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MAY 1,1997 AUGUSTA FOCUS
Business owner writes unusual guide
What is the most important
thing that a successful African-
American business person can do?
They can share the wealth. Not
the money but the knowledge. Ev
erybody wants to know how suc
cess is achieved.
More and more business people
are talking about their success in
books. John Johnson ofEbony fame
did it. Earl Graves of Black Enter
prise did it. Both Richard Lewis of
the Sara Lee Company and
Stedman Graham, Oprah’s fiance,
have done it. The readers of these
books can learn many success tech
niques to duplicate for success in
their own businesses.
Angelita Moreno-Jones, founder
and CEO of Eastern Personnel Ser
vices, Inc. (Cincinnati, Ohio) has
joined an elite team of } usiness
people who reach back to help oth
ers. After ten years in business
and overcoming numerous ob
stacles to grow her business to
three locations, Moreno-Jones has
something tosay. She has written
abusiness development guidebook,
“Outside the Box” An Unusual
Guide for Business Owners,
(Kehori Publishers, ISBN 0-
9637441-5-1) to benefit both the
emerging and seasoned business
Classes offered for businesses in Augusta
Three courses to assist experi
enced and start-up firms with Inter
national Trade will be offered in May
and Juneby the University of Geor
gia Business Outreach Services/
Small Business Development Cen
ter and the Metro Augusta Cham
ber of Commerce. Registering for
the courses should be completed one
week prior to the course start date.
Call the office at (706) 737-1790 for
more information. Also, special ar
rangementsforthehandicapped will
be made ifreported in advance.
Identify World Markets for Your
Products will be offered in May.
Find out whether your product is
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Angelita Moreno-Jones, author of“Ovtside
the Box”” An Unusuval Guide for Business
Owners
owner. The book shares some of
the unusual but practical and pow
exportable. Analyze and select your
best target markets with the help of
a case study. This course begins
May 22 from 8:30 a.m. - 12 noon.
International Marketing will be
offered in May. Identify all your
costs involved in exporting to find
out whether you are price-competi
tive. Learnhow torespond to foreign
inquiries with a pro-forma invoice.
This course begins May 27 from 8:30
a.m. - 12:30 p.m.
Export Logistics will be offered in
June. Learn how to deal with the
process of shipping your products
and make sure you get paid. Mini
mize your credit risk with Letter of
CLOSE MORE SALES
SALES SUCCESS INTERNATIONAL
PRESENTS
TOM HOPKINS
HOW TO MASTER THE ART OF SELLING
MAY 22,1997 ¢ 1 PM. TO 6 PM.
SHERATON COLONY SQUARE
Let Tom teach you how to:
*Generate more NEW clients and more NEW business
o Establish rapport immediately and help your clients to like you and trust you
* Ask the right questions with a non-sales type of approach to assess your clients’
needs
oStructure your presentation to move your clients to say YES
eUnderstand and learn to love objections
» Ask for the order with confidence and apply concise plan of action
*Develop a dynamic resource of more business through follow up
TO REGISTER CALL:
1-800-466-8995
Business
erful strategiesthat
contributed to her
success. :
Moreno-Jones, a
graduate ofthe Uni
versity of Washing
tonstarted herbusi
ness after the com
pany she worked for
down-sized her out
ofajob. Determined
to never be in that
predicament again,
she tock a leap of
faithand started her
personnel and train
ing support services
businessin 1987. “It
has been a struggle
alltheway,”shesaid,
“but I have never
looked back.”
“Working harder,
by itself, will never
give the African-
Americanbusiness
owner the success
they want,” said
Moreno-Jones.
“They must work
harder, and
smarter, and different to overcome
all of the obstacles they will face. In
Credit and other payment alterna
tives. This course begins June 5
from 8:30 a.m. - 12:30 p.m. -
Costis $99 for all three classes or
$39 each forindividual classes, with
a discount for Chamber members.
Call the University of Georgia
Business Outreach/Small Business
Development Center at (706) 737-
1790 for more information. Space is
limited so please register early.
Also, three courses to assist pro
spective and active small business
persons will be offered in May.
Starting Your Own Business will
beoffered twotimes, May 8 and May
27 at 6:30-8:30 p.m. This two-hour
MANAGERS
CALL TODAY AND FIND OUT HOW YOU CAN QAULIFY TO
RECEIVE ONE OF TOM'S VIDEO TRAINING SESSIONS
A $195 VALUE
ABSOLUTELY FREE!
1-800-466-8995
business, that’s called beinginno
vative, or thinkingoutside the box,
thus the title for my book.”
“Outside the Box” An Unusual
Guide for Business Owners leads
readers through challenging busi
ness scenarios and helps them de
velop innovative solutions. Itis a
hands-on guidebook and each sec
tion contains written exercises to
reinforce the readers’ comprehen
sion and commitment to do more
than they have been doing. Some of
the business strategies suggested
in “Outside the Box” An Unusual
Guide for Business Owners are:
¢ Every business is selling some
thing. Know what you are really
selling and make sure that you are
trying to sell to the right clients.
* Find a partner but don'’t give
away half of your business.
° Look, listen and read and be
come a leader in your field.
*Throw away yourbusinesscard
to grow your business.
¢ Expressgratitudeforeverything.
“Outside the Box” An Unusual
Guide for Business Owners is cur
rently available by mail order. Call
toll-freeat 1-888-470-0012 or E-mail
at epsi@fuse.net for ordering infor
mation.
course will cover an overview of
necessary planning, legal forms of
business, financing resources, li
censes, permits, and insurance for
business. Fee is S3O.
Bookkeeping for Small Business
Workshop will be offered May 20
from 6:30- 8:30 p.m. This workshop
will cover analyzing and journaliz
ingtransactions, recordingtransac
tions(debits and credits), bookkeep
ing documents (journals, ledgers,
etc.), postingandbalancingledgers.
Fee is S3O.
Spaceis limited for these classes,
so please register early. Call (706)
737-1790 for more information.
Sponsored by Bell South
First African American found
suitable for major gaming license
Robert L. Johnson, CEO and chair
man of BET Holdings Inc. (NYSE:
BTV), the parent company of Black
Entertainment Television(BET),an
nounced on April 23 that the Nevada
Gaming Commission has found him
suitable to hold agaminglicense as
adirector in the Hilton Hotels Cor
poration. Johnson thusbecomesthe
first African American to be ap
proved by Nevada as a director ofa
major public corporation. Public
corporations account for approxi
mately 75 percent of Nevada’sgam
ing industry.
In November of last year, BET
Holdings and Hilton Hotels Corpo
ration announced their plan to ex
plore the feasibility of building a
BET Sound Stage Casinoin Las Vegas
that would be targeted toward the
H Augusta Focus is a Walker Group Publication l
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morethan twomillion African Ameri
cans who visit the city each year.
“We are very excited about this
gaming opportunity and look for
wardto providinga unique brand of
entertainment toAfrican Americans
whovisit theentertainment capital
oftheworld eachyear,”said Johnson.
BET Holdings Inc. is a media
entertainment company committed
to maximizing its value to share
holders, clientsand employees, and
to establishing BET as the most
valued consumer brand within the
Black marketplace. BET Holdings’
core business is Black Entertain
ment Television 1nc.,a24-hourcable
programming service, launched in
January 1980, that delivers a vari
ety of programming tomore than 48
million households.
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