Newspaper Page Text
Twins design People of Colour products
By Regina Lynch-Hedso=
Special to AUGUSTA FOCUS
ATLANTA
When Sheila Williams was born,
some 35 years ago, so marked the
delivery of a creative activist. Two
minutes later, her identical twin
sister, Cheryl, followed. Since then,
the inseparable pair have tag
teamed to improve the quality of
life for all, through creative ex
pression. “We’ve been sketching
together since we were five years
old,” says Cheryl. “Iwon’t deem us
child prodigies, but we’ve been gen
erating images that impact the
world we live in for a very long
time.” /
After obtaining their under
graduate degrees in architecture
from the University of Tennessee
at Knoxville, the two separated
briefly to further pursue their edu
cation. Cheryl acquired her
Master’s of Science in Civil Engi
neering with a concentration in
construction management, while
Sheila obtained her Master of Di
vinity with a concentration in li
turgical arts. Later, the artists
again joined forces, and today they
co-own Vision - 2 - Design. With
branches in Atlanta and Nash
ville, the company offers a full
range of services from conceptual,
graphic, interior, architectural and
urban design to strategic plan
ning, projectmanagement and fea
sibility studies. A combined ap
proach that’s ethical, ecologically
sound and holistic pivots the part
ners to nationwide success.
With barely a year in business,
Vision - 2 - Design has launched
universally appealingclip art book
lets that fill a void in the graphic
design industry. People of Colour
Illustrations: A Clip Art Booklet
featuresillustrations of multi-cul
tural people at work, church, school
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Cheryl Williams (front) and identical twin
sister, Sheila (batk) make up Vision - 2 -
Design, the producers of People of Colour
clip art books. :
and play. The highly sought-after
life-style images depict people of
color from North America, South
America, Afriza, Asia and the Car
ibbean. The sisters say that the
idea hit as a result of witnessing
clients who could not afford the
cost of having customized images
drawn to represent people of vari
ous hues, and after pinpointing
shredsofimagesthatinadequately
portrayvarious cultures.
Peopleof Colour Illustrations is
described as a step above clip art,
rendering high quality, hand
drawnimages. Featuring approxi
mately 80 images perbooklet tobe
clipped by hand or scanned by
computer for insertion in any roy-
Business
alty-free printed me
dia, the ever-positive
images are presented
at 100 percent, 75
percent and 50 per
cent reduction and
enlargement. The
sisters’merged artis
tic talents produced
four booklets that
capture varied
artforms from line
and tone drawings,
to realistic and ab
stract renditions of
people of color. Over
SIO,OOO worth of
graphic design and
illustration services
are captured in each
booklet, which retail
for just under S2O
each.
The innovative
product has received
phenomenal patron
age from book and
art supply stores,
churches, corpora
tions, printers, small
businesses and
school systems, who utilize the
imagesin brochures, catalogs, di
rect mail pieces, signage, reports,
newsletters, and newspapers. Cur
rently, the sisters are planning to
produce People of Colour Illustra
tions in CD Rom form, due to the
overwhelmingresponse tothe prod
uct. The projected gross revenue is
$200,000,000, based on a market
buying power of 3.5 to 4 million
potential customers.
Behind each carefully hand
crafted image exists an even deeper
message and goal. A percentage of
proceeds from People of Colour
Illustrations will fund Sanaa Vil
lage: Quality of Life Complex, an
urban/rural community healing
and redevelopment cooperative for
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601 Seventh Street - Augusta, Ga 30901
(706) 722-3521 Ext. 514
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environmental and cultural jus
tice. On 200 acres of sprawling
land, located outsde Nashville, the
sisters are fertilizing their dream.
Sanaa (Kiswabhilli for art and cre
ativity) Village will be a rural com
munity with urban satellite offices
that offer people from all walks of
life teaching and hands-on oppor
tunities on how to simplify, sur
vive and thrive in relationships,
home, work and family. The Will
iams christen the village as anon
profit community and center dedi
cated to the research, teaching,
serving and building of sustain
able skills for those displaced by
corporate downsizing, transform
ing due to retirement and emerg
ing welfare families.
In recent years, a nationwide
trend of planned communities are
springing up in the mountains of
North Carolina, Tennessee and
Virginia—but few are blueprinted
for people of color. The sisters’
village will offer an intentional
community that teaches forgotten
arts like basket weaving, quilt
making and planting vegetables
as a foundation for the develop
ment of entrepreneurial and sur
vival skills. The old proverb, “If
you arebuilding a house and a nail
breaks, do you stop building, ordo
you change the nail” comes first
hand to the creative visionaries
who say they were reared on the
land.
The twins’ united abilities and
innate creativity has landed par
ticipation on project teams with
such mammoth-sized projects as
10 home renovations for HUD,
office plans for Meharry Medical
College, project feasibility and de
sign for Home Depot, construction
management for Sheraton Hotel,
venue planning for the Atlanta
development, and renovationsand
expansions of schools and churches.
BLACK ENTERPRISE FOUNDER: :
Racism still strong
in corporate America
By Maggie Jackson
AP Business Writer
NEW YORK
Earl G. Graves took a water glass
and gently pushed it toward a visi
tor.
“It’s half-filled,” said the founder
and publisher of Black Enterprise
magazine. “We can’t rest.”
Graves spoke bluntly of racial
progress in America Thursday
evening as he kicked off a 14-city
tour for his first book How to Suc
ceed In Business Without Being
White.
“I’m on the board of an automo
bile company, and my father
couldn’t even afford to buy a car,”
Graves said before a party for 1,000
friends and supporters at a hotel.
“But we can do better.”
When Graves started Black En
terprise magazine in 1970, there
were only 45,000 black-owned busi
nesses in the country.
Today the magazine has a circu
lation of 300,000, while 621,000
businesses are black-owned — an
increase of 46 percent just since
1987. The top 100 black businesses
have annual sales of more than sl2
billion.
Still, blacks —who comprise 12.6
percent of the population — make
up just 6.9 percent of the ranks of
executives and managers, accord
ing to the Bureau of Labor Statis
tics.
In his book, Graves paints a vivid
picture of what it’s like to be black,
successful, well-known and yet still
suffer daily condescension and dis
crimination:
B Just recently, he met with a
national advertising client who told
him, “In my business, black people
43 Years!
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AUGUSTA FOCUS APRIL 24, 1997
are still considered svartze —
niggers — and in order to do busi
ness with us, you are going to have
to overcome that.” Graves didn't
name the client.
B Graves once couldn’t sell his
remodeled and newly landscaped
house in an affluent New York City
suburb for a year. At a friend’s
suggestion, he took down all family
pictures and avoided the house
when it was being shown so that
buyers wouldn’t know the owners
were black. In a week, the house
was sold.
“For African Americans, the
struggle goes on in spite of all we
have gained,” he writes. “It’s not a
matter of whether my grandchil
dren will be called ‘nigger.’ It’sonly
a matter of when ...”
Despite the gravity of the prob
lem, Graves said he always consid
ered race “a nuisance factor” in
business. He didn’t let racism keep
him down yet never lost sight of
blacks’ struggle for economic gains.
That’s one reason for his success
in a white-dominated business
world, said Maurice Cox, vice presi
dent for corporate development at
Pepsi-Cola Co. andabusinessfriend
of Graves’.
“Few people could say the things
he says and maintain the level of
credibility that he does,” said Cox.
“This is the book we’ve all thought
about, but didn’t have the insight
or courage to write.”
For blacks who want to succeed
in business, Graves advises keep
ingbusinessfirst. “You won’t make
it if you go into every sales presen
tation or job interview feeling you
have to convince people that Afri
can Americans are wonderful
people,” he writes.
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