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BOOKS
Tavis Smiley sets out to transform our
lives in new book, Doing What’s Right
In a world where most people
sit back and wait for change to
miraculously unfold, Tavis
Smiley is an inspiring excep
tion. Long before he burst on
the scene with a talk show that
reaches 55 million households
every night, he had been a cru
sader for change —the
advocate's advocate. Whether
forcing aracist advertising firm
to change its policies or suc
cessfully promoting a congres
sional bill to honor Rosa Parks,
the mother of the civil rights
movement, he has become a
tireless champion of society’s
most basic values. justice, civil
ity, integrity, and responsibil
iy
Now Smiley offers a simple,
yet stunning guide to advocacy
that will turn anyone with a
conscience into a agent of
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JANUARY 6, 2000
change. With Doing What's
Right: How to Fight for What
You Believe — And Make a Dif
ference (Doubleday; January 18,
2000, $17.95), Tavis Smiley
gives us proven tools to trans
form our communities, our
lives, our world.
Tavis Smiley became an “ac
cidental advocate at age thir
teen when chance encounters
with a local city councilman
and a campaigning national
candidate revealed the power
of politics at all levels. For a
poor kid from Kokomo who was
disenfranchised socially, pohiti
cally, and economically, it was
apivotal moment. He redirected
his energies from sports tobooks
and rallied his classmates in a
series of causes with mixed re
sults, but the fires of advocacy
were ignited. In college, Smiley
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Radio host Tom Joyner ()
and Tavis Smiley.
was catapulted into social ad
vocacy through a friend’s trag
edy and he wound up in Los
Angeles working in Mayor Tom
Bradley's office. The stint
taught him some valuable les
sons about working at the
grassroots level, creating his
own bully pulpit, and most im
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portant, the power of media.
In short order, Smiley was do
ing commentary on local radio
andtelevision, which created a
brand new career path — and
an effective forum for his grow
ing advocacy.
Doing What's Right shares
the lessons learned, from how
to avoid the nsks and hazards
of advocacy (including how to
avoid burnout) to dealing with
what Smiley calls “the three
Ps: passion, pragmatism and
possibilities.” Citing examples
from recent headlines, it ex
plains...
-- Tawvis' Tips — two dozen,
hard-earned tactics that work.
- Seven “land mines” that
derail advocacy.
-- The importance of study
ing the competition
-Why it's cntical to fight
smarter, not harder, and how
to do it.
--Five reasons people shy
away from being advocates(and
how to eliminate them).
~How to dramatically in
crease success with the media
Doing What's Right recounts
Tavis’ mistakes—like the time
he went on air with only half of
his facts right and had to cor
rect humself for seven mullion
listeners—as well as his tn
umphs, and supphes real life
stories from his years in the
trenches.
Tavis Smiley is the host of
the most popular show on Black
Entertainment Television, BET
Tonught with Tavis Smuley. His
political and cultural commen
tary 1s heard regularly on “The
Tom Joyner Morning Show.”
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