Newspaper Page Text
6A
JANUARY 31, 2002
Business
McDonald’s launches year long celebration
of African-American history February 1
OAK BROOK, lil.
What month do you cel
ebrate Black History?
That’s what consumers will
be asked when McDonald’s
launches its year long, multi
tiered Black History campaign
beginning February 1. Cre
ated to encourage continued
celebration of African Ameri
can History in the month of
February and beyond, the
overall creative platform for
the campaign will be centered
on that question. The na
tionalinitiative, branded “365
Black,” includes displaying a
commemorative, themed
posterinall U.S. restaurants,
new radio and television com
mercial spotsfeaturingnation
ally-syndicated radio person
ality, Tom Joyner, and print
ads appearing in American
Legacy,Ebony,Jet,Savoy and
Upscale magazines through
out the year.
McDonald’s commissioned
up-and-coming artist, Chris
: e Laborers ® Clerical * Production
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~ —+——— ¢® Light Industrial ® Customer Service
Call Today! (706) 724-7855 ¢ 1-800-531-0542
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topher Thomas, to create an
artistic poster for its
McDonald’s restaurants
across the country. The origi
nal piece features a silhouette
of an African-American male
positioned in front of the
American flag. Also embed
ded in the piece are two
Adinkra symbols used by the
Asante people of Ghana, West
Africa. Thereare two Adinkra
symbols used throughout the
artwork. One is the
Dwennimmen (the ram’s
head), representing humility,
strength, wisdom, excellence
and learning. The other is
called the Sankofa. The heart
shaped symbol represents the
benefit of knowing your past
and learning from your his
tory.
According to Thomas, who
paints with hisfingers (versus
brushes), this artwork repre
sents strength and pride.
McDonald’s hopes that this
TeEMP TO PERM
CONTRACT STAFFING
AUGUSTA FOCUS
piece of artwork will pique
the curiosity ofits customers,
prompting them to want to
learn more about the history
of African Americans and
honor those that have made a
difference.
“McDonald’s is a company
that celebrates and values di
versity. This campaign em
phasizes our recognition of
and appreciation for the many
contributions African Ameri
cans have made to American
history, “ said Vicky Free,
marketing director,
McDonald’s Corporation. “As
a result, we hope that our
salute serves as a catalyst for
year-round celebration.”
In addition tohavingJoyner
appear in commercials,
McDonald’s is continuing its
partnership with “The Fly
Jock” as the 52-week sponsor
of the segment called “Little
Known Black History Facts”
(LKBHF). LKBHF is a daily
feature on the “Tom Joyner
Morning Show,” a nationally
syndicated urban radio pro
gram heard in more than 100
markets. Each morning,
Joynerwill read on-air a short
vignette highlighting a little
known fact about African-
American contributions tohis
tory.
For more information on
the McDonald’s year long
Black History celebration pro
gram, or todownload copies of
“Little Known Black History
Facts” vignettes, visit the
McDonald’s web site at http:/
/www.mcdonalds.com.
McDonald’s is the leading
global food-service retailer,
with more than 29,000 res
taurants serving over 45 mil
lion customers each day in
121 countries. Approximately
80 percent of McDonald’s res
taurants worldwide are owned
and operated by independent,
local businessmen and
women.
PAYROLL SERVICE
ON-sITE MGMT
/7
BDPA-IT Leaders, CSRA Chapter's
TH
5" Annual
Information Technology (IT) Conference
- s > V 4
“Staying on POINT with Emerging Technology!
April 18 -21, 2002
Paine College & Augusta Technical College Campuses
.
l 4
L.—'Q—\l
£
NEW!: Two Tracks offered — Sessions for IT Pr.fessionals and Computer Literacy
4-Day Highlights: Townhall meeting, opening session, workshops, career expo, banquet, breakfast
Participating Companies include. The Walker Group, WSRC, Microsoft, Oracle, Comcast
Free Student conference: Saturday, April 20, 2002 (Middle & High School Students)
Registration limited to the first 40 students. Registration begins April 1, 2002
. Group registration allowed max 10 students (Chaperones a must!)
Student Highlights: Web Design, IT Careers Forum, Software Demo
Pre-Registration begins January 28, 2002 1
Full Registration: Adults: SIOO > $l5O after April 1, 2002
Collegians (copy of current ID required): $75 > SIOO after April 1, 2002
e Full registration: all sessions, townhall meeting, conference guide, banquet/dance, breakfast
< On-Site Registrations >
April 18-20, 2002
A La Carte Sessions:
Opening Session — Free
Sessions - S3O/each
Banquet - $35/ticket
Townhall Meeting & Career Fair/Vendor Expo — $5/person !
For more details or register on-line — Visit our web site: www.bdpacsra.org
<Local: 706.793.7484> < Fax: 928.833.2899 >< Email: conference@bdpacsra.org>
* BDPA-CSRA, P. O. Box 14963, Augusta, Georgia 30919-0963
Visa & Master Card accepted via our web site only!
Augusta ad agency adds two
The Alison Group welcomes
two employees to the firm.
Marketing consultant Chris
Tonsing comes to the Alison
Group from the world ofbroad
cast media, where he most
recently worked as an account
executive for Clear Channel
Communications out of Co
lumbia, South Carolina. While
at Clear Channel, he man
aged advertising accounts for
two radio stations, and was
one of four account execu
tives named to a focus team
dedicated to non-traditional
revenue sources.
Before serving clientsin the
world of marketing and ad
vertising, Chris proudly
served the nation in the US
Army. Heserved withthe U.S.
Army Presidential Guard in
Washington D.C., including
assignments at the White
House, the Pentagon, Arling
ton National Cemetery and
the Tomb of the Unknown
Soldier. While in Washing
ton, D.C., Chris attended
Georgetown University where
he majored in Business Man
agement.
When he’s not busy work
ing for clients of the Alison
Group, Chrisenjoys spending
time traveling, and spending
asmuch time as possible with
his wife and son.
Laura Carr, the publicrela
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.
tions coordinator, joins the
Alison Group after a three
year stint in Jacksonville,
Florida, where she served as
the Public Relations assistant
and production assistant fora
statewide sports awards tele
vision show. Prior to her tele
vision experience, she was the
Community Relations man
ager for the Jacksonville Liz
ard Kings of the East Coast
Hockey League.
Laura has been actively in
volved in Public Relations
since her junior year at Au
gusta College, working with
the Georgia Golf Hall of Fame
and the Greater Augusta
Sports Council. She holds a
Bachelor of Arts degree in
English from Augusta College
and a Master of Science de
gree in Sports Management
from Georgia Southern Uni
versity. Her background in
sports and TV show produc
tionisanadded bonus when it
comes to event coordination
and management.
The Alison Group is a stra
tegicbranding and marketing
communications firm provid
ing, publicrelations, advertis
ing, research and creative
design services in all media.
Founded in 1982, the Alison
Group is based in historic
downtown Augusta, Georgia.