Newspaper Page Text
— Griffin Daily News Saturday, November 17,1973
Page 6
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Bob Woodruff
Our dwindling stockpiles of care
"Morally it makes no dif
ference whether a man is
killed in war or is con
demned to starve to death
by the indifference of
others "
— West German Chancellor
Willy Brandt
By Ralph Novak
(Fourth in a series)
NEW YORK - (NEA) -
The United States has
become, by default and
through a mixture of motives
both sublime and cynical, the
international soup kitchen
for hungry people all over the
world.
But now, with food shor
tages and rising prices here
making the well-fed man’s
burden seem a little less
vital, the traditional food dis
tribution organizations such
as CARE and Catholic Relief
Services are finding them
selves with a few million too
many mouths to feed.
Rendering themselves use
less is, of course, the goal of
such organizations. Ideally,
they are fulfilling a
caretaker role, helping peo
ple in the developing coun
tries to survive while their
own agricultural systems
grow to self-sufficiency.
“That’s not going to happen
next year or the year after,”
says CARE executive direc
tor Frank Goffio. “It is a very
long row to hoe.”
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Tltis hungrtf world
Which is why CARE
(Cooperative for American
Relief Everywhere) and the
other aid operations were
distressed this summer when
the Department of
Agriculture announced
severe cutbacks in the
amount of food that would be
available for distribution.
Most of the free food given
out by American organiza
tions has come from surplus
products supplied by Public
Law 480, which was passed in
1954. The law enabled the
United States to dispose of
surplus farm products that it
would otherwise have had to
pay to store. It gave work to
the American shippers who
transported it overseas, it de
veloped export markets, it
was a grand propaganda
gesture (sacks of grain, for
example, were emblazoned
with red, white and blue
drawings of the U.S. “helping
hand") and it fed hungry peo
ple.
“It is a humanitarian law
and one we can be proud of as
a people," Goffio says.
(Not everyone is so certain
of this. Tibor Mende, a
former United Nations
official and currently a
professor at the Sorbonne in
Paris, says in his recent book,
“From Aid to Recolonization:
Lessons of a Failure": “The
worth of human lives saved
in a famine cannot, of course,
be estimated in monetary
He doesn’t mind who gets the credit
ATLANTA (UPI) - The en
graved plaque on Robert Wood
ruff’s desk at the Coca-Cola Co.
reads:
“There is no limit to what a
man can do or where he can go
if he doesn’t mind who gets the
credit.”
Robert Winship Woodruff —
millionaire, business magnate,
socialite, philanthropist — has
lived by those words for nearly
84 years. For Woodruff, who is
still active in the company, suc
cess and obscurity go hand in
hand.
While his name is hardly
known outside the business
world because he avoids pub
licity, his accomplishments
through a 50-year career with
the soft drink company show up
every day in homes all over th*
world.
It was Woodruff who promot
ed such innovations as the six
pack carton, advertising slo
gans, the coin-operated soft
drink vending machine. But,
most of all, it was Woodruff
who set the goal of making
Coca-Cola available worldwide
and saw that goal realized.
terms. Surplus-food distribu
tions have saved and con
tinue to save people from
starvation just as, very pro
bably, they have also helped
to discourage higher produc
tion or overdue agrarian
reforms. Nevertheless, the
giving away of unsalable
surpluses does not constitute
a sacrifice to the donor coun
try”)
The immediate problem is
that the surpluses aren’t as
big as they were. Dried milk,
for example, long a staple of
the surplus program, is no
longer available. Wheat sup
plies have dwindled. And
Americans themselves are
encountering shortages of
some products, so that the
generosity which was easy
for an America contentedly
munching its endless supply
of Twinkies and Fritos and
rippled potato chips now is a
little more painful.
Goffio adds that CARE’s
food program which aids
more than 30 million people,
mostly children, has been cut
by 40 per cent. And that
comes after the 1972 CARE
total distribution of about
680,000 pounds of food
showed a reduction from
750,000 pounds in 1971.
“We can find the com
modities to do the job," Goffio
insists. “The question is keep
ing the attitude that we want
to maintain the programs.”
There has been evidence
this year that the well
nourished world in general
and the United States in par
ticular will have the capacity
to feed the hungry. The
famine that hit six countries
of sub-Sahara Africa after a
five-year drought elicited
more than $l5O million in aid
from around the world, with
a third of that coming from
U.S. private and government
sources.
Still, there are those like
economist Eliot Janeway
who describe food as “the
ultimate weapon" and critic
ize food distribution
programs as “cutting the
muscle that foreigners
respect.
“There is no way for other
countries to avoid disintegra
tion or inflation except by
availing themselves of
America’s agricultural pro
duction,” said Janeway re
cently.
In addition to such political
opposition, the food aid
organizations are faced with
the more concrete problem of
soaring world population,
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Woodruff became president of
Coca-Cola in 1923 when sales
were sagging and morale was
low. His aggressive leadership
put the company back on its fi
nancial feet with sales soaring
46 per cent in his first seven
years as president.
He established the first “for
eign department” in 1926, then
turned international sales over
to a wholy-owned subsidiary
four years later.
He believed every man in the
organization should make mon
ey. His philosophy became real
ity, and most of the people in
volved in making or selling
Coca-Cola profited handsomely.
Woodruff also believed in in
novation and, under him, Coca-
Cola was transformed from a
drug store novelty into a house
hold staple. He stressed adver
tising: billboards and radio
spots were begun under him.
Even Santa Claus as he is rec
ognized today with the red suit,
white beard and generous belly
was a Coca-Cola advertising
particularly in the poorest
and hungriest nations. Pend
ing some revolution in
agronomy or land-use pat
terns, most aid officials
argue that creation of a
global food bank is the
world’s best weapon against
starvation.
The food bank, which
would administer reserves of
food stocks deposited by
member nations, has
received support in principle
from the World Bank, the
United Nations Food and
Agriculture Organization, the
U.S. Agency for International
Development and the private
Overseas Development Coun
cil (ODC), among others.
But it is still a politically
questionable proposal, as
ODC senior fellow Lester R.
Brown wrote recently in the
Wall Street Journal:
“Continued American
callousness in the food area
will inevitably have reper
cussions in our relations with
the rest of the world in other
domains. With large-scale in
vestments abroad and a
growing need for outside raw
materials, the United States
would be wise to build an at
mosphere of international
cooperation rather than con
flict and competition in an
area like food, where we hold
the key to a more stable and
equitable world system. Play
ing politics with food is risky
indeed."
(NEWSPAPER ENTERPRISE ASSN I
Soil to be burned
RICHLAND, Wash. (UPI) -
Soil contaminated by deadly
nuclear waste from a leaking
pipe at the Hanford Atomic
Reservation will be burned at a
radioactive waste dump, feder
al officials said Friday.
About 7,000 gallons of the
liquid waste, used to cool
nuclear reactors, spilled onto
the ground Thursday while
being piped to a plant that
processes it into solid cakes for
storage.
Atomic Energy Commission
officials said workers had dug
up 175 yards of the soil, which
had been penetrated about six
inches by the spilled material.
An automatic monitor halted
the pumps after detecting the
leak, officials said.
Bob Woodruff
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WASHINGTON — President Nixon seems to be happy
about signing into law a bill aimed at expediting
construction of the Alaskan Oil Pipeline. Behind the
President are, LTR: Rep. John Melchen, D-Mont.; Rep.
Space nausea hits spacemen
HOUSTON (UPI) - Skylab
3’s astronauts enter their
orbiting lab today to set up
house for 12 weeks despite the
onset of space nausea in pilot
William R. Pogue.
Pogue, mission commander
Gerald P. Carr and science
pilot Edward G. Gibson had to
turn on the lights, fans, clean
the bathroom and activate the
plumbing just like earthlings do
when returning home from a
long vacation.
The three spacemen will
spend the weekend tending to
routine housekeeping chores
and Monday begin the first of
several maintenance jobs re
quired to enable the space
station to support a mission
lasting up to 84 days.
The nation’s third space
station crewmen spent the night
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promotion during Woodruffs
leadership.
While most men his age
would be satisfied to relax and
reflect on his storybook success,
Woodruff cannot sit still long
enough. He still maintains three
residences, a mansion in Atlan
ta, a duplex in New York City,
and a 37,000-acre plantation,
Ichuaway, in south Georgia.
He slips quietly from place to
place, entertaining close friends
occasionally. This fall, he jetted
to Paris for two weeks—his first
trip abroad in many years—to
renew old acquaintances.
Although he retired as chair
man of the board in 1955, he
remains on the board of direc
tors and heads the powerful fi
nance committee. When he is in
Atlanta, he still works a full
day at his old office, answering
mail and handling his responsi
bilities as a director.
Where he once personally
headed a multi-million dollar
corporation, he now watches
others do it, lending guidance
in the Apollo command ship
that ferried them to Skylab
Friday. They were taking their
time getting acclimated to the
strange world of weightlessness
for the first time.
The Skylab 2 crew entered
the station soon after reaching
it last July and encountered the
worst cases of motion sickness
reported by U.S. astronauts.
Doctors asked Carr, Gibson and
Pogue to move slowly until
their inner ear balancing
mechanisms got used to the
lack of gravity.
All three pilots took motion
sickness pills in an attempt to
ward off symptoms, but Pogue
was nauseous after the Apollo
docked to Skylab. He took three
stronger pills and skipped
dinner. Dr. Jerry Hordinsky
said Carr and Gibson remained
when needed. Where he once
golfed with President Eisen
hower, hunted with Ty Cobb,
dined with the Duke and Dutch
ess of Windsor, he now observes
a light social schedule.
But one thing hasn’t changed
—his self-proclaimed “magnifi
cent obsession” with keeping
out of the public eye.
“Throughout his life he has
worked at trying to avoid get
ting publicity for himself and
the name Woodruff,” explained
J. W. Jones, a close business
associate at Coca-Cola for dec
ades.
Associates cannot remember
the last time Woodruff granted
an interview, but they speculate
it was sometime before he re
tired as board chairman in 1955.
Jones fondly remembers the
time a reporter for Fortune
Magazine demanded to see
Woodruff and went into his of
fice. When Woodruff threatened
to go straight to publisher Hen
ry Luce to complain, die re
porter replied: “He thought you
might say that. That’s why he
sent me here after he left on a
boat trip to China.”
Harold Johnson, D-Calif.; Sen. Paul J. Fannin, R-Ariz.;
Rep. Don Young, R-Alaska; Rep. Craig Hosmer, R-Calif.;
Rep. Morris Udall, D-Ariz.; and Sen. Clifford Hansen, R-
Wyo. (UPI)
well and ate dinner.
This is the first flight for
Carr, Gibson and Pogue but
flight director Phillip Shaffer
said they won their space wings
quickly. They coolly overcame
a docking problem and latched
their Apollo ti Skylab’s docking
port on the third try late
Friday.
Carr at first wanted to
remove the hatches between
the two ships Friday night to
get a head start on their
ambitious research schedule.
But ground controllers recom
mended that they wait and, as
it turned out, that was a good
idea because Carr later said he
and his crewmates were
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Perhaps the strongest influ
ence on Woodruff’s desire for
obscurity is his astrounding
personal and family fortune.
The total worth of the Woodruff
fortune, now divided up among
five foundations, is about $553
million.
Foundation money virtually
built the medical school at
Emory University, donated $6
million to Atlanta University,
and reportedly financed a down
town park here and paid for
more than half the impressive
Atlanta Memorial Arts Center.
While Woodruff money is
handed out generously, Wood
ruff bitterly resents people com
ing to him for handouts. One
aide said he recently received a
letter from Europe asking for
several million dollars which
casually said, “I know you can
afford it.”
“He doesn’t want to seem
standoffish,” a company spokes
man said, “but there’s a never
ending line of people with hands
stretched out, and every time
his names appears there is an
upsurge of requests.”
running behind schedule “fid
dling around” in the Apollo.
Accompanying the astronauts
were 1,000 gypsy moth eggs in
vials. Agriculture Department
scientists want to see if
weightlessness will cut their
long hibernation time so they
can be bred and sterilized more
quickly on Earth in an attempt
to eradicate the timberland
pests.
But the key scientific objec
tive of the mission is to take
advantage of a once-in-a
lifetime opportunity—to get
man’s best view of the great
comet Kohoutek which is
rushing toward the sun from a
trip from far beyond our solar
system.