Newspaper Page Text
SUNDAY, JULY 5.
A Week With Bookmakers And Magazine Writers
The Wayfarers, by Mary Stewart
Cutting. New York. The McClure
Co. Price $1.50.
Ii Is not making too swooping a
statement to say that not one of the
many books that have come to this
desk this year makes a rnoro Inti
mate personal appeal than does this
titst. novel of an author, who has long
ago endeared herself to a wide pub
lic through the medium of her charm
ing short storlea that have been ap
pearing for some years now In all
of the leading magazines.
In the new book there are many
characters, and th'fc Is not. one of
them who Is lacking In an effect of
reality. They are all men and wom
en such as she Is accustomed to meet
every day never was anything more
convincing than the manner m which
they are Individualized but they as
sume a new and wonderful grace and
charm aa seen from Mrs. Cutting's;
point of view She never makes the
mistake of idealizing her heroes, or
painting to black her vllltans, Hhe
paints everyone as hs appears to her,
and her own viewpoint would seem
to Indicate that she had thoroughly
mastered the spirit of:
"There Is so much good In the worst
of us
And so much had In the best of us
That It 111 behooves any one of us
To talk about the rest.' of us.”
All of this makes it rather difficult )
to settle upon her hero, which may
possibly, after all, account for at least
a portion of the story’s extreme nat
uralness, for In real life there are
no such perfectly rounded heroes
If such a term may be pardoned ns I
those who In the Middle Ages came i
near convincing the generations com
ing after that they were a rare saints
and demigods strangely combined. As
the plot develops along some one of
Us many Intricate lines, our Interest
Is centered In first one personality ,
and then another. First it Ir young
married couple, whose affairs scent
of paramount Importance, and whom
we watch eagerly for ft development!
of a phase of the niHn’H character and
then for somethftig tn the woman !
that may or may not. he admirable j
but that Is always familiar because!
we have known something so strange
ly like it. in our own experiences of;
people or self. For Instance. "Lois;
had married her husband because of
the bright honor and force of charac
ter which attracted others, and he
cause of Ids compierlng love for her."
And yet we feud tn another pari
graph "Her husband hated to see her
cry. it Ailed him with a cold and un
reasoning wrath at which she blind
1-f wondered hut was forced to nr
crypt as a fact. She knew that she I
had broken up many happy hours;
by weeping Inopportunely.”
Now a less discerning writer than;
Mrs Cutting would have made the I
loving husband klsH away his wife's!
tears, and yet every woman knows!
that the average man Is more antag
onized by tenrs than by anything
else than It Ih possible to Imagine
Unerringly, she strikes the right note i
In her every description of the rela
tlons between husband and wife, here
showing them to ho more holy and]
Women, Their Work And Worries in the Ways of The World.
Love in n Cottage.
Oh, wilt thou go with nit' love.
Ami seek tho lonely glen?
Oh, wilt thou leave for me, love
The smiles of other men?
The birds are there, aye, singing
The woods are full of Klee,
And love shall there be flinging
His roses over thee.
And Wilt thou go with me, dear
And share my humble lot?
And wilt thou live with me, dear
Within a lowly cot?
- Perolval
City-bred folk are apt to think that
love In a cottage exists “only In the
atory books," Not so, by any means.
There has been a wonderful revival
In cottaße home life within the Inst
few years Thanks to the rapid ex
tension of electric railways through
the country. Isive's highway to Ar
cadla Is open to young married peo
ple, and many there be, even now,
traversing Its sunny length.
Sweet scented honeysuckle vines
nnd the crimson rambler roses are
somehow eternally associated with
cottHgcn and may be suggested as a
predisposing cause for lovers to seek
them, since seek them they certainly
do, and dream about them, If they do
not actually find them
Ask any young man hts Ideal of a
home for himself and a girlish
bride, and he responds quickly "Oh
a little house with vines over the
porch, easy chairs, a hammock and
jots of moonlight.”
Ask the same question of a Rlrl
she looks dreamv at once "Why, a
dear little home all overgrown with
roses nnd remote from flats flats are
ao very near everybody," she Inter
polates naively, ' with a flower gar
den and cut corners and stairways to
decorate and sunny windows for plot
ty dimity curtains Flowers are the
emblems of youth fair, fragrant,
fleeting -and lovers Instinctively seek
their poetic environment
KY>r s little while, also, a eottage
home Is about the widest range, of
household empire over which Inex
perienced minds and hands aspire to
•way the scepter of authority and re
•ponstbtllty In after years s mans
residence should reflect In some
measure his degree of wordly pros
perity The porch becomes a veran
da wtth columns amt a butler opens
the door The wife In choosing her
borne considers spacious proportions
iwr social entertainments just as
(ROOKS (REVIEWED
beautiful than anything in all the
world of love and lovers, and here
giving faithful pictures of the little
differences, the obtrusions of every
day cares and demands that enter
unavoidably Into everyone's life and
that require a nicety of adjustment
that, only those blessed with ah ideal
married happiness can understand
and make allowances for and honest
ly declare there Is nothing in them to
mar the real rapture of living such as
that, into which this particular man
and hl< wife eventually enter
But this married love is only one
of the many notes in life’s harmony
which tills master Interpreter of men
and morals strikes.
j here Is one sweet girl character
who has something In her that calls
for the adoration of many different
kind of men, and the effect she
creates In them arid that, they have
; upon her is all as Interesting as 't
;is realistic. No girl In a book ever
acted quite as Dosla did in regard to
these various suitors, but no girl
with her temperament, out. of a book
could have acted in any other way.
i She blunders and stumbles, and her
i mistakes aro such that there are
j some who never forgive hej, but at
heart she is sweet and sound, and in
| spite of all appearance to the con
trary she remains secretly true to
: the one ideal which at last is most
i miraculously- and yet, oh, so natural
| ly realized for her.
There are little children in the
book such as you and 1 and the next
one know and love, and each one cf
them has his or her appointed task
in the development of the story In
which, so great Is the effect of veri
similitude, everything seems to mat
ter so greatly, and the happy out
come of which becomes % so vital a
thing to the readers as well as to
the characters themselves. There
arc weak men In the [dot and strong
men, there are men who make us
smile and men who make us sneer
and there are women who are some
times weaker and sometimes stronger
than the men.
Crowded as the stage Is, there Is no
superfluous character. Kach serves
to Illustrate some especial point, each
to help round out the splendid clim
axes to which everything works up In
logical sequence. There is nothing
trlval or stupid in any part, and yet
the whole story deals with the little
things of life that suddenly we see to
big thlngH presented In such perfect
perspective that one, reading, must
fain confess that this most modern
of modern writers hns mastered, as
have few novelists of nnv age. the
(ongrutleg and to actual values of 1M 1
without which mastering no writer
Can be either sincere or convincing.
Jack Spurlock—Prodigal by George
Horace Lorimer, New York. Double
day, Page and Company. Price,
$1.50.
From the first moment that the
Prodigal introduces himself, acknowl
edging all his faults as well as beg
ging a little patience heeause of his
meaning so well, to the last para
graph in which he confesses that at
Ihsl he realizes what If means to he
a married man, lie holds the Intense
sympathy of the discerning reader.
the homestead stands for child memo !
lies and parental love, so the cottage !
became long ago the shrine of lovers' I
dreams, and It Is a sweeter, fuller
man and woman hood that from the
later years can look hack to days
when turning homeward meant to
i seek a cottage where Love alone
| flung wide the portal.
Cottage lif,. of the present day has
; lost none of Its romance, while It has
gained through modern conveniences,
| Immeasurably In comfort, and tho i
young man, even though ona mpdest
salary, need not hesitate to ask any
really womanly girl to share with
himself and love a cottage.
A Now Salad.
Something pretty nnd new In the |
| way ot salads for luncheon Is pre
pared In this way • I'ut some white
1 lettuce hearts ou a flat dish and lay
green 'ottno< leaves around In a rim? 1
on th"se latter lny alternate ohlom;
I pieces of pineapple and cream cheese
< xactly the same sl.t and shape,
i serve French dressing or mayonnaise
with It Another new sa’ad Is st'l'
simpler Arrange the lettuce, and
make a thin mayonnaise to pass yv ith
It; stir this full of finely minced can
i ed rod plm-’ntocn. The mixed fia
vnr Is v< ry nice Or have a salad
oi cooked cauliflower plmentoes; or
'ill pepper shells \rlth this, and set
Tho Duke of Argyll.
One of the best nnd most popular
governor generals of Canada was the
Marquis of Lome Few men have
had heller opportunities of storing
up Interesting experiences.
ihe reminiscences of this man.
known today as the Puke of Argyll,
have Just been published In this coun
try by Dodd, Mead and Company,
under the tltie "Passages From the
Past."
One of tho leading peers of Eng
land, whose titles alone occupy twen
ty four lines In "Who's Who." a son
in law of Queen Victoria, and a man
prominently connected with the Eng
lish government at home and abroad
for a lifetime, there have been few
prominent men and women In Europe
and America In the last half century
whom he has not known. Some of
the famous persons whom he recalls
in this volume of reminiscences, to
mention them at Haphazard, are
Wordsworth. Tennyson, Browning
Lord Brougham, Lord Duflertn, Ca
This is given him ungradgingl'y prin-1
cipally because he is so delightfully j
honest with himself and with every
body else, being as far removed from
the genius hypocrite as he is closely
akin to everything that is bright and
original and youthful and generally!
Irresponsive and Irresistible. His j
father, a man of millions, turns him
adrift because his pre-eminently well
meant actions never met with the
parental approval, and then he has all
sorts of vicissitudes because his good
Intentions and his highly admirable
If somewhat fantastic ideals of honor
never scum to combine to bring him
financial success. Naturally, how
ever, he is twice as interesting as he
would be If rolling in the wealth his
father had earned or if he did not
come in contact with all manner of
men and women in his somewhat fu- |
tile chase for the nimble dollar. Some :
of these men and women are well
worth knowing because they are lTr»
able and admirable. Others we find
worth while because they are at least
original In their methods of evil-do
ing. On the whole, they make an at
tention-compelling aggregation. Sec
ond only to Jack in interest is “Ma
jah Geo’ge Magoffin Jackson, suh, of
Bowlin’ Green, Kentucky, a soldier of
the late unpleasantness, suh; but
now of Fortune, or perhaps mo’ ac
curately, of Misfo’une." He and Jack!
have many exciting adventures to- j
gether and it Is he who eventually
brings about a reconciliation between I
the two hot-headed and stubborn j
Spurlocks.
The book Is not only interesting as |
a story, but is invaluable in its store j
of keen and bright observations on
j men and events. Mr. Lorimer's style
j Is as fresh and virile as it was in his j
! “Letters from a Self-Made Merchant
! to FJls Son,” and it is an inexhausti- 1
I hie supply of words new to the dic
! tlonery of Twentieth Century slang
; that he offers the interested public.
! Some of th ( . unique observations are
in the line with the following:
"Philosophy is pastime for the
prosperous; a poor man can’t afford
| it. No one but a John D Rocsefel
- ler could hand out such phrases as
Sweet are the uses of adversity;’ and
he wouldn’t really mean it unless he
was getting a rebate and the other
fellow the adversity.”’
The Prodigal’s landlady speaks:
"Money’s the only thing that talks
wilh me, young feller. It’s none of
my business how youse git it, hut
yottse have got to git It or get," which
; Htruck me as a pre.tty concise sum
ming up of the New York idea.
"It's a bad habit to get people into
the way of exp ctlng anything, es-
I peclalty .Jjk ley, at a certain time.
! For, when '\ey don’t get it, hey are
disappointed, and J hate to cause
| pain."
| “It's a curious thing but a fellow
i who’s tmen a l.heral spender finds
it awfully hard to borrow when he
I goes tir ke. I suppose his friends
i arc afraid he’ll waste it."
'
t Vera the Medium, by Richard Hard
ing Davis. New York; Charles
Scribner's Sons. Price $1.50.
| As unlike as possible anything Mr
vour. Garibaldi, Gen. l.ee, Gen. Grant,
Seward. Longfellow, Bismarck, Em
peror William I. Victor Emmanuel,
Emperor Francis Joseph, Mr. Glad
stone, Louis Napoleon and Eugenie,
Disraeli. Queen Victoria and the royal
family, of course, and others too
numerous to mention.
Potting of Plants.
Knowledge of how and when to re
pot plants is apt to be very vague.
If you have quite small plants in
very large pots they will not (lout
ish. as the soil will become sour and
soggy. Many reason that small pots
are a mistake; that small plants in
the open ground do not have their
roots confined In any manner. The
truth Is plants need air for their
roots as well as their tops. In the
garden they procure it by having fre
quent hoeing and bv nature’s method
of opening the earth and making It,
to a certain extent, porous.
In pots just a little larger than the
hall of roots plants grow the best,
for the roots seek the edge of tho
pot at once for air. The best plants
are always those that have been
started In small pots and then repot
ted as the plants grow, each time
using one size larger pot.
It Is better to ibki such a sickly
plant out of the large pot, shake
nearly all the soil off and repot it
again In a pot of stiltnble size You
•will find that It will show signs ot
returning vigor In a very short time.
Yet whenever a plant seems to be
turning it should he examined to see
If the pot Is not too full of roots, and
If so It should he repotted In a sire
larger |>ot to ascertain the condition
of the roots Never take a table
knife and cut around the pot. as many
do. but simply turn the pot unslde
down, place your hand under the soil
and give the edge of the pot a rap
on the table and the whole ball will
leave the pot.
In uprooting never leave the soil
too wet, as It will pack too hard. Al
ways leave room for water by not
tilling the pot level to the brim with
soil. I*enve at least half an Inch for
water In unpotting do not break
the earth from the plant at all, but
put the whole hßll In the new and
larger pot and then fill In around It
with the fresh soil, pres* firmly nnd
then follow with a good soaking of
water to settle It welt. Bv noi dis
turbing the roots In repotting the
THE AUGUSTA HERALD.
WITH JULY MAGcAZINES
What’s in McClures.
Three striking and powerful dis
cussions of great questions make the
July McClure’s an especially import
ant number. Samuel Hopkins Adams
treats, in the opening article, of the
appaling loss of life due to the lack
of sane methods for the protection
of the health of the American pub
lic. Judge McKenzie Cleland in a
statement of his judicial experience
in Chicago, shows the extraordinary
sucess of a new plan for dealing with
city criminals, which he inaugurated
in that city. Arid Will C. Barnes
gives a fresh and vigorous character
sketch of Gifford PincUot, and his
fight to preserve one of our chief na
tional assets. Ellen Terry continues
her charming record of her Ameri
can impressions, and the reminis
cences of Carl Schurz picture the
final downfall of President Johnson.
The fiction includes "The Heritage
of Ham,’’ a haunting tragedy of mill
tary life In the Philippines, and “The
Singer's Heart," an appealing story
of stage life by Harris Merton Lyon.
Josephine Daskam Bacon contributes
one of her sketches of child life and
Joseph Blethen tells a novel and
striking Indian story, of a new tpye.
Mary Stewart Cutting’s notable nov
el, "The Wayfarers,” is concluded in
this number.
Photo-Era For July
With the July issue Photo-Era be
gins its twenty-first volume. It ap
pears in a new dress consisting of
two tones of gray, the effect being
harmonious and in very good taste.
The principal feature of the current
number is the work of the Buffalo
Camera Club, one of the foremost
photographic organizations in the
East, 'there is a wealth of beautiful
illustrations showing what the*
camerists are doing and a critique of
Davis had previously written “Vera
the Medium,” is yet characterized by
a great deal that makes Mr. Davis’s
work stand out Irom that of other
modern fictionists with a marked dis
linction and charm. The centra! fig
ure is a young girl whom force of cir
cumstances have thrown into her
strange calling and who is determin
ed, out ol gratitude to those for whom
she works and out of a natural de
sire to do everything well, to per
form her alloted tasks as medium so
faithfully that she obtains results as
tonishing even to herself. She does
not realize the Indignity, to say noth
lug of the debasement, of her posi
tion until she sees the whole thing
through the eyes of the man who
loves her and who hates her work.
The story is full of dramatic sur
prises, and holds the interest partly
for this reason and partly because it
was written by one who so well
knows how to write, but both the
:home and the manner of its devel
opment seem lust a little below Mr.
Davis’s accustomed standard, and the
whole thing would seem rather futile
if it were not lhat it serves the very
excellent purpose of dlsgusMng the
average reader with everything per
'aining to this particular kind of
I spiritualism.
plant never wilts and goes immedi
ately to making new roots and tops.
You will always find plants in the
best condition of health that are fre
quently wash-td. The leaves act as
a breathing apparatus for the plan:,
and anyone can easily see that to
neglect, the cleaening and allow the
dust to gainer in the foliage is very
detrimental. Wash all your plants at
least once a week with tepid water
and a soft sponge, and between times
spray them with clean water. Plants
are greatly benefited by being fre
quently changed about. It exposes
the different parts of the plants to
the light. We do not mean simply
turning the plants around, but would
suggest a complete rearrangement of
the window at least once a week, it
is a great hel|t to plants, as they are
as much benefited by a change as we
are ourselves.
The morning is the best time to
water plants indoors. Out In the
garden the evening is preferable.
FIFTY THOUSAND AMERICANS POUR
YANKEE GOLD IN LONDON’S POCKETS
LONDON Never have the people
of London felt as thankful to Amer
icans as at th ( . present moment for
the unprecedented Influx of visitors
from the other side of the pond,
'vhtch surpasses anything ever seen
here since the year of the coronation
has put an end to the worries of Lon
don trades people who had feared
that the hard times In America should
deprive them of their best customers,
but If times are hard In Amerca they
certainly do not seem to have affect
ed the Americans who have come
here for the season.
It Is calculated that there are at
the present time more than 50.000
Americans In London and these are
nearly all people of wealth who In
sist on having the best of the land,
In fact there Is one case reported
where a certain American complain
ed because he thought his hotel bill
was to small for his social prestige.
A young American who had been
stopping at one of our most fashion
able hotels for three days asked for
hla bill. It amounted to 30 pounds
Conducted
BY ELLA B. ARGO
the pictures by Phil M. Riley. Other
articles of interest to the practical
worker ar e "Making Enlarged Paper
Negatives," by George C. Elmber
ger; "The Card Index Applied to
Photography," by W. A. Boughton,
"Photo-Micrography with Simple Ap
paratus," by Wm. S. Davis; "Adapt
ing to Negatives,”
by Phil M. Riley, and "Enlarging on
Gaslight Papers for Reproduction,"
by E. F. Keller.
“Success.”
In the July number of “Success
Magazine" Michael Williams discuss*
es the body’s power of resisting dis
ease, under the title of “Our Billions
of Invisible Friends.” E. S. Maf
tin’s article, “Th e American Girl Out
of-Doors," is illustrated by Charles
Dana Gibson and Francis Day. Sam
uel Merwin concludes his series on
the opium evil in China with an ar
ticle entitled “Great Britain —the Foe
of Reform.” W. G. Fitz-Gerald de
scribes elephant-hunting in East Afr
ica, and Will Irwin tells about clair
voyants, under the title, “The Easiest
Money There Is.”
The subject of Orison Switt Mar
den’s editorial Is “Expect Great
Things of Yourself.”
The stories of the month are .“The
Uncertain Heart,’’ by Elliot Flower;
“Makin’ Me Fadder Enjoy,” by Ern
est Poole; “Bill and the Magic Cor
al,’’ by John Fleming Wilson; "The
Cloth of Her Country,” by Alfred Da
mon Runyon, and "Lentala,” by W.
C. Morrow.
There are poems by Edmund Vance
Cooke, called “The Scapegoat,” and
“An Apology for Baseball.”
The July Atlantic.
The July Atlantic opens with a
timely discussion of the wasteful and
illogical method the government em
ploys in dealing with the question of
public lands. Seth K. Humphrey
asks and answers the pertinent ques
tion, “What Is the Matter with our
Land Laws?"
Professor A. S. Isaacs o£ the New
York University writes a telling pap
er on “The Jew and the Currents of
his Age." He vigorously combats the
common impression that the Jew is
intellectually out of sympathy with
modern thought.
Hollis Godfrey contributes another
of his popular scientific studies un
der the title, “The Air of the City.”
He points out the dangers from
smoke and dust and other easily pre
ventable hazards of city life.
Much has been written of the re
cent commercial development of Jap
an, but it has remained for K. Asa
kawa to write a suggestive and illum
inating paper on ’ Literature and So
ciety of New Japan.” The changes
In the intellectual life of the Island
Kingdom have been quite as wonder
ful as its military and commercial
growth.
This issue contains two descriptive
papers of unusual quality. “Fresh
Snow on La Grivola,” by W. S. Jack
son is a quique transcript of Alpine
experiences. “Round the Horn.” by
Captain F. H. Shaw, is a picture
sque account of the voyage of a sail
Ing vessel of an earlier era.
I Never water plants in the window
unless you see by the conditions of
j the soil that they need it. Some,
j when they water plants, wet every
thing in the window. This is wrong,
unless all are dry. Look carefully
over them and pass all unless they
really need it until next day. Be
sure and look your plants over each
day. If they seem dry fill the pot
to the brim with water, so that the
whole plant will be well soaked, and
then you may not have to repeat the
operation for several days.
Plants that are very full of roots
will always dry out fast and generally
need watering daily. If your plants
seem to take a long time to dry out
It Is a sign of the presence of worms
in the soil. In this ease let the plant
become quite dry and then water with
weak limewater, and at the same time
take a stick and open the hole in the
bottom of the flowen pot, as the
worms are apt to clog it shut.
or about $l5O. The American looked
at the blil for a moment and then
walking over to the desk said: “There
must be some mistake, this bill is
not correct."
The Items were carefully checked
and the clerk handed the bill back as
surlng It was absolutely correct.
' No, It cannot be,” came the unex
pected answer, "1 have much more
money than that.”
It is not only the hotel keepers who
are Jubilant because they have fig
ured out that this season will put at
least five millions of dollars into their
pockets, millners and dressmakprs
are also reaping a golden harvest.
Not for many years has there bqen
such a rush of orders and hundreds
of new hands have been engaged to
meet the unusual demand for hats
and gowns and nearly everything or
dered Is of the most expensive kind.
The number of American ladles who
are ordering the new dlrectolr gowns
Is surprising and shows that the
fashion will rapidly become popular
ou the other side.
The A B t and X Y Z of
Advertising
A SERIES OF TEN TALKS ON
ADVERTISING written by Seymour ■
Eaton of Philadelphia for the readers J | a
of THE AUGUSTA HERALD.
A story is told of a prisoner who called the judge
a fool. The judge fined him $lO. He paid the fine
but asked: “Do you fine people for thinking, your
Honor? The judge answered in the negative.
“Well,” he said, “I think you’re a fool still-”
If I should print my personal opinion of some
big advertisers like as not I’d get fined; but it is
perfectly safe to think.
If a traveler came to you and talked of the stuff
which his house prints as advertising you would
put him down at once as an idiot.
The talk is unnatural; sounding brass and a
tinkling cymbal; unreal, insincere, dead. The reader
feels that it isn’t the advertisers who is talking;
that there really isn’t anybody talking; that the
words are just printing.
Good advertising is good talk; the frank honest
kind that convinces.
An advertisement of one hundred words should
make the reader think five thousand words; and
herein is the whole secret of good copy. It isn’t
what you say that counts but the chain of thoughts
which your advertising creates.
The more you fuss over your advertising copy the
poorer the result. It isn’t a job to stutter about or
to apologize for or to burn midnight oil over. If
you want to talk to the reader of the newspaper as
you talk across the counter to a customer.
Two Irishmen chased a wild cat up a tree. Pat
went up to shake him off while Mike remained be
low to catch him when he fell. Both were success
ful, but Mike and the wild cat were soon in a rough
and tumble scrap below. Pat called out, “Shall Oi
come douwn an’ help you howld him, Mike?”
“Naw! Begorra, come douwn, Pat an’ help me let
him gc.” .. '
Advertising is a wild cat up a tree. Once you
haven shaken him off the problem of “letting go”
is quite as difficult as the problem of “howlding
on.” But what you need in either case is nerve; and
a reasonable assurance regarding the future.
It rarely pays to splurge. Make your appropria
tion deliberately and carefully. Prepare good copy.
Advertise continuously; every day or at least every
other day. Your store is the seed plant. The
advertising is the rain and the sunshine. You can’t
rush the growth. It may take weeks or months to
produce flowers or fruit.
Seymour Eaton.
—P. S.—Talk No. 2 will he published
in The Herald on Monday.
j DO YOU WANT TO
! make or lose money
I ——Mil—
I THIS SUMMER?
THERE Is no good reason for any “summer dullness’’ In
I the stores of this city. That’s a strong statement.—but It’s not
I nearly so strong as the one to follow.
I No store In this city ever suffered from summer dullness
that was not directly traceable to its advertising policy—that
was not INEVITABLE on account of its advertising policy.
I This is a strong statement—but not so strong as the one to follow.
I You—if you who read this are a merchant in this city—
HAVE THE ABSOLUTE POWER TO DECIDE WHETHER,
during THIS summer, YOUR STORE SHALL LAG AND LOSE
GROUND, through ENCOURAGING THE NON-BUYING HABIT
IN THE PEOPLE—or shall keep as busy as in the so-called
"busy seasons.” You decide the matter one way or the other
when you decide on how much or how little you will advertise
t during these summer months.
I To really "gain ground" at a time when some stores are
lagging and falling back is not only possible—lt Is an aspiration
worthy of an energetic merchant—worthy of a man who has the
I habit of accomplishing hts purpose.
If You Wish Your Advertising
to Reach the Most People, Use The Herald
READ HERALD WANT ADS
SUNDAY, JULY 5.