPherson's inspiration spawns from her mother and aunt dressing her in various styles and dresses as a young girl. McPherson recalls this experience in an interview with Vogue magazine in 2010. McPherson's personality is that of a woman who knows what she wants not only in fashion, but also in life. She shares on her blog that she is a “simplistically idealistic, champion for the underdog, too ! sensitive at times and just plain human.” Her heart and ear are one with the street. This is evident in her success as a i street style photographer, which can be i attributed to her humble nature. Joshua Kissi and Travis Grumbs are known for launching the style blog StreetEtiquette.com. The popular denim company, G-Star had Kissi and Grumbs style their men’s lookbook for Spring/ Summer 2013. Kissi and Crumbs spoke with the website Hypebeast. com and said their blog was started out of “pure” boredom. Created right after the duo finished high school, the blog has been recognized by the London Times to be among the “40 Bloggers Who Really Count”. It has also been featured in many publications such as GQ and Essence. The Bronx natives connected themselves to the heart of their urban metropolis and decided to define the life styles that come with fashion for men. They are known for documenting fashions in New York but are not limited to just one city. Kissi and Crumbs have received accolades from all over the world and they continue to increase. The fashion style is a mix of cool and class. The duo’s curiosity of the world and where it’s going ignited the title “Street Etiquette”. In Nordstrom’s Men Styles Profile, the two speak about the title saying it tells their story. “Something that can be usually classified as bad, Street Etiquette is something that’s classified as good” said the duo. “It’s a representation of us and it is a positive representation.” The Glamazons blog focuses on black women’s fashion, their lifestyles and a bit of celebrity dash. Two young, fashionably hungry women trying to make it in the fast streets of New York City created the blog. They refer to themselves as Glamazon Jessica and Glamazon Andrea. Jessica, a suburban girl from New Jersey, realized that internships were not beneficial. She decided to take action and follow her dreams in fashion and journalism. Andrea, a Texas native, has a similar passion as Jessica. Graduating with a degree in Journalism, Andrea jumped right into the publishing realm after undergrad. The two collaborated their passions and started a blog that is progressively moving up in the fashion and lifestyle world. Brooklyn native, Louge’ Delcy started his career off in the competitive world of fashion by styling. He then moved to concentrating on blogging and photography. He did this to make sure he would always be employed. He also saw a gap online when it came to men’s wear. Louge’s blog is entitled Dapper Lou. It is a progressive menswear website that focuses on quality and style. He is a street style photographer that captures the essence of men from their perspective. Louge’s is also a writer for Essence and a notable stylist for Vogue.it and GQ. Barney’s New York and The Window Blog interviewed him and he gave a few tips for men’s fashion. One that stood out was “color is your friend not your enemy” which epitomizes his ideals in Fashion and Style. Barney's gave a visual of his trade work by saying “he knows how to take the chaos of the city and scope out only the best in street style.” The BluePrint SpelmanPaper@gmail.com Feb/March 2014 21