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By JOYCE GABRIEL
NEW YORK - (NEA) —
In television the eras of chil
dren’s programming could
legitimately be labeled B.S.
and A.S.: Before Sesame
Street and After. The Chil
dren’s Television Workshop
program aimed at pre
schoolers made both audi
ences and broadcasters
aware that children’s pro
gramming could be more
than animated cartoons.
“Kidvid,” an industry
term for children’s program
ming, was out. The heat was
on: from parents’ groups
(notably the Boston-based
Action for Children’s Tele
vision), from governmental
agencies (the FCC mainly)
and from sponsors to oust
“Kidvid” and get better chil
dren’s programming on the
air.
The networks responded
with announcements, plans
and appointments of special
vice presidents in charge of
children’s programming.
The cynics on the TV scene
snickered: “This will come
to nothing—it is just a sop.”
The cynics are disap
pointed. Network promises
have taken shape in action,
as this season’s lineup of
children’s programs shows.
There is more progress to
be made in children’s pro
gramming — and the net
works know it. Nevertheless,
one can view this year’s
schedule as the harvest of
chil d r e n’s programming
ideas sown two years ago,
planted after the success of
Sesame Street.
One thing is clear in the
networks’ children’s offer:
ings: They are not going
after Sesame Street’s mar
ket. They’re aiming at an
older group — between the
ages of six and 14.
Saturday mornings are
prime Kidvid time and the
networks cash in on it by
programming exclusively for
children. In fact, the net
works are so eager to cap
ture the kiddie viewers,
they’re all premiering their
new fall children’s program
ming lineup on the same
day: Sept. 11.
Refreshingly, there are
programs in this season’s
Saturday morning lineup
that, although they are de-
signed for children, adults
can enjoy watching.
NBC has two new entries:
“Take a Giant Step,” cre
ated and produced by George
Heineman, the man who
brought another generation
of youngsters the award
winning Ding Dong School
20 years ago; and The Great
Barrier Reef, an adventure
series set in Australia.
Take a Giant Step is a one
hour show hosted and run by
children in the 13-15 age
group. It is geared for chil
dren from the ages of 7 to
14. The show concentrates on
showing young people how to
make value judgments by
having a theme for each pro
gram—“Happy/Sad” is the
theme for one—and having
three adolescent hosts dis
cussing their views on the
theme.
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Take a Giant Step, one of the new-look
programs for the younger set coming
up, is a one-hour show hosted by children
in the 13-15 age group. At left, Lee
Blair, Lynn Bertram and Rob Gifford in
"Happy/Sad."
If all TV was a vast wasteland, as
was said a bit back, the dreariest
areas of all had to be the children's
hours. But that was B.S. (Before
Sesame). Things are changing now.
The networks have seen the
light (and felt the pressure) and
are seeing to it that
Kidvid grows up
They illustrate different
aspects of it through film
clips, music, animation and
the Vismo screen. The kids
themselves, with the guid
ance of two assistant pro
ducers and two researchers
from Scholastic Magazine,
compile all the information
and put the show together.
Also on NBC, Mr. Wizard
returns after a six-year
absence. Don Herbert,’ as
ever, explains complex phe
nomena in simple terms,
but the show adds a new di
mension, with film clips il
lustrating some of his ex
periments.
CBS has a pint-sized ver
sion of You Are There, with
Walter Cronkite the anchor
man as he was on the old
TV series of the same name.
Historical events, such as
The Alamo and the bombing
of Pearl Harbor, are re
created.
The Children’s Film Fes
tival. which was a monthly
offering last season, be
comes a weekly series on
CBS, with children’s films
from all over the world.
In the News is a special
feature: eight weekly two
and-one-half minute broad
casts that give youngsters
an understanding of both
current hard news and fea
ture stories.
ABC’s new entry in the
Saturday morning lineup is
Curiosity Shop, an experi
mental program created and
produced by long-time film
animator Chuck Jones. The
rest of the ABC morning
lineup is much the same,
with Lancelot Link, Secret
Chimp Hour and animated
goodies to entertain the kid-
Griffin Daily News
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NIMBLE FEET AND FINGERS are essential job
qualifications if the job happens to be garden worker
on the grounds of the Japan’s Imperial Palace. The
task occupying these three agile aides is weeding the
massive stone wall inside the moat surrounding the
royal enclave in Tokvo.
dies.
In the weekday schedule,
both Sesame Street (on PBS)
and Captain Kangaroo (on
CBS) will be back. And The
Children’s Television Work
shop is premiering a new
children’s program, this one
for youngsters in the second
to-fourth grade age group.
Titled The Electric Com
pany, the show is designed
to teach basic reading skills.
Among the company of
seven actors who will be reg
ulars on the show are
comedian Bill Cosbv and
Thursday, August 12,1971
13
Rita Moreno. The show will
be seen on PBS starting Oct.
25th.
In addition. NBC has a
number of children’s specials
planned. One is an animated
show called "All About Me,”
which is a tour of the hu
man body reminiscent of the
Frank Capra-produced edu
cational films done for the
Bell System in the 19595. An
other is an underwater show
and a third has Shari Lewis
and her puppets.
(NEWSPAPER ENTERPRISE ASSN.)