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“Tigi:mania” captures
the imagination of the world
Some call it iroi y. Others sim
ply refer to Tiger Woods capturing
the coveted green jacket at the
Masters, in the same week that
Major League haseball hall-of
famer Jackie Ro?inson made his
debut with the Brooklyn Dodgers
50 years ago, a comforting style of
poeticjustice. Wl}lfxtever your per
sonalfeelings onTiger’s victory at
Augusta National, one thing s for
sure: the often highbrow sport of
golf will never he the same, and
yes, you can thank Tiger Woods for
the forthcomingevolution.
Just asJack Johnson, Joe Louis,
Muhammad Ali,Jackie Rebinson,
Hank Aaron, Lee Elder, Charlie
Sifford, and other minority sports
icons before him, Woods is being
thrust into a limelight that actu
ally transcends the accomplish
ments the 21-year-old has been
able to attain on the fairways and
putting greens .of the world.
Robinson, by shattering Major
League baseball’s shameless dis
criminatory policies, served as a
beacon ofhope for millions of Ameri
cans—if you can dream, you can
certainly achieve any accomplish
ment that you set your sights on,
regardless of sex, financial status
orethnicbackground.
Although Woods is quick to cor
rect those who would label him
only as African American and not
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properly recognize his
multicultural background, Tiger
does and will forever serve as a
vital role model for African-Ameri
can youngsters in a huge way.
Hopefully over time, Woods will be
able to embrace this role with the
vigor and momentum needed to
take on the requirements of being
arole model in the 90s.
What’s next in the Tiger
Woods saga?
The real delight for sports fans,
over the next twodecades, will be
watching the talent level of this
six foot two-inch, 185-pounder
& & J
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Sports
expand and developinto legend
ary proportions. How good will
Tigerbe five years from now? No
one knows, but if Earl Woods’
predictions are correct, more
records could crumble on the PGA
Tour in the wake of Tiger’s roar.
The elder Woods believes his son’s
drive will get longer and his focus
and will to win will become more
acutein the years to come. That’s
a scary thought when you con
sider that at 21, Tiger already
has shown maturity far beyond
his years.
Inthe areaofendorsementdeals,
Woods won’t have to tell anyone
“Show me the money!” Nike signed
Tiger to a 40 million dollar adver
tising deal right after he turned
pro, and the pundits scoffed and
chuckled. Now Phil Knight and
his Nike corporate machineis pre
paringtoreel inbillions, all thanks
to Tiger’s success. Kidseverywhere
now proclaim to want to be like
Mike and Tiger, and that means
more sales in the apparel depart
ment for the masters ofthe swoosh.
Imagine the millions of dollars in
free network air time Nike has
received since Tiger signed on to
represent the company. During
the Masters alone you must have
seen Tiger and the Nike emblem a
few thousand times during the
four-day telecast on both the USA
2-7 PM - Weekdays
Network and CBS. Actually,
Tiger’s agent should demand an
immediate conference with the
Nikerepsin Oregon torenegotiate
an improved compensation pack
ageinthe neighborhood of perhaps
100 million or so, plus the develop
ment of Tiger’sown line of apparel.
Sales throughout Asia alone would
elevate Nike into a new marketing
stratosphere. Imagine anew “Little
Tiger” doll set to take on the better
known “Lil’ Penney” in the toy
stores across America. I can hear
the cash registers ringing up sales
right now for the next Christmas
season.
With all the additional fame and
fortune headed Woods’ way after
his Masters victory, one must won
der if his focus for the game will
sufferin the future. Will Tiger get
toobogged down with promotional
events, commercial shoots, VIP
parties, movies and award dinners
to have time to truly expand his
game? Will winning too early quell
his thirst to be the very best in
history? How exactly will fame
and fortune change this golf
phenom? No one truly knows the
answers, no one that is but Earl
and his only son, Tiger. The fans
areleft to wait, wonder and marvel
atthis emerging sports superstar.
Eldrick “Tiger” Woods, welcome to
the big time!
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195/70/Rl3 42.98
195/70/Rl4 45.23
205/60/Rl3 46.43
205/70/Rl4 47.48
215/60/Rl4 50.99
215/65/Rls 54.38
215/70/Rl4 49.99
215/70/Rls 51.19
225/60/Rl4 53.65
225/70/Rl4 52.24
225/70/Rls 53.91
235/60/Rl4 56.53
235/60/Rls 57.83
235/70/Rls 55.22
245/60/Rl4 58.99
245/60/Rls 60.92
255/60/Rls 62.75
255/70/Rls 60.73
275/60/Rls 68.71
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185/70R14 479
195/70R14 3658
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UP TO 80,000 Miles AB
175/50R13 69.95
175/65R14 4643
185/60R13 4243
185/60R14 487
185/65R14 4899
185/65R15 5095
195/50R15 59.99
195/60R14 46.17
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195/65R 14 4795
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205/50R15 6133
205/55R15 7595
205/55R16 9%
205/60R 14 5239
205/60R15 4936
205/65R15 4486
215/50R13 6599
215/60R15 5199
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225/50R15 65.76
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225/60R15 53.4
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245/50R16 83.95
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