Newspaper Page Text
Wednesday, April 9, 1969
Now Time Is Fashionable
By HELEN HENNESSY
NEA Women's Editor
NEW YORK—(NEA)—The
big news in women’s time
keeping equipment this sea
son is by no means confined
to those big watches. There’s
a definite trend to smaller
timepieces that are more
flattering to feminine wrists.
The high-visibility dials
that were popularized by the
jumbo-sized watches are be
ing retained, with a degree
of subtlety, in the more con
ventional-sized models.
Haute couture is becom
ing an important part of the
.watch scene, too. Currently
appearing in many smart
jewelry shops and depart
ment stores is a collection
of women’s watch “origin
als” bearing the imposing
name of Christian Dior along
with that of Bulova on the
'dials.
Marc Bohan, top designer
for the House of Dior, ex
plains that he has always
given more importance to
fashion accessories than
many other French design
ers. And to him watches are
important accessories.
“Beauty and elegance are
one and the same,” he said.
“If a woman wants to look
I chic and distinguished her
entire outfit must be in har
mony — from hat to shoes,
! gloves, bag, jewels and
watch.
“Os course, a fashion
(watch cannot be replaced
(every month like a pair of
gloves,” he continued, “but
an elegant woman must
have a collection of watches
for the various happenings
of her day.”
The Parisian designer’s
suggestion of multiple watch
ownership understandably
meets with the approval of
Michael Roman. Bulova’s
vice-president has for many
seasons advocated that wom
en and men should own a
watch wardrobe.
“The watch that goes with
office clothes is hardly ap
propriate with an evening
costume,” he said. “And
surely the active woman will
own a sports watch for golf-
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Creativity in styling is fostering new interest in
women's watches. Shown here are two offerings from
a 250,000 “Masterpiece Collection" from Bulova
design studios in Switzerland. Both are cased in 18-
carat gold. Numeral markers on the wrist timepiece
are in black enamel.
ing, boating, skiing or snor
keling.”
Changes in watches in re
cent years have been subtle
but definite, says Roman.
Now there’s more emphasis
on case designs, dial treat
ment and styling of bracelets
than before.
But a nationwide profile of
new watch buyers disclosed
that better than 89 per cent
of purchasers named accu
racy as the factor uppermost
in their minds at the time of
purchase. A guarantee from
a reputable manufacturer
and a dial that’s easy to
read were runner-up factors
in the survey. An amusing
sidelight was the disclosure
7
that fewer than 8 per cent oi
watch purchases are made
on the basis of recommen
dations of friends or rela
tives.
Returning to the fashior
theme, it should be notec
that the trend on the part oi
women’s fashion designers
to create men’s accessories
is carrying over into the
watch world. Two of the
models in the new Dior col
lection are for men. These
two, Roman says, are among
the styles most popular with
women. But he’s not sure
whether they’re buying them
to give to men or to wear
themselves.
Aw
v s 7
Peanut Butter
DEAR POLLY — Mrs. B.W.
sent a Pointer about stuffing a
pine cone with peanut butter to
make a bird feeder. Please tell
her and your other readers that
pine cones do make excellent
feeders, but do not fill them with
peanut butter without mixing
it with birdseed. Plain pea nut
butter will cause the bird’s bill
to be plugged up and can cause
its death by suffocation. If you
eat much peanut butter, you are
aware that your mouth gets
stuffed-up. Thanks for an inter
esting column. — ART
DEAR READERS — Several
of you wrote the same warning
as Art, and a couple of letters
quoted from books on birds. I
rechecked with people who
work with our feathered friends,
and was advised the same as the
first time, so there is a differen
ce of opinion among those who
should know. — POLLY
DEAR POLLY — What is the
safest way to get rid of old ra
zor blades? 1 really worry ab
out them. Hiey are so small and
yet so sharp. I thought flushing
them away would be safe but
my husband warned me again
st this for fear the plumber mi
ght cut himself on one. —DON
NA
DEAR POLLY — When rum
maging through some old sum
mer clothes, I found several
nightgowns with badly worn
buttons but good tops. Instead
of throwing them in the rag bag,
I cut them off to about hip leng
th, hemmed the lower edges and
laid them aside. Later I found
several pairs of panties that
were the same colors as the
gowns. By putting them togeth
er I had shortie pajamas for
my teen-age daughter. She lov
es them and they have certainly
helped my budget for summer
night apparel. — TOBY
DEAR POLLY — Wrap
sandpaper around a dry sponge
when sanding a rounded surface.
When painting, put an old sock
over one shoe and if paint drips
on the floor you can be saved
from having to bend over to
wipe it up by simply "toeing”
the blot of paint. — MRS. C.W.
You will receive a dollar if
Polly uses your favorite home
making idea, Polly’s Problem or
solution to a problem. Write Pol
ly in care of this newspaper.
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ALWAYS HAST QU AFTER EASTER
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HATS & HANDBAGS SKIRTS
QlinrC * Penn Prest
OnUtO • stretch Waist Band
Origta.Hylo3.oo . Solid, & Print.
Originally to 6.99 '
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EASTER DRESSES FLAIR LEG SLACKS
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S “ esl - 14 • Solid and Bold Prints
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nows2 t °S«OO 3.6, 1,50
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DRESSES PANT DRESSES HANDBAGS
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Originally $9 to 20 Originally $lO & 11.88 — . . ..
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CLOSE OUT ON LADIES’ SPORTSWEAR
SKIRTS, SHIFTS, SLACKS, SHORTS AND JACKETS
Originally to 10.00 NOW ONLY 3.33
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DACRON POLYESTER KtMMNIb
Originally $2 CREPE
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SPORT SHIRTS BANLON SHIRTS JEANS
• Mock Turtleneck • Penn Prest
Originally to 5.00 9 Solid & Stripes J
now $1 2.99 3.99
| BOYS I
SPRING SUITS SHORT SLEEVE
9 Plaid Coats With
Contrasting Pants C*|>flnT Q||||lTC*
• Broken Sizes VI Uli I Vlllll I V
Originally 5.95 to 22.95 • Penn Prest
• Broken Sizes
now 3.00 to 17.00 3 for $5
| FOR FAMILY USE |
limS’sET 2 SUITER CASE 15 PIECE PLASTIC
Melon Color Charcoal MIXING BOWL SET
With Spoon and Covers
19.99 12.88 1.99
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